--- title: "Streamlining Eight Publications, Boosting Engagement, And Simplifying Newsletter Ops At Scale" canonical: https://www.beehiiv.com/case-studies/los-angeles-magazine description: "How LA Magazine Saved $32,000 Per Year by Switching to beehiiv" source: live-converter generated: 2026-05-13T16:14:54.669Z --- # Streamlining Eight Publications, Boosting Engagement, And Simplifying Newsletter Ops At Scale # Streamlining Eight Publications, Boosting Engagement, And Simplifying Newsletter Ops At Scale ## How LA Magazine Saved $32,000 Per Year by Switching to beehiiv ![Streamlining Eight Publications, Boosting Engagement, And Simplifying Newsletter Ops At Scale](https://images.prismic.io/beehiiv/aCbtFCdWJ-7kSMxD_Untitleddesign-13-.png?auto=format,compress) Written by Kanishka Published on 12 May 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flos-angeles-magazine&title=Streamlining%20Eight%20Publications%2C%20Boosting%20Engagement%2C%20And%20Simplifying%20Newsletter%20Ops%20At%20Scale&summary=How%20LA%20Magazine%20Saved%20%2432%2C000%20Per%20Year%20by%20Switching%20to%20beehiiv)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flos-angeles-magazine&text=Streamlining%20Eight%20Publications%2C%20Boosting%20Engagement%2C%20And%20Simplifying%20Newsletter%20Ops%20At%20Scale)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flos-angeles-magazine)[](https://www.threads.net/intent/post?text=Streamlining%20Eight%20Publications%2C%20Boosting%20Engagement%2C%20And%20Simplifying%20Newsletter%20Ops%20At%20Scale%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Flos-angeles-magazine) ### Table of contents ### Situation Andrew Curry, VP of Digital Strategy at _Los Angeles Magazine (LAmag)_, oversees multiple print and digital newsletters under the LAmag brand and its regional extensions (_Pasadena_, _Orange Coast_, etc.). As a legacy media organization adapting to modern reader habits, Curry aimed to reduce costs, improve reliability, and boost engagement in an increasingly digital-first environment. ### Challenge LAmag was previously using HubSpot, a platform not designed for high-frequency editorial newsletters. Frequent bugs, saving errors, and limited newsletter-specific functionality created workflow friction and jeopardized campaign accuracy. With eight publications to manage and scale, Curry needed a more reliable, newsletter-first platform that could also justify a better ROI. ### Solution Curry migrated all eight newsletters—ranging from _The Daily Brief_ to _Pasadena Special Offers_—to beehiiv, citing ease of use, significant cost savings, and strong support. Key features used: - Polls, A/B testing, and 3D Analytics for engagement and performance optimization. - Segmentation and conditional content to personalize reader experiences. - Flexible ad tools and custom design support for monetization and aesthetic consistency. - Recommendations to cross-promote between publications and maximize growth. ### Results ![](https://images.prismic.io/beehiiv/aeZqycBOoF08xJYr_beehiiv-saved-per-year-.gif?auto=format,compress) - Saved $32,000 annually by eliminating HubSpot costs. - Increased click-through rates and improved newsletter deliverability. - Gained more accurate analytics for optimized send times, audience segmentation, and advertiser performance. - Strengthened monetization through direct sponsorships, customized ads, and embedded audience engagement. ![](https://images.prismic.io/beehiiv/aCbtXCdWJ-7kSMxL_image6.avif?auto=format,compress) ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)