--- title: "How MyGolfSpy Reached 200,000 Subscribers After Switching to beehiiv" canonical: https://www.beehiiv.com/case-studies/my-golf-spy description: "How a “Consumer Reports for golf” used lower costs, better onboarding, and engagement tools to grow and monetize" source: live-converter generated: 2026-05-15T20:39:16.179Z --- # How MyGolfSpy Reached 200,000 Subscribers After Switching to beehiiv # How MyGolfSpy Reached 200,000 Subscribers After Switching to beehiiv ## How a “Consumer Reports for golf” used lower costs, better onboarding, and engagement tools to grow and monetize ![How MyGolfSpy Reached 200,000 Subscribers After Switching to beehiiv](https://images.prismic.io/beehiiv/aXcNMQIvOtkhB7Dh_Untitleddesign-16-.png?auto=format,compress) Written by Kanishka Kumawat Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmy-golf-spy&title=How%20MyGolfSpy%20Reached%20200%2C000%20Subscribers%20After%20Switching%20to%20beehiiv&summary=How%20a%20%E2%80%9CConsumer%20Reports%20for%20golf%E2%80%9D%20used%20lower%20costs%2C%20better%20onboarding%2C%20and%20engagement%20tools%20to%20grow%20and%20monetize)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmy-golf-spy&text=How%20MyGolfSpy%20Reached%20200%2C000%20Subscribers%20After%20Switching%20to%20beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmy-golf-spy)[](https://www.threads.net/intent/post?text=How%20MyGolfSpy%20Reached%20200%2C000%20Subscribers%20After%20Switching%20to%20beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fmy-golf-spy) ### Table of contents ### Situation: MyGolfSpy was built to solve a trust problem in golf media. Founder Adam Beach believed most golf coverage was shaped by advertisers, leaving consumers without unbiased guidance on what to buy. So he built MyGolfSpy as a consumer-first testing and review brand: “Anything golfers buy, we test.” The business scaled into a major golf destination, with a daily newsletter that delivers equipment test results, investigations, and industry updates to help golfers make smarter decisions. ### Challenge: As the newsletter grew, MyGolfSpy’s email provider became a constraint. - Costs rose as send volume increased, making growth expensive - The pricing model discouraged frequent, consistent publishing - The tool limited their ability to modernize onboarding and engagement - They wanted more direct control as search and social traffic became less predictable Beach described the previous setup as expensive and restrictive, creating a situation where the newsletter couldn’t scale as fast as the business demanded. ### Solution: MyGolfSpy migrated to beehiiv to reduce cost, modernize newsletter engagement, and support long-term growth. What beehiiv enabled for the team: - Lower cost at scale: Beach reported major savings versus the prior provider, freeing budget for growth and experimentation. - Migration support for a large list: They used a guided process and were able to transition without disrupting operations. - More engaging newsletters: Polls and surveys helped turn the newsletter from one-way broadcasting into two-way communication. - Better use of audience data: Feedback collected at scale could be repurposed into content and used to improve the product. - Future personalization: Segmentation allows MyGolfSpy to tailor emails to specific golfer preferences (e.g., handedness, brand interests, pricing). - Expanded monetization paths: Ad inventory and newsletter-native ad placements became easier to activate and scale. ### Results: After switching to beehiiv, MyGolfSpy saw early gains in both growth and revenue: - The newsletter added tens of thousands of subscribers post-migration - Newsletter revenue increased alongside list growth - Reader experience improved through better formatting, engagement features, and more relevant delivery - The business reduced email platform costs dramatically, turning email from a cost center into a growth engine The key shift: MyGolfSpy could now scale email without being penalized for publishing more often. ### Takeaway MyGolfSpy is a strong example of what happens when a large publisher treats email as a strategic asset, not just a distribution channel. By switching to beehiiv, they reduced cost friction, improved engagement through surveys and polls, and laid the groundwork for segmentation-driven personalization and scalable monetization. Start using beehiiv if you want to grow an owned audience, modernize engagement, and monetize a newsletter without legacy platform constraints. ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)