--- title: "How Intercom Reached 2M Impressions With beehiiv’s Ad Network" canonical: https://www.beehiiv.com/case-studies/intercom description: "Unlocking Startup Audience Growth Through Niche Newsletter Advertising" source: live-converter generated: 2026-05-14T23:55:37.346Z --- # How Intercom Reached 2M Impressions With beehiiv’s Ad Network # How Intercom Reached 2M Impressions With beehiiv’s Ad Network ## Unlocking Startup Audience Growth Through Niche Newsletter Advertising ![How Intercom Reached 2M Impressions With beehiiv’s Ad Network](https://images.prismic.io/beehiiv/aCxGAydWJ-7kSVZq_Untitleddesign-8-.png?auto=format,compress) Written by Moshe Zippel Published on 05 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fintercom&title=How%20Intercom%20Reached%202M%20Impressions%20With%20beehiiv%E2%80%99s%20Ad%20Network&summary=Unlocking%20Startup%20Audience%20Growth%20Through%20Niche%20Newsletter%20Advertising)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fintercom&text=How%20Intercom%20Reached%202M%20Impressions%20With%20beehiiv%E2%80%99s%20Ad%20Network)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fintercom)[](https://www.threads.net/intent/post?text=How%20Intercom%20Reached%202M%20Impressions%20With%20beehiiv%E2%80%99s%20Ad%20Network%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fintercom) ### Table of contents ### **Situation:** Intercom, the world’s leading AI-first customer service platform, launched a newsletter on beehiiv to better engage startups through targeted outreach. Led by John Roche, the team aimed to reach companies with 1–5 employees and under $1M in funding—Intercom’s core Ideal Customer Profile (ICP). ### **Challenge:** Traditional channels like Meta and Google Ads made it difficult to reach niche startup audiences at scale. Influencer marketing also proved cumbersome to manage. Intercom needed a channel with high trust, measurable performance, and minimal operational lift. ### **Solution:** Intercom leveraged the beehiiv Ad Network to run multiple campaigns across highly relevant newsletters like Confluence VC and Failory. The network allowed them to select publications with strong open and click-through rates, align creatives with audience pain points, and receive analytics to optimize performance. ### **Results:** - **2+ million ad impressions** - **7,000+ landing page visits** - **1–2.4% ad click-through rates (CTR)** - Targeting newsletters with 10K–50K subscribers and 35–50% open rates Roche noted, “The beehiiv Ad Network has given us an easy and scalable way to reach startup founders and key decision-makers.” The team now considers newsletters a growing pillar in their marketing mix thanks to strong ROI and streamlined execution. ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ## BUILT TO PERFORM FOR PUBLISHERS AND ADVERTISERS [ Advertise on the beehiiv Ad Network ](https://www.beehiiv.com/i-want-to/advertise)