--- title: "How Brex Turns Newsletter Subscribers Into Event Attendees" canonical: https://www.beehiiv.com/case-studies/brex description: "Brex launched a newsletter on beehiiv in 2023 with no prior experience and a one-person team. Here's how a two-hour weekly workflow became one of their most cost-efficient channels for brand, loyalty, and community." source: live-converter generated: 2026-06-18T18:24:17.693Z --- # How Brex Turns Newsletter Subscribers Into Event Attendees # How Brex Turns Newsletter Subscribers Into Event Attendees ## The Channel Behind Brex's Event Growth: A Newsletter That Does the Work ![How Brex Turns Newsletter Subscribers Into Event Attendees](https://images.prismic.io/beehiiv/ajEpTY1P9HI4UkJ__Untitleddesign-40-.png?auto=format,compress) Written by Kanishka Kumawat Published on 17 Jun 2026 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fbrex&title=How%20Brex%20Turns%20Newsletter%20Subscribers%20Into%20Event%20Attendees&summary=The%20Channel%20Behind%20Brex's%20Event%20Growth%3A%20A%20Newsletter%20That%20Does%20the%20Work)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fbrex&text=How%20Brex%20Turns%20Newsletter%20Subscribers%20Into%20Event%20Attendees)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fbrex)[](https://www.threads.net/intent/post?text=How%20Brex%20Turns%20Newsletter%20Subscribers%20Into%20Event%20Attendees%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fbrex) ### Table of contents Most fintech brands treat newsletters as an afterthought.  Brex treated theirs as infrastructure. When [Brex](https://brex.beehiiv.com/) decided to [launch a newsletter](https://www.beehiiv.com/blog/email-newsletter-tutorial) in early 2023, the startups team had been operating without a dedicated digital owned channel, relying on LinkedIn and X to stay connected with the clients, partners, and community members who matter most to the business. Social platforms are borrowed land. The Brex startups team wanted something they actually controlled. That decision led them to beehiiv. ## At a Glance - **Company:** Brex - **Industry:** Fintech - **On beehiiv since:** Early 2023 - **Team:** One writer, under two hours a week ## Results: - **70,000 subscribers**, with roughly 1 in 4 being a Brex customer - **43% average open rate**, with the best editions topping 55% - **2.5% click-through rate** - **Top traffic driver** to Brex's events platform: 530+ events hosted, 24,000+ subscribers, and about 1 in 4 event registrations sourced from the newsletter ## Why Brex Chose beehiiv to Launch From Zero ![](https://images.prismic.io/beehiiv/ajEqeI1P9HI4UkKl_beehiiv-event-registrations-.gif?auto=format,compress) Brex needed a platform that would get them live fast without requiring them to become newsletter experts first. ### Built for Teams With No Newsletter Background After evaluating the landscape, beehiiv stood out, particularly among the startup and VC communities where Brex already operated. The team found what they were looking for: a tool that was turnkey, easy to pick up, and collaborative enough that multiple stakeholders could contribute without friction. "beehiiv is a tool that allows you to launch a newsletter really quickly and easily, without having the experience of running a newsletter in the past. They keep it simple. The UI is intuitive, and the overall design is very clean. Startups are central to Brex's mission, and beehiiv gives us an amazing lever for connection" — [Shai Goldman](https://www.linkedin.com/in/shaigoldman/), Director, Head of Ambassadors & Relationship Management, Brex ## How Brex Thinks About Its Newsletter The Brex newsletter was never designed as an acquisition engine. Its job is simpler and, in some ways, harder: keep Brex top of mind for the people who are already paying attention. That means clients, prospects, partners, and community members who are following the Brex journey.  ### The Customer Spotlight Effect One of the most effective things Brex does is spotlight its own clients inside the newsletter. Featuring customers drives genuine loyalty. It generates word of mouth. And it creates a pull toward deeper product engagement that traditional marketing rarely replicates. The newsletter is a place where customers feel seen. The newsletter has become one of the primary drivers of traffic to Brex’s events platform, where the startups team has hosted over 530 events and grown to more than 24,000 subscribers. That’s a direct pipeline from inbox to in-person — the newsletter drives roughly one in four event registrations — and it didn’t require a separate acquisition strategy to build. Events are at the core of how Brex's startups team goes to market. The playbook centers on high-touch, in-person moments — dinners, panels, parties, and casual hangouts — designed to get the right decision makers in the ecosystem into the room together. The newsletter has become one of the most effective levers for driving turnout to those events. When an invite lands in the inbox of someone already engaged with Brex's content, attendance follows. And when the right people show up, the business follows. ## What Actually Drives Opens for Brex ### Subject Lines Do the Heavy Lifting The team has figured out what makes readers show up. Strong engagement starts in the subject line and carries through the first paragraph. When those two elements lead with market trends, financial landscape observations, or what the team is watching in the broader startup ecosystem, open rates respond. The rest of the newsletter follows a consistent pattern: curated articles and posts from X that are relevant to the community, keeping each edition timely, useful, and worth the two minutes it takes to read. The numbers reflect it: the newsletter averages a 43% open rate, with the best editions topping 55%. Click-through rates run at 2.5%.  ## How One Person Runs Brex’s Newsletter in Under Two Hours a Week ### A Two-Hour Workflow Built on Templates The entire newsletter is written by a single person. Maximum time investment: two hours per week. Content is sourced from what the team is already reading on X and tracking in the market, so there's no research overhead, no editorial calendar to maintain, no outside writers to manage. beehiiv's template system is what makes this cadence sustainable. The team doesn't rebuild from scratch each week. The structure is set, the design is consistent, and execution becomes routine rather than a production. That operational lightness changes the ROI math entirely. At roughly $2,500 per month all-in, the content cost is minimal, the platform cost is low, and the reach is direct. As Shai Goldman puts it: "It doesn't take many hours to do that per week, so it's an inexpensive channel, and we know that it does work." ## What beehiiv's Analytics Have Taught the Brex Team ### Data Visibility Without a Dedicated Analyst Beyond the editor and templates, the feature Brex relies on most is the analytics dashboard. It gives the team detailed visibility into open rates, click patterns, and engagement trends over time, without requiring a data analyst to interpret the output.  That feedback loop matters. It lets a lean team iterate continuously, doubling down on what works and quietly retiring what doesn't. ## What Two and a Half Years on beehiiv Has Delivered for Brex Since launching in early 2023, Brex has grown its newsletter to 70,000 subscribers on beehiiv. The audience includes clients, partners, prospects, and other stakeholders who the team knows are actively reading, not passively subscribed. Roughly one in four subscribers is a Brex customer. The ROI is sustained relevance with the right people. Brex stays top of mind for key players in its ecosystem. Featured clients respond with genuine appreciation. Word of mouth follows. Product engagement deepens. For a brand-driven company operating in competitive fintech, that kind of compounding presence has real strategic value. It's not flashy. It doesn't require a big team or a big budget. It just requires showing up consistently, which beehiiv makes straightforward enough that Brex has done it for over two years without friction. ## **Start Using beehiiv** Brex needed the right platform. If you're looking to build a direct line to the audience that matters most to your business, without the overhead, the complexity, or the learning curve– beehiiv is where you start. [Start your free trial →](https://www.beehiiv.com) ## Related Case Studies ![How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35%](https://images.prismic.io/beehiiv/ahVlu7K9tuLqEJDp_Untitleddesign-39-.png?auto=format,compress) ### How The Small Bow Left Substack for beehiiv and Grew Open Rates by 35% A recovery newsletter breaks free from Substack, builds its own branded platform on beehiiv, and immediately sees a 35% jump in open rates [ Read Case Study → ](/case-studies/the-small-bow) ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made [ Read Case Study → ](/case-studies/out-of-your-league) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)