--- title: "How to Grow Your Newsletter with Data & Analytics" subtitle: "Using Data to Drive Newsletter Growth" authors: ["Tony Varghese"] published: 2024-11-01 --- # How to Grow Your Newsletter with Data & Analytics ## Table of Contents - [Resources in the Webinar 📚](#resources-in-the-webinar) - [Timestamps](#timestamps) - [Getting Started 👇](#getting-started) - [How to Grow Your Newsletter with Data & Analytics …](#how-to-grow-your-newsletter-with-da) - [Q&A Session 🙋‍♂️](#qa-session) [Embedded video](https://youtube.com/embed/tczSCbDBoPM) ## Resources in the Webinar 📚 - [2024 State of Email Newsletters Report](/blog/2024-state-of-newsletters) - [Newsletter Navigator](https://www.beehiiv.com/newsletter-navigator?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [UTM Builder by Buffer](https://buffer.com/free-tools/utm-generator?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [UTM Tracking Beginner's Guide](/blog/beehiiv-utm-link-management) - [How to use UTM parameters in beehiiv](https://www.beehiiv.com/support/article/14492992521367?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Bitly](https://bitly.com?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Social Media Webinar](https://youtu.be/yCY452s1LmE?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Growth Secrets Webinar](https://youtu.be/uXQrcJP130s?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Automations Webinar](https://youtu.be/Hl-GVOx0sVA?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Re-Engagement Automation Tutorial](https://youtu.be/-r-AFloQ0i4?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Subscriber Ad Tracking Tutorial](https://www.youtube.com/playlist?list=PLZEJI-uCDKpkHwZLFO9PNgc3a6IUx9YJV&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - [Join our Slack community](https://youtu.be/NLW35PYJms0?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) ## Timestamps ### Getting Started 👇 [00:00](https://www.youtube.com/watch?v=tczSCbDBoPM&t=0s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Introduction [01:02](https://www.youtube.com/watch?v=tczSCbDBoPM&t=62s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - What we'll cover [01:35](https://www.youtube.com/watch?v=tczSCbDBoPM&t=95s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Laying the groundwork ### How to Grow Your Newsletter with Data & Analytics 📈 [06:18](https://www.youtube.com/watch?v=tczSCbDBoPM&t=378s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Key newsletter metrics to track [14:53](https://www.youtube.com/watch?v=tczSCbDBoPM&t=893s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Tracking tools to add today [25:00](https://www.youtube.com/watch?v=tczSCbDBoPM&t=1500s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Segmenting your audience [29:52](https://www.youtube.com/watch?v=tczSCbDBoPM&t=1792s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Analyzing subscriber behavior [34:18](https://www.youtube.com/watch?v=tczSCbDBoPM&t=2058s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Refining content and strategies [40:34](https://www.youtube.com/watch?v=tczSCbDBoPM&t=2434s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Playbook 1: Identify conversion rate ### Q&A Session 🙋‍♂️ [42:10](https://www.youtube.com/watch?v=tczSCbDBoPM&t=2530s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - How do you know you should gate or paywall content? [45:57](https://www.youtube.com/watch?v=tczSCbDBoPM&t=2757s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - What should you consider if you're hosting your newsletter on an external website? [48:30](https://www.youtube.com/watch?v=tczSCbDBoPM&t=2910s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - How can you identify what types of content drive the best engagement? [51:10](https://www.youtube.com/watch?v=tczSCbDBoPM&t=3070s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics) - Closing remarks [![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e275ba51-43c0-4f69-8e3e-901b2efd121f/image.png?t=1766519633)](https://www.beehiiv.com/pricing?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=how-to-grow-your-newsletter-with-data-analytics)