--- title: "From 0 To 10,000+ Subscribers And 11 Revenue Streams In Under A Year With Beehiiv" canonical: https://www.beehiiv.com/case-studies/catskill-crew description: "How Catskill Crew Turned a Local Newsletter Into a Culture Brand" source: live-converter generated: 2026-05-14T22:37:14.228Z --- # From 0 To 10,000+ Subscribers And 11 Revenue Streams In Under A Year With Beehiiv # From 0 To 10,000+ Subscribers And 11 Revenue Streams In Under A Year With Beehiiv ## How Catskill Crew Turned a Local Newsletter Into a Culture Brand ![From 0 To 10,000+ Subscribers And 11 Revenue Streams In Under A Year With Beehiiv](https://images.prismic.io/beehiiv/aCbsHydWJ-7kSMwg_Untitleddesign-12-.png?auto=format,compress) Written by Kanishka Published on 25 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcatskill-crew&title=From%200%20To%2010%2C000%2B%20Subscribers%20And%2011%20Revenue%20Streams%20In%20Under%20A%20Year%20With%20Beehiiv&summary=How%20Catskill%20Crew%20Turned%20a%20Local%20Newsletter%20Into%20a%20Culture%20Brand)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcatskill-crew&text=From%200%20To%2010%2C000%2B%20Subscribers%20And%2011%20Revenue%20Streams%20In%20Under%20A%20Year%20With%20Beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcatskill-crew)[](https://www.threads.net/intent/post?text=From%200%20To%2010%2C000%2B%20Subscribers%20And%2011%20Revenue%20Streams%20In%20Under%20A%20Year%20With%20Beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fcatskill-crew) ### Table of contents ### **Situation** Mike Kauffman launched _Catskill Crew_, a local newsletter for The Catskills region of New York, aiming to help residents and visitors stay connected to community events, history, and culture. A serial entrepreneur with 14 years of experience, Kauffman turned to newsletters after shutting down a previous venture, wanting to build something enjoyable and rooted in community. ### **Challenge** The local event space was fragmented—Instagram had become noisy and paywalled, and there was no centralized source for happenings in The Catskills. Kauffman also needed a sustainable business model that didn’t rely solely on traditional ad sponsorships, while starting from scratch in terms of audience and newsletter tech know-how. ### **Solution** Kauffman moved to **beehiiv** after initial growth, attracted by its rapid product evolution, community vibe, and user-friendly tools. He used: - **beehiiv’s Signup Page builder** to optimize conversion. - **Polls** to co-create products like discount cards with readers. - **Analytics dashboard** to track daily subscriber growth. - Organic growth via **Reddit, Instagram, and local business tagging**, paired with **Facebook ads** for paid growth. ### **Results** - Grew from 200 to **10,000+ subscribers** in under a year; on track to close 2024 at 12,000+ subs. - Built **11+ revenue streams**, including: - Monthly events ($2K/event) - Ads from local businesses and counties - Selling art prints (own and local artists’) - Crew Cards (coupon books) with projected $12K profit from next launch - Merchandise: shirts, pins, hats - Prepped launch of _Catskills Monopoly_, reducing unit cost via Alibaba Started a second newsletter (_1800flyfish_) and a newsletter creator community with 60+ members. ![](https://images.prismic.io/beehiiv/aCbsFCdWJ-7kSMwf_image12.avif?auto=format,compress) ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Plan ](https://app.beehiiv.com/signup?plan=max)