--- title: "Why Morning Brew Is Doubling Down on the beehiiv Ad Network" canonical: https://www.beehiiv.com/case-studies/morning-brew description: "How the beehiiv Ad Network drove efficient subscriber growth for Morning Brew—and meaningful revenue for newsletters" source: live-converter generated: 2026-05-27T09:21:53.973Z --- # Why Morning Brew Is Doubling Down on the beehiiv Ad Network # Why Morning Brew Is Doubling Down on the beehiiv Ad Network ## How the beehiiv Ad Network drove efficient subscriber growth for Morning Brew and meaningful revenue for newsletters ![Why Morning Brew Is Doubling Down on the beehiiv Ad Network](https://images.prismic.io/beehiiv/aXcO6QIvOtkhB7D-_Untitleddesign-22-.png?auto=format,compress) Written by Kanishka Kumawat Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmorning-brew&title=Why%20Morning%20Brew%20Is%20Doubling%20Down%20on%20the%20beehiiv%20Ad%20Network&summary=How%20the%20beehiiv%20Ad%20Network%20drove%20efficient%20subscriber%20growth%20for%20Morning%20Brew%20and%20meaningful%20revenue%20for%20newsletters)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmorning-brew&text=Why%20Morning%20Brew%20Is%20Doubling%20Down%20on%20the%20beehiiv%20Ad%20Network)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmorning-brew)[](https://www.threads.net/intent/post?text=Why%20Morning%20Brew%20Is%20Doubling%20Down%20on%20the%20beehiiv%20Ad%20Network%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmorning-brew) ### Table of contents ### Overview - Advertiser: Morning Brew - Platform: beehiiv Ad Network - Campaign date: November 2022 - Primary goal: Subscriber growth + brand awareness - Outcome: Target CPAs hit, strong CTRs, campaign renewed ## The Opportunity Morning Brew is a newsletter-first media company built on scale, performance, and efficiency. To continue expanding its readership, the team needed a channel that could: - Reach high-intent newsletter readers - Scale across multiple trusted publications - Deliver measurable subscriber acquisition, not just impressions That led them to the beehiiv Ad Network. ## Why the beehiiv Ad Network The beehiiv Ad Network was built to solve two problems at once: ### For advertisers - Access to thousands of high-quality newsletters - 125M+ monthly impressions and ~10M unique readers - First-party data in a format that converts - Easy testing across audiences, creatives, and verticals ### For newsletters - Turnkey monetization without ad sales overhead - No selling, scheduling, invoicing, or reporting - Revenue without sacrificing editorial focus ## Campaign Details Goal: Drive new Morning Brew subscribers Target audience: Readers 25+ interested in business, finance, tech, education, science, and history Target impressions: 250,000 Campaign length: 1 month (Nov 1–30) ## Campaign Performance During the campaign: - Ads ran across 17 unique newsletters - Delivered 250K+ impressions - Reached nearly two dozen distinct audiences - Achieved CTRs exceeding 1.25% on optimized sends - Delivered CPCs under $3.50 - Met Morning Brew’s target CPA The campaign also unlocked a key advantage: continuous optimization. As data came in, beehiiv was able to refine audience selection and creative, improving performance throughout the flight. Result: Morning Brew renewed for another campaign in January 2023. ## Impact on Newsletter Publishers While Morning Brew gained subscribers, participating newsletters generated meaningful revenue, regardless of size. ### The Street Sheet A weekly business and finance newsletter using the Ad Network to supplement existing sponsorships. “Pretty incredible to see. Honored to be along for the ride.” — Brooks Dyroff, Founder ### Morning Huddle A smaller fantasy football newsletter that earned hundreds of dollars from a single sponsored send. “It feels like having a full-time ad agency helping us monetize.” — Jacob Robinson, Founder ### Wall St. Rank A brand-new beehiiv publisher that secured two sponsorships within their first week. “beehiiv is a game changer for creators and small businesses.” — Amrit Rupa, Founder ## Key Takeaways - Newsletter ads outperform when placed in trusted editorial environments - The Ad Network enables true performance marketing, not just awareness - Small and large newsletters alike can monetize immediately - Advertisers benefit from scale _and_ specificity - Optimization improves results over time, especially for repeat advertisers ## Summary Morning Brew used the beehiiv Ad Network to efficiently reach engaged newsletter audiences, hit target acquisition costs, and drive real subscriber growth—leading to a campaign renewal. At the same time, newsletters across the beehiiv ecosystem generated incremental revenue without taking on ad sales complexity. Whether you’re: - an advertiser looking to acquire high-quality subscribers, or - a newsletter looking to monetize without distraction the beehiiv Ad Network is built to scale both sides of the market. ## Related Case Studies ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made [ Read Case Study → ](/case-studies/out-of-your-league) ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Growth & Publishing Tool You Need [ Advertise on the beehiiv Ad Network ](https://www.beehiiv.com/i-want-to/advertise)