--- title: "12 Ways to Write Creative Newsletter Names" subtitle: "34 Examples of Successful Newsletter Titles" authors: ["Jacob Bear"] published: 2024-10-27 --- # 12 Ways to Write Creative Newsletter Names There's more to a name than you think. The name can make your newsletter memorable, cool, funny, or even viral.  ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e8e46ac-a34c-4e83-916b-b4b8f723f194/image2.png?t=1724038983) ### **Understanding the Role of** [**Newsletter Name**](https://www.beehiiv.com/blog/how-to-name-your-newsletter?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names)**s** The name can show a potential reader what your newsletter is about. Or it could be a secret code that only people who are “in the know” can understand.  However you choose for your [newsletter title](https://www.beehiiv.com/blog/how-to-turn-your-newsletter-revenue-into-a-legitimate-business-b7d8?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names), it's going to impact the way readers think about your newsletter and your [brand](/blog/email-sender-name-best-practices). We’re going to show you 12 broad concepts for creating a memorable newsletter name, along with real-life examples of successful newsletters that have used each one. But before we begin, let’s talk about the most important factor: your readers. #### **Identifying Your Audience for Newsletter Names** The most important part of choosing a newsletter name is to think about your readers.  What's going to resonate with them? What's going to Intrigue them enough to subscribe and sign up? Readers will prefer a name that reflects the tone and style of your personality and your brand. Is your newsletter title going to be serious? funny? Practical? ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb1a232b-0539-4d58-ab35-52f84be22bf0/image7.png?t=1724039007) Consider the difference between names such as [Garbage Day](https://www.creatorspotlight.com/p/garbage-pays?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names), [Morning Brew](/blog/how-does-morning-brew-make-money), or [AI Tool Report](https://www.creatorspotlight.com/p/ai-tool-report-martin-crowley?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). Some titles will make a reader say, “This is for me.” Others make a reader intrigued enough to want to find out more.  ## **Exploring Newsletter Name Examples for Inspiration** We could just give you a long list of innovative newsletter name examples to spark your creativity. Instead, we're going to go the extra mile for you. There are 12 concepts that will help you come up with a creative [name for your newsletter](https://www.beehiiv.com/blog/crafting-perfect-newsletter-name-healthcare-communication?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names), and we've found at least one example of a newsletter for each concept. ## **34 Innovative Newsletter Name Examples by Concept** A quick note before we get started. If you want to know more about any of these newsletter examples, you can find interviews with the creators of each one at [CreatorSpotlight.com](https://CreatorSpotlight.com?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) #### Use Your Own Name Are you a freelancer or a professional? Are you the face of your business and brand? Are you already well-known on social media in your niche, or do you want to be? If your answer to any of these questions is a “yes,” then it makes sense to use your name in the title of your newsletter.  A few examples include _Roland's Riff, Houck’s Newsletter, Arnold’s Pump Club,_ and _Sam Ryan Studio_ #### Words that Rhyme The _Scandinavian Journal of Psychology_ published a [study](https://onlinelibrary.wiley.com/doi/10.1111/sjop.12069?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) on the way people react to rhymes. Phrases that rhyme were considered more original, easier to remember, more persuasive and more trustworthy. What about a newsletter name that rhymes? The newsletter _Not a Bot_ has nearly 40,000 active subscribers, and _Thrive25_ enjoys a 50% open rate, according to beehiiv data. If you’re interested in a rhyming title for your newsletter, websites such as [Rhymezone](https://www.rhymezone.com/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) will help you get some ideas. #### Adjective + Noun A noun in the title can tell a reader exactly what your newsletter is about. A qualifying adjective can narrow the niche or inspire a touch of curiosity.  This simple formula, Adjective + Noun, can help you encapsulate your newsletter’s [value proposition](https://lets-grow.beehiiv.com/p/notsocomplicated-guide-value-propositions?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) in two words.  [Young Money](https://www.creatorspotlight.com/p/young-money?