--- title: "Zero to $100,000+ Meta Ads Playbook" subtitle: "Creative strategies to scale high-performance newsletter ads" published: 2024-11-19 --- # Zero to $100,000+ Meta Ads Playbook With Meta moving to creative-first optimization, it's never been more important for teams to build a pipeline for research, creative strategy, and ad copywriting. Join to learn the creative process behind 7-and 8-figure newsletter brands like The Rundown and 1440. [Embedded video](https://youtube.com/embed/h9AQCCpY2II) ## Table of Contents - [Resources in the Webinar 📚](#resources-in-the-webinar) - [Timestamps](#timestamps) - [Getting Started](#getting-started) - [Research](#research) - [Copywriting](#copywriting) - [Design](#design) - [Launching](#launching) - [Q+A](#qa) ## Resources in the Webinar 📚 **The Feed Media:** [https://thefeedmedia.com](https://thefeedmedia.com?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)  **Nathan LinkedIn:** [https://www.linkedin.com/in/nathan-may1/](https://www.linkedin.com/in/nathan-may1/?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)  **Map of Reddit:** [https://anvaka.github.io/map-of-reddit](https://anvaka.github.io/map-of-reddit?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)  **Foreplay:** [https://www.foreplay.co](https://www.foreplay.co?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)  **Nick Theriot YouTube:** [https://www.youtube.com/@NickTheriot](https://www.youtube.com/@NickTheriot?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)  ## Timestamps ### Getting Started [00:00](https://youtu.be/h9AQCCpY2II?t=0s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Introducing Nathan [01:55](https://youtu.be/h9AQCCpY2II?t=115s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Scaling Newsletter Ads Profitability [02:40](https://youtu.be/h9AQCCpY2II?t=160ss&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - What We'll be covering [04:00](https://youtu.be/h9AQCCpY2II?t=240s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Why have a strong creative program? ### Research [08:53](https://youtu.be/h9AQCCpY2II?t=533s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Creative Research for Effective Marketing [13:03](https://youtu.be/h9AQCCpY2II?t=13m3s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Copywriting Techniques for High-Performing Ads [14:05](https://youtu.be/h9AQCCpY2II?t=14m5s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Leveraging Social Proof in Marketing ### Copywriting [17:17](https://youtu.be/h9AQCCpY2II?t=17m17s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Understanding Audience Awareness Levels [25:58](https://youtu.be/h9AQCCpY2II?t=25m58s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Crafting Effective Hooks and Body Copy [28:38](https://youtu.be/h9AQCCpY2II?t=28m38s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Body Copy Should Demonstrate Value ### Design [33:51](https://youtu.be/h9AQCCpY2II?t=33m51s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Top Winning Ad Formats [37:18](https://youtu.be/h9AQCCpY2II?t=37m18&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Become Excellent at High Converting UGC ### Launching [38:01](https://youtu.be/h9AQCCpY2II?t=38m1s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Optimizing for Quality vs. Sign Up  [41:56](https://youtu.be/h9AQCCpY2II?t=41m56s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Roundup and 1440's Success Story ### Q+A [44:14](https://youtu.be/h9AQCCpY2II?t=44m14s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Examples of Social Proof Other Than Subscriber Count [44:53](https://youtu.be/h9AQCCpY2II?t=44m53s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - How Important is Social Media Activity Before Running Ads? [45:21](https://youtu.be/h9AQCCpY2II?t=45m21s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - When Should Newsletters Start Experimenting with Paid Ads? [46:53](https://youtu.be/h9AQCCpY2II?t=46m53s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - The Structure for Testing Creatives [48:07](https://youtu.be/h9AQCCpY2II?t=48m7s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Optimizing the Audience for Your Campaign [49:51](https://youtu.be/h9AQCCpY2II?t=49m51s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Additional Resources for Mastering Paid Ads [51:18](https://youtu.be/h9AQCCpY2II?t=51m18s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - B2B and B2C Strategy Differences [52:52](https://youtu.be/h9AQCCpY2II?t=51m52s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Expected Conversion Rate from Clicks to Signup [54:28](https://youtu.be/h9AQCCpY2II?t=54m28s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Minimum Recommended Spending for Meta Ads [55:13](https://youtu.be/h9AQCCpY2II?t=55m13s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Should We Interfere with Advantage Plus Marketing? [56:02](https://youtu.be/h9AQCCpY2II?t=56m2s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - How Long Should You Run an Ad Test? [56:57](https://youtu.be/h9AQCCpY2II?t=56m57s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - How Often Should We Make New Ads and Test? [57:43](https://youtu.be/h9AQCCpY2II?t=57m43s&utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook) - Issues With Meta Flagging Ads [![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e275ba51-43c0-4f69-8e3e-901b2efd121f/image.png?t=1766519633)](https://www.beehiiv.com/pricing?utm_source=beehiivblog.beehiiv.com&utm_medium=referral&utm_campaign=zero-to-100-000-meta-ads-playbook)