--- title: "10,000+" canonical: https://www.beehiiv.com/case-studies/pure-procurement description: "Learn the Secrets Behind Building a Niche Audience in 2025" source: live-converter generated: 2026-05-15T07:20:25.362Z --- # 10,000+ # Why Joël Collin-Demers Switched From Substack to beehiiv ## Partnering with beehiiv helped System Sunday Save Thousands of Hours ![Why Joël Collin-Demers Switched From Substack to beehiiv](https://images.prismic.io/beehiiv/aCWdRydWJ-7kSI5Y_Untitleddesign-6-.png?auto=format,compress) Written by Kanishka Published on 12 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement&title=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv&summary=Partnering%20with%20beehiiv%20helped%20System%20Sunday%20Save%20Thousands%20of%20Hours)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement&text=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement)[](https://www.threads.net/intent/post?text=Why%20Jo%C3%ABl%20Collin-Demers%20Switched%20From%20Substack%20to%20beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fpure-procurement) ### Table of contents ### **Situation** Joël Collin-Demers, a solo consultant and procurement tech expert, launched _The Pure Procurement_ newsletter to democratize hard-to-access industry knowledge. His goal: help procurement leaders leverage technology more effectively. Starting with blog posts and LinkedIn content, the newsletter became a trusted resource for over **10,000 niche subscribers**. ### **Challenge** As the newsletter grew, Substack’s limitations became clear. Joël needed: - Better analytics - Integrated website and email tools - Customization for monetization and branding - A platform that aligned with his one-man, content-first workflow and niche business goals ### **Solution** Joël