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) is an example of the clarity the right two words can provide. [The Gentle Nudge](https://www.creatorspotlight.com/p/gentle-nudge?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) is less obvious, but the reader knows this newsletter will push them to accomplish something. #### Inspire Curiosity With Contrasting Concepts If you want to put the Adjective + Noun formula on steroids, use two words that don’t seem to fit together.  [Smart Nonsense](https://www.creatorspotlight.com/p/smart-nonsense?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) provides just the right amount of cognitive dissonance. Self-contrasting titles such as [Milk Road](https://www.creatorspotlight.com/p/creator-spotlight-shaan-puri-ben-levy?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) and [Pique Action](https://www.creatorspotlight.com/p/creator-spotlight-tyler-steinhardt?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) also suggest you’re going to get some unusual content.  #### Be Plain and Obvious  Sometimes you get more readers by sparing them the cognitive effort of figuring out what your newsletter title means.  Titles such as _AI for Work_, _Entrepreneurship Handbook_, _Digital Asset Investor, Self Made Millennials,_ _AI Tool Report_, and _Psychology of Marketing_ don’t leave questions in the reader’s mind. #### Alliteration Alliteration is the use of words that start with the same letter or sound. While we won’t worry about why it works, writers and poets have been using alliteration for [centuries](https://www.examples.com/alliteration/alliteration-in-beowulf.html?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names).  Here’s a handful of beehiiv newsletters that use alliteration in their titles: - _Capital Creators_ - _The Ramp Report_ - _The Deep Dive_ - _Healthcare Huddle_ - _Roland's Riff_ - _Napkin Notes_ - _Fundraising Fieldnotes_ - _The Ripped Report_ #### Put Your Perspective in the Title Ideally, your newsletter provides a unique point of view (POV). If you can describe your POV in a few words, you may have a compelling title on your hands.  When you see the title _Female Founder World_ or _Female Startup Club_ you’ll know you’re about to get a woman’s perspective on entrepreneurship. And even a Boomer can figure out that _The Gen Z POV_ is written from the perspective of Gen Z. #### Show that You’re Local If your newsletter is about a specific place, include that place in the title. Examples include _Cheapskate London_, _LA Happenings_, and _Ottawa Lookout_. #### Phrases With a Twist When you use puns, you run the risk of turning your newsletter title into a dad joke. But sometimes a clever twist just works.  For example, _Unicorner_ reports on new startups so investors can find the next unicorn. #### Insider Jargon  According to creator Ryan Duffy, _The Payload_ is written "for a highly concentrated audience of decision-makers in the commercial, civil, and military space sectors."  Therefore, it makes sense to use a space industry term as the title. ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cf2f9369-67ad-49e9-9b8b-f1699c992539/image8.png?t=1724039072) Conventional wisdom says to avoid technical terms. Many readers are turned off by words they don’t know. But if you’re writing for a narrow niche, using their jargon is a way to show you’re one of them.  _LazyFPL_ and _All Things CX & Retention_ also target readers who understand the term or the reference. #### Add Time to the Title Pop quiz: If you subscribe to _Superpower Daily,_ how often will you receive it? Many readers want to know how often you send your newsletter. If you add words such as “weekly” or “daily” to the title, they won’t have to wonder.  #### Include a Big Idea _Superhuman AI_ was one of the first newsletters to explicitly state what many people were beginning to understand: Artificial intelligence will extend the capacity, capability, and productivity of anyone who learns to use it.  Proficient AI users will become… well, superhuman. Does your newsletter have a grand, overarching concept? Can you express it in a few words? Those words might be the perfect name. #### **Analyzing the Impact of Newsletter Name Length** It’s hard to find research that’s specifically about the length of [newsletter titles](https://www.beehiiv.com/blog/25-b2b-newsletter-subject-lines?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names).  But assuming your newsletter name is going to be in the From line, it helps to compare it to the length of an email address. [This is a complex issue, but as a rule of thumb, 318 characters is the limit.](https://ladedu.com/the-max-and-min-for-email-address-length/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) However, you should aim for a newsletter name that is much shorter than this. A study by  [AWeber](https://blog.aweber.com/email-marketing/how-long-should-my-email-subject-line-be.htm?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) took a look at the length of subject lines. They found that in general, less is more when it comes to open rates and other engagement. 30-50 characters is ideal. We can’t promise that the same holds true for title length, but it’s telling that all the newsletter names we cited above have three words or less. ## **Brainstorming Creative Newsletter Name Ideas** Brainstorming is the process of generating ideas without any kind of judgment, editing, or questioning.  Once you’ve brainstormed a few dozen potential title ideas, you can take a more critical look and decide what's going to work for you. ### **Techniques for Generating Newsletter Name Ideas** If you’re short on time, you can probably get a workable title using AI. However, organic brainstorming can lead to a newsletter name that resonates with you and your readers. We’re going to show you how to do it both ways. #### Using AI to Brainstorm Newsletter Name Ideas By now you probably have some experience with [generative AI](https://www.youtube.com/watch?v=OJLJWvAwFqU&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). The better you are at prompting, the better results you will get.  Here is a sample prompt. Use it in ChatGPT or your favorite AI writing app. The words in \[brackets\] are variables that you should change, based on your newsletter. “Please help me brainstorm names for my newsletter. It’s a \[real estate\] newsletter for \[real estate agents\] interested in \[getting 25 or more listings per year\]. The newsletter is \[funny\] and \[irreverent\] but it also \[provides actionable ideas\]. Please suggest 25 names that contain 3 words or less.” Once you get your results, be sure to follow up with additional prompts to fine-tune your titles. What you ask for will depend on the titles you generate, but here are a few example follow-up prompts: - Please suggest 25 new names similar to \[#3, 17, and 22\] - Please rewrite these names without using the word \[“\_\_\_\_\_\_”\] - Using the same prompt, please rewrite the above names but mention \[animals\] in each one - Write 10 more versions of \[#11\] as if the reader were \[worried about the economy} - Please rewrite these names using words that imply \[success\] without saying it directly #### Natural Brainstorming If you want to use your own brain for brainstorming, start with a blank screen. Or better yet, get yourself some paper. The most effective brainstorming is physical.  If you're brainstorming in a group, consider putting giant Post-it notes on the wall, or using a whiteboard and giving everybody a marker. Start throwing ideas up on the wall. In his book, [Writing the Natural Way](https://archive.org/details/writingnaturalwa0000rico/page/30/mode/2up?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names), Gabriele Rico shares a powerful brainstorming technique called “Clustering.” Start by writing a word or phrase that represents what your newsletter is about, such as dogs, pilates, gardening, mortgage lending, etc.  Draw a circle around this word or phrase, and then think of other words, ideas, and images that you associate with it. Draw a line from the original circle to each new word or phrase. Circle the new words, and connect them to additional words or phrases that are associated. ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/afafb6ce-5684-4e1b-a79a-1ec8d913e1a0/image9.png?t=1724039116) Clustering may look simple, but if you spend 30 minutes doing it, you're going to have a wealth of new ideas.  When you're done clustering, highlight the phrases that resonate with you the most. Sometimes, combining one or two is all you need to do to come up with your title. ## **Why Trust Us?**  All beehiiv writers are carefully vetted for their knowledge and experience. Jacob Bear has been publishing the newsletter _Bold Words_ for his copywriting clients for nearly a decade and has twice been named a “Top Copywriting Voice'' by LinkedIn. ## **The Psychology Behind Catchy Newsletter Names** ### **Word Choice and Emotional Impact** Word choice is the foundation of good [copywriting](/blog/b2b-email-copywriter). Catchy newsletter names will play to your readers’ identity, promise something they want, and inspire curiosity or interest. The 12 concepts and brainstorming techniques we gave you above will help you craft a good newsletter title. Here are a few ideas on nailing down the perfect words. ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9d0d9da0-8e30-44d3-ba94-f167018cea09/image1.png?t=1724039175) #### Nouns Is there a specific object, place, or person that’s strongly connected with your newsletter and which your readers will immediately recognize? Can you think of a metaphor for your newsletter or business that would fit? #### Verbs It’s hard to find a successful newsletter with a verb in its title. This might be an opportunity. Verbs drive emotion because they are action itself. Imagine a newsletter title such as, “Run for Your Life,” “Create Capital,” or “Get Ripped.”  #### Adjectives When it comes to adjectives, specificity matters. Don’t use generic adjectives. If you’re considering words such as “Excellent,” or “Amazing” in your title, ask yourself, “What makes this newsletter excellent or amazing?” Your answer will probably include a better word. Another trick to using adjectives is to turn up the heat. If your newsletter is “Funny Cat Memes,” why not replace "funny” with “hilarious,” or even “outrageous?” ## **Crafting a Newsletter Title That Stands Out** Crafting a newsletter title that stands out is a matter of both understanding your audience and understanding your ultimate goals.  A title should tell the reader what your newsletter is about, or give them information about you. A great title will answer the question, “How is this newsletter different from all others?” There are an estimated [7 times as many newsletters](/blog/2024-state-of-newsletters) in circulation today as there were in 2022. No matter what you publish, someone else is probably publishing similar content. If you’re in a popular industry, a title that stands out is critical.  For example, there are [more than 3,000 AI newsletters](/blog/email-newsletter-statistics) just on the beehiiv platform, not to mention other email newsletter services.  Nobody will subscribe to all of them. Every AI enthusiast will choose the newsletters that best fit their interests. The name of each newsletter gives the reader an important clue to finding out which newsletter is right for them.  ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/45f6993d-5c25-4d3d-be09-13fbedd73946/image3.png?t=1724039252) You present your content in a unique way that nobody can copy. Your title has to reflect this, so the readers you want will find you. ## **The Dos and Don'ts of Selecting a Newsletter Name** Do: - Consider the style and tastes of your audience - Brainstorm multiple newsletter name ideas - Explore words associated with your business, your subject, or even your name - Experiment with formulas such as Adjective + Noun - Keep your name short - Be specific - Incorporate a big idea into your title Don’t: - Use puns that sound like dad jokes (unless your typical reader is over 40) - Use vague, generic-sounding words in your title - Write a newsletter name that’s more than 5 words - Use negative, depressing titles - Use profane language in your title (unless your audience loves this) - Include specialized jargon for a non-specialized audience - Accept any of these dos/don’ts as absolute gospel in every situation ### **Navigating Legal Considerations for Newsletter Names** As a general rule, anything you create yourself is automatically copyrighted. Others can’t legally use or publish your content without written permission, except under limited circumstances. However, the name of your newsletter is a different story. There are plenty of examples of [books](https://bookriot.com/books-with-the-same-title/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) and [movies](https://www.cinemablend.com/movies/examples-different-movies-with-the-same-title?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) with the same title even though they are completely different content created by different parties. This sets an important precedent for newsletter names. If you want to protect your newsletter name, [get it trademarked.](https://writingcooperative.com/do-you-need-to-trademark-that-perfect-name-for-your-newsletter-5e6b2d0e3fa7?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names)   #### **Understanding Trademark Nuances for Newsletter Names** If a phrase or title is trademarked, you own it and nobody else can use it without facing potential legal consequences.  ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/943380be-1356-4ede-89f5-177df177ff1e/image6.png?t=1724039279) When someone uses a phrase that is _similar_ to a trademarked phrase, the issue gets more nuanced.  In general, the legal litmus test is whether the usage of the phrase can be expected to create confusion with the product or brand of the trademark holder.  For this reason, using a trademarked phrase for [purposes of comparison or information](https://www.upcounsel.com/can-i-use-a-trademarked-word?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) is often legally OK. Presenting a knock-off as if it’s the actual trademarked property is illegal. For example, if your newsletter name was _Apple Products Reviewed_ you would probably be in the clear, because you’re providing information about Apple products.  But if you called it _Apple Products_, which could be mistaken for a newsletter published by Apple, your newsletter name would be violating trademark law. ### **Common Pitfalls to Avoid in Newsletter Naming** Failing to do your trademark research is a common pitfall. Before you invest too much in your newsletter brand, do a [trademark search](https://tmsearch.uspto.gov/search/search-information?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) to ensure you won’t be forced to change your name later on. A few other common pitfalls to avoid include: - Adopting a newsletter name that’s too long for Twitter - Overthinking your name - Using a “creative” spelling that makes it hard for readers to find you - Choosing a name that’s hard to say or spell - Picking a name that’s too generic - Being inconsistent with your brand - A name that’s too specific or constrictive for future growth #### **The Role of Consistency in Newsletter Naming** If you’re thinking big, you should pick out a newsletter name that is not only consistent with your brand today but is consistent with where you want to go. Whether or not this was their intention, [Morning Brew](/blog/how-does-morning-brew-make-money) was able to spin off newsletters such as _Marketing Brew,_ _CFO Brew, IT Brew,_ and _Healthcare Brew._ They are well-positioned to brew up any kind of newsletter they want. ## **Leveraging Creative Newsletter Names for Branding** ### **Branding Benefits of Creative Newsletter Names** Successful [branding](/blog/how-to-build-a-brand) should be the Holy Grail for all businesses. When you own a popular brand, you can expect to sell anything you create. Your most devoted fans are likely to subscribe to your newsletter, so a creative newsletter name will automatically strengthen your brand. #### **Creative Newsletter Names and SEO** Creative newsletter names can also help with SEO, especially if your newsletter also lives online in a blog. This is one of the reasons beehiiv newsletters are automatically posted on a [search engine optimized website](https://www.beehiiv.com/features/website?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). Generic keywords are highly competitive, but a creative newsletter name will have less competition, if any. An original newsletter name gives you a blue ocean where the lion’s share of content and SEO are associated with your brand.  ### **Inspiration from Top-Performing Newsletters** If you read about the creators of some of the newsletters we’ve mentioned above, you will notice a trend. (Yes, they all use beehiiv, but that’s not what we’re talking about.)  ![12 Ways to Write Creative Newsletter Names](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7704e33c-4a9e-4f81-aaa6-582782806d2f/image5.png?t=1724039315) They are all passionate about their subject matter. When you are excited about something, you will go the extra mile, have more fun, and create a better product.  At that point, considerations such as what to name your newsletter become easy and more organic.   #### **The Power of a Platform** Once you’ve got a name for your newsletter, there are two things you need to do. If you’re new, it’s time to [grow your audience](https://www.beehiiv.com/grow?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). If you already have a substantial number of subscribers, then it’s time to [test](https://www.beehiiv.com/features/a-b-testing?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) your newsletter name or [run a survey](/blog/survey-email-subject-lines) to find out what your readers prefer.  It’s no coincidence that so many passionate, successful creators and newsletter operators have switched to beehiiv. We built the platform with newsletter operators like you in mind. beehiiv comes with a vast suite of user-friendly tools to help you design, test, and [automate](/blog/free-autoresponders) every aspect of your newsletter. This frees up your time and cognitive bandwidth so you can focus on making world-class content and turning your newsletter into a [monetization machine](https://www.beehiiv.com/monetize?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). New creators are flocking to beehiiv because you can have up to 2,500 contacts in our Launch plan, which includes most of our proprietary tools. Better yet, if you [start a beehiiv newsletter](https://app.beehiiv.com/signup?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names) today, you can access _all_ of our premium tools for free. Every successful newsletter has a strong foundation. The name is part of that foundation, but so is the platform you use. [Build a strong newsletter with beehiiv](https://app.beehiiv.com/signup?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names). [![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e275ba51-43c0-4f69-8e3e-901b2efd121f/image.png?t=1766519633)](https://app.beehiiv.com/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=12-ways-to-write-creative-newsletter-names)