--- title: "How Last Money In Monetized Over $500K ARR Leveraging a Newsletter" canonical: https://www.beehiiv.com/case-studies/last-money-in description: "How Alex Pattis and Zachary Ginsburg Turned Niche Venture Insights into a Scalable Newsletter Business on beehiiv" source: live-converter generated: 2026-05-17T20:51:34.531Z --- # How Last Money In Monetized Over $500K ARR Leveraging a Newsletter # How Last Money In Monetized Over $500K ARR Leveraging a Newsletter ## How Alex Pattis and Zachary Ginsburg Turned Niche Venture Insights into a Scalable Newsletter Business on beehiiv ![How Last Money In Monetized Over $500K ARR Leveraging a Newsletter](https://images.prismic.io/beehiiv/aDA_CSdWJ-7kSe7p_Untitleddesign-22-.png?auto=format,compress) Written by Kanishka Kumawat Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flast-money-in&title=How%20Last%20Money%20In%20Monetized%20Over%20%24500K%20ARR%20Leveraging%20a%20Newsletter&summary=How%20Alex%20Pattis%20and%20Zachary%20Ginsburg%20Turned%20Niche%20Venture%20Insights%20into%20a%20Scalable%20Newsletter%20Business%20on%20beehiiv)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flast-money-in&text=How%20Last%20Money%20In%20Monetized%20Over%20%24500K%20ARR%20Leveraging%20a%20Newsletter)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flast-money-in)[](https://www.threads.net/intent/post?text=How%20Last%20Money%20In%20Monetized%20Over%20%24500K%20ARR%20Leveraging%20a%20Newsletter%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flast-money-in) ### Table of contents ### **Situation:** Alex Pattis (GP at Riverside Ventures) and Zachary Ginsburg (founder of Calm Ventures) launched _Last Money In_ to demystify syndicates and private market investing. With deep venture capital experience and over $200M deployed across 800+ SPVs, they created a content platform to serve syndicate leads, LPs, and accredited investors. They later launched _Deal Sheet_, a paid newsletter delivering exclusive deal access. ### **Challenge:** The co-founders needed a platform that could: - Handle both free and premium newsletters - Support rapid subscriber growth - Monetize efficiently via both sponsorships and subscriptions They also needed to educate a niche audience about complex investment vehicles while maintaining high engagement. ### **Solution:** They chose **beehiiv** for its growth-focused toolkit and product-led design. Their growth strategy included: - Leveraging LinkedIn and LP networks for the first 1,000+ subscribers - Using **beehiiv Boosts** and hype posts to reach broader audiences - Tracking performance through beehiiv’s hourly/daily growth analytics Monetization was two-fold: - _Last Money In_ brought in six-figure sponsorships - _Deal Sheet_ hit **$500K ARR in just 7 months** through paid subscriptions with exclusive deal access at discounted carry ### **Results:** - Surpassed **40,000 subscribers** in 14 months; targeting 70–80K in 2025 - Achieved **$500,000+ in ARR** via _Deal Sheet_ subscriptions - Attracted six-figure sponsors organically from within their investor community ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)