--- title: "Publisher Masterclass Webinar " subtitle: "Become a Post Builder Power User" published: 2024-09-17 --- # Publisher Masterclass Webinar [Embedded video](https://youtube.com/embed/70dA7vYHZSQ) ## Table of Contents - [Timestamps](#timestamps) - [Getting Started 📚](#getting-started) - [Compose 📝](#compose) - [Audience 👥](#audience) - [Web 💻](#web) - [Review 👀](#review) ## Timestamps ### Getting Started 📚 [00:00](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=0s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Introduction [00:16](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=16s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to create a new post [00:34](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=34s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Post Flow?" ### Compose 📝 [00:47](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=47s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Compose" tab? [00:59](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=59s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to insert an ad placement in a post [01:14](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=74s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add a thumbnail to a post [01:24](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=84s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to show/hide a thumbnail in a web post [01:48](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=108s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to upload, replace, or delete a thumbnail image [02:19](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=139s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add content tags to a post [02:30](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=150s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Why are content tags useful for readers? [02:39](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=159s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to assign content tags to a post [02:53](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=173s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add authors to a post [03:04](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=184s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is an "Author?" [03:14](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=194s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is a "Guest Author?" [03:26](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=206s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add a post title and subtitle [03:40](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=220s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to show/hide a title or subtitle in an email [03:56](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=236s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add content to your post [04:03](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=243s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to access the editor toolbar [04:34](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=274s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to add components to a post [04:47](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=287s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What components can you add to a post? [05:14](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=314s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to customize individual components [05:21](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=321s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Keyboard shortcuts to use in the editor [05:30](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=330s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to insert emojis into a post [05:48](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=348s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to find & replace words in a post [06:14](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=374s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What are "Sections," and what are they used for? [06:25](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=385s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to create a section of components [06:50](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=410s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to change the appearance of a section [07:22](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=442s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to change the visibility of sections in a post [07:34](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=454s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Use cases for configuring section visibility [08:04](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=484s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to preview a post [08:10](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=490s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Why you should preview a post [08:39](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=519s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to simulate how a subscriber sees a post [08:59](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=539s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to retrieve a "Draft Link" of a post [09:16](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=556s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What are draft links helpful? [09:27](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=567s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to change (reset) a draft link [09:33](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=573s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What are "Test Emails"? [10:04](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=604s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is "Collaborative Editing"? [10:29](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=629s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to a comment in a post [10:47](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=647s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to tag (mention) team members in a comment [10:56](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=656s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to view open, resolved, and all comments [11:07](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=667s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is "Version History"? [11:15](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=675s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Why is version history useful? [11:22](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=682s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to view the version history of a post [11:29](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=689s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to restore a previous version of a post [11:36](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=696s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to save changes in a post [12:03](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=723s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to update changes if a post is already published [12:11](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=731s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to create & save a "Template" [12:32](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=752s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to create a post from a template ### Audience 👥 [12:45](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=765s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to access the "Audience" tab [12:53](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=773s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to publish a post via email, web, or both [12:59](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=779s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Why the "Summary" is important to reference [13:08](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=788s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is your "Email Audience"? [13:16](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=796s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is a "Default Audience"? [13:30](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=810s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to include or exclude segments of subscribers [13:38](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=818s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Use cases for "Included Segments" and "Excluded Segments" [13:59](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=839s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is your "Web Audience"? ### Email 📧 [14:12](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=852s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Email" tab? [14:17](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=857s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to change your email subject line and preview text [14:32](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=872s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to A/B test your email subject line [14:39](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=879s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to configure an A/B test duration and sample size [14:51](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=891s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How does an "A/B Test" work? [15:01](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=901s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to view the results of an A/B test [15:09](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=909s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What are "Email Header Buttons"? [15:17](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=917s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What do the "Socials" email header buttons do? [15:24](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=924s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What do the "Likes & Comments" email header buttons do? [15:31](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=931s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is a "Custom Read Online URL"? [15:40](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=940s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does toggling on "Custom Read Online URL" do? [15:45](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=945s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - Why would you toggle on "Custom Read Online URL"? ### Web 💻 [15:52](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=952s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Web" tab? [15:57](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=957s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to customize the post URL of a web post [16:01](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=961s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to configure "Advanced Email Capture" [16:04](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=964s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the purpose of "Advanced Email Capture"? [16:08](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=968s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does the "Gated" email capture option do? [16:13](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=973s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does the "Pop Up" email capture option do? [16:20](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=980s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does the "None" email capture option do? [16:24](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=984s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does toggling on "Audio Newsletter" do? [16:32](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=992s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What do readers see when "Audio Newsletter" is toggled on? [16:39](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=999s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - An example of an audio newsletter [16:46](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1006s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to preview audio newsletter voice options [16:55](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1015s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to configure the "SEO Settings" of a web post [17:02](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1022s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What do the SEO settings do for a web post? [17:08](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1028s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to configure SEO settings for Meta, LinkedIn, and X. [17:15](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1035s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to preview how a web post is displayed on different platforms [17:18](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1038s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What do the "Post Visibility" settings do? [17:24](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1044s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does the "Hide the post from feed" option do? [17:29](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1049s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What does the "Feature the post" option do? [17:35](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1055s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to customize the "Display Date" of a post [17:40](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1060s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Publish Date" of a post? ## Review 👀 [17:55](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1075s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What is the "Review" tab? [17:59](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1079s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - What can you see in the "Review" tab? [18:09](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1089s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to schedule or publish a post [18:17](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1097s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to find the best time to publish or schedule a post [18:32](https://www.youtube.com/watch?v=70dA7vYHZSQ&t=1112s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar) - How to share your post after publishing or scheduling a post [![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b3aac496-02ae-4d94-8645-e38adbc31845/image.png?t=1766876792)](https://www.beehiiv.com/pricing?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=publisher-masterclass-webinar)