--- title: "Create Your Best Newsletter Yet With beehiiv" subtitle: "Learn how to customize a newsletter, the right way" authors: ["Nicola Vaughan"] published: 2023-11-08 --- # Create Your Best Newsletter Yet With beehiiv Creating a custom newsletter may seem like a daunting task. Perhaps you’re not confident with coding, or maybe you don’t know how to structure a newsletter. Whatever’s holding you back, we’re here to help you get started with creating the best newsletter your subscribers have seen yet. So sit back, relax, and find out the low-down on creating a great custom newsletter, including advice on structure, design, and more. ## How Do I Create a Custom Email Newsletter? To create your own custom email newsletter, you’ll need to choose a platform that is going to allow you to create the best newsletter for your brand. ![Create Your Best Newsletter Yet With beehiiv ](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2edcfb11-39fa-4566-adf8-f2f5f040b86a/6.png) Here at beehiiv, we specialize in giving our customers not only a great platform on which to create their newsletter but also an SEO-optimized website that shows off all your latest newsletters ready for your subscribers to view. Imagine a blog/newsletter hybrid - that’s what you get with beehiiv. There are several plans to choose from, each providing different benefits, such as custom domains, magic links, custom HTML, and much more. ![Create Your Best Newsletter Yet With beehiiv](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e934dd2b-249a-4c7d-be93-eadc21e66800/5.png) Once you’ve chosen a plan, you can get signed up on the beehiiv platform and start creating your first newsletter. With our no-code editor, you don’t need to be a developer to create a beautiful custom email newsletter - that must be music to your ears, right? Simply add sections using the editor and preview your newsletter as you go along to ensure it looks great on all devices. Here are some top tips for [using the beehiiv platform to create your best-performing newsletter](/blog/email-newsletter-tutorial)! Unsure of how to structure your email newsletter? More on this in the next section. ## How Do You Structure an Email Newsletter? ![Create Your Best Newsletter Yet With beehiiv](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/84ac475c-4dfe-41dd-a676-7b93be5c8c61/4.png) It’s important to get the look and feel of a newsletter right to ensure your audience remains engaged with your content; and to do this, you’ll need to determine a structure that really works. This is where beehiiv can make your life super easy. You can create elements that can be used again and again as templates to keep your newsletters consistent and professional - clever, right? Take the top of your email, for example. You’ll want to create a beautiful header, with your logo right at the top and a few quick links to direct users to the right places. You can then copy and use it across other newsletters to keep things consistent. For the middle section of your newsletter, you’ll want to think about your email’s purpose and what you want to show your audience. Perhaps you have a new product launching and want to talk about it, or maybe your brand has done something cool in the local community that deserves a shout-out. Whatever it is, make sure you follow these three pieces of advice when creating the middle section of your newsletter: ![Create Your Best Newsletter Yet With beehiiv](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1b9e447-57c2-4c55-be05-b2b11a9d14c5/2.png) - **Structure your content properly** - Content is king when it comes to newsletters, so make sure that yours is clear, concise, and not too wordy. You’ll also want to make sure your font size isn’t too small, and the colors match your branding. - **Use high-quality graphics/video** - No one wants to read a newsletter that’s full of reams of text. Make sure to break up content with graphics and videos–or even better, interactive content such as polls or buttons. This is where you’ll keep people engaged and wanting to open your newsletters every time they receive them. - **Include links to your website** - With the beehiiv platform, you can create landing pages to guide your users from your newsletter to other content you may want them to see. For example, you could create thank you pages to acknowledge your users for signing up for mailing lists or other services. Use this functionality to guide your audience through a range of content on your brand. Lastly comes the email footer. It often gets forgotten, but in reality, it’s super important. The footer is the last section of your newsletter your subscribers are going to see, so make sure you show them other ways of contacting your brand, such as your social media handles, for example. You could also include any relevant terms and conditions in this section or quick links to other areas of your site that your audience may enjoy. Make sure your audience remembers you once they’ve finished reading your newsletter by [making your footer really stand out](/blog/10-best-practices-for-your-email-newsletter-footer). ## How Do I Create a Custom Newsletter in Outlook? ![Create Your Best Newsletter Yet With beehiiv](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b519f347-f335-47a0-bbfc-a9a5bdc6ca31/3.png) If you’d prefer to use a more traditional Email Service Provider (ESP) to create your newsletter, this is certainly possible. For example, you could use a provider such as Outlook. You’ll find Outlook has some themes available for you to choose from, which can be accessed via the Stationary and Fonts action of the options panel. With the themes available on Outlook, you can then customize this to suit your branding. Outlook offers drag-and-drop functionality, making it fairly easy to create a custom newsletter in Outlook. There are, however, some major drawbacks to using Outlook for your custom newsletter. It’s unlikely to render properly across all devices. This is because its main purpose is to be used for standard text emails, so when you start adding in image and code elements, you may find your newsletters don’t appear correctly on all devices. This may not sound like a huge deal, but with the majority of emails being read on small devices, you really want to ensure your newsletter looks great no matter which device it’s being read on. There’s also very little measurement involved when sending a newsletter through Outlook. Unlike with the beehiiv platform, you won’t be able to track open rate, bounce rate, or other Key Performance Indicators (KPIs) that inform whether your newsletter is working or not. For these reasons among others, we’d recommend sticking with a dedicated email platform, such as beehiiv, that is designed to make beautiful custom newsletters that can be measured and analyzed, too. Take a look at this blog for some info on [email newsletter best practices](/blog/email-newsletter-best-practices) to ensure your newsletter performs to its full potential. ## How Can I Make My Email Newsletter Better? [![Create Your Best Newsletter Yet With beehiiv](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/78253821-e6b5-4c5a-a1b1-2eeb8b7b71ee/7.png)](https://www.beehiiv.com/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=create-your-best-newsletter-yet-with-beehiiv) If you’re wondering how you can make your email newsletter better, the answer is simple. Start a newsletter with beehiiv. It’s completely free to join, and you can even start a 14-day trial for our Grow and Scale plans so that you can ‘try before you buy’. Features of our plans include custom domains, the ability to offer your subscribers premium subscriptions to start monetizing your newsletter, plus access to our integrated referral program and Ad Network. We’re all about helping you to grow your subscriber base, as well as enabling you to make beautiful newsletters for your audience. [Sign up to beehiiv today](https://app.beehiiv.com/signup?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=create-your-best-newsletter-yet-with-beehiiv) and start creating a custom email newsletter that will really engage your subscribers! [![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/538d764f-4635-40e2-a054-2bde63fbcb1c/V3_CTA_Gif.gif)](https://www.beehiiv.com/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=create-your-best-newsletter-yet-with-beehiiv)