--- title: "From pivoting Product Monk to launching a SaaS product" canonical: https://www.beehiiv.com/case-studies/product-monk description: "How Angad Singi Reinvented His Newsletter and Made $80,000" source: live-converter generated: 2026-05-21T06:43:39.148Z --- # From pivoting Product Monk to launching a SaaS product # From pivoting Product Monk to launching a SaaS product ## How Angad Singi Reinvented His Newsletter and Made $80,000 ![From pivoting Product Monk to launching a SaaS product](https://images.prismic.io/beehiiv/aCbq3ydWJ-7kSMwA_Untitleddesign-11-.png?auto=format,compress) Written by Kanishka Published on 26 Mar 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fproduct-monk&title=From%20pivoting%20Product%20Monk%20to%20launching%20a%20SaaS%20product&summary=How%20Angad%20Singi%20Reinvented%20His%20Newsletter%20and%20Made%20%2480%2C000)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fproduct-monk&text=From%20pivoting%20Product%20Monk%20to%20launching%20a%20SaaS%20product)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fproduct-monk)[](https://www.threads.net/intent/post?text=From%20pivoting%20Product%20Monk%20to%20launching%20a%20SaaS%20product%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fproduct-monk) ### Table of contents ### **Situation** Angad Singi, co-founder of Moonshot Media, started _Product Monk_ to share product management insights and land job opportunities while working as a Senior PM. Despite limited early traction, he used the experience as a learning platform. After realizing a stronger fit with marketing-focused content, he launched a second newsletter, _Marketing Monk_, which quickly gained momentum. ### **Challenge** _Product Monk_ struggled with content quality and direction early on. Monetization was unclear, and growth plateaued. Despite hitting 32,000 subscribers, the newsletter lacked a sustainable revenue model, prompting Angad to reassess his approach and eventually list it for acquisition. ### **Solution** Angad switched to **beehiiv**, attracted by its built-in monetization tools, rapid feature development, and responsive support. He leveraged: - **Ad Network & Boosts**: Core revenue streams, especially for _Marketing Monk_, which became self-sustaining through ads. - **Same-owner recommendation feature**: Seamlessly transitioned readers between _Product Monk_ and _Marketing Monk_. - **Automations & Segmentation**: Managed 8+ active workflows and 10–15 segments daily for targeted delivery. - **Subscriber analytics**: Provided actionable insights for scaling content and monetization. ### **Results** - Earned **$80,000** through his two newsletters. - Sold _Product Monk_ (32K subs) via Acquire.com within 20 days of listing. - Scaled _Marketing Monk_ to **50,000 subscribers** with strong monetization. - Built a **waitlist of 3,000+ users** for a new SaaS product, leveraging his newsletter for distribution. ## Related Case Studies ![How TechCrunch Streamlined Editorial Workflows with beehiiv](https://images.prismic.io/beehiiv/aPdWMrpReVYa3gfP_Untitleddesign-29-.png?auto=format,compress) ### How TechCrunch Streamlined Editorial Workflows with beehiiv The Growth Playbook Powering TechCrunch’s Media Engine [ Read Case Study → ](/case-studies/techcrunch) ![How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack](https://images.prismic.io/beehiiv/agwKIqYofJOwHWi7_Untitleddesign-37-.png?auto=format,compress) ### How a Queer Sports Newsletter Doubled Its Revenue After Leaving Substack Why leaving Substack was the best business decision Frankie de la Cretaz ever made for Out of Your League [ Read Case Study → ](/case-studies/out-of-your-league) ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ## Ready to Start Your Newsletter Success Story? [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)