--- title: "Scaling a B2B Media Business to Six Figures With beehiiv" canonical: https://www.beehiiv.com/case-studies/martech-record description: "Martech Record Scales to Six Figures Using beehiiv Newsletter Platform" source: live-converter generated: 2026-05-22T21:09:52.778Z --- # Scaling a B2B Media Business to Six Figures With beehiiv # Scaling a B2B Media Business to Six Figures With beehiiv ## How Martech Record Transformed B2B Content Strategy With beehiiv ![Scaling a B2B Media Business to Six Figures With beehiiv](https://images.prismic.io/beehiiv/aCWWwydWJ-7kSIzW_Untitleddesign-1-.png?auto=format,compress) Written by Kanishka Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmartech-record&title=Scaling%20a%20B2B%20Media%20Business%20to%20Six%20Figures%20With%20beehiiv&summary=How%20Martech%20Record%20Transformed%20B2B%20Content%20Strategy%20With%20beehiiv)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmartech-record&text=Scaling%20a%20B2B%20Media%20Business%20to%20Six%20Figures%20With%20beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmartech-record)[](https://www.threads.net/intent/post?text=Scaling%20a%20B2B%20Media%20Business%20to%20Six%20Figures%20With%20beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmartech-record) ### Table of contents ### **Situation** Martech Record, led by publisher Michael McNerney, delivers niche content on affiliate marketing, influencer strategy, and retail media to a B2B audience. After years of using platforms like Wix and Mailchimp, the team sought a more flexible, design-friendly solution to support growth, simplify operations, and collaborate across channels. ### **Challenge** Previous platforms lacked flexibility, limiting publishing speed, creative freedom, and integration with other tools. Their newsletter operations needed to support premium pricing, partnership opportunities, and multi-platform distribution, without adding technical complexity. They also needed a system that could support B2B buying cycles, which often take months to convert. ### **Solution** In Q3 2024, Martech Record migrated to **beehiiv**. The platform enabled effortless multi-channel publishing, streamlined web and email integration, and opened up cross-promotion with other newsletters. Its ease of use reduced onboarding time and allowed the team to focus on content and monetization strategy. McNerney doubled newsletter pricing, confident in its premium value, and quickly sold out for the year. ### **Results** The newsletter became a central driver of Martech Record’s B2B audience lifecycle - Newsletter revenue projected to hit **$100,000+** annually - Reached **10,000 subscribers** and a **5,000-member Slack community** - Enabled **bi-weekly email distribution** with minimal tech overhead - **Cross-promotions and multi-channel** content delivery increased reach ## Related Case Studies ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made for Out of Your League [ Read Case Study → ](/case-studies/out-of-your-league) ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)