--- title: "How Blockworks Operates 7 Daily Newsletters At Once" canonical: https://www.beehiiv.com/case-studies/blockworks description: "How Blockworks is leading the way in the cryptocurrency space and why they pivoted to a newsletter-first media company..." source: live-converter generated: 2026-05-08T21:59:09.445Z --- # How Blockworks Operates 7 Daily Newsletters At Once # How Blockworks Operates 7 Daily Newsletters At Once ## Learn the Secrets Behind a Newsletter-First Crypto Media Company ![How Blockworks Operates 7 Daily Newsletters At Once](https://images.prismic.io/beehiiv/aCTB1idWJ-7kSHat_Untitleddesign.png?auto=format,compress) Written by Kanishka Published on 08 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fblockworks&title=How%20Blockworks%20Operates%207%20Daily%20Newsletters%20At%20Once&summary=Learn%20the%20Secrets%20Behind%20a%20Newsletter-First%20Crypto%20Media%20Company)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fblockworks&text=How%20Blockworks%20Operates%207%20Daily%20Newsletters%20At%20Once)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fblockworks)[](https://www.threads.net/intent/post?text=How%20Blockworks%20Operates%207%20Daily%20Newsletters%20At%20Once%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fblockworks) ### Table of contents ### **Situation** In 2024, Blockworks pivoted to become a newsletter-first media company under Managing Editor Michael McSweeney and Senior Newsletter Strategist Molly Jane Zuckerman. They built a portfolio of 7 daily newsletters covering different segments of crypto, aiming to replace declining traffic from platforms like Google and X with a direct-to-audience model. ### **Challenge** Maintaining quality and consistency across 7 high-frequency newsletters was overwhelming. They risked de-platforming on traditional ESPs due to crypto content, had no unified analytics, and needed a system to support their specialized writer-editor teams without compromising brand cohesion. ### **Solution** Blockworks migrated all newsletters to beehiiv, which offered platform-level protection for crypto content and unified analytics. Each newsletter had a dedicated team, while Zuckerman oversaw strategy and growth. They leveraged segmentation, re-engagement automations, and cross-promotion across the network. ### **Results** - 7 newsletters operating daily with dedicated teams - $30M annual revenue across the business - Eliminated the risk of de-platforming - Unified analytics + growth tools from beehiiv - Seamless ad packaging across newsletters ![](https://images.prismic.io/beehiiv/aCS_nydWJ-7kSHXw_image12.avif?auto=format,compress) ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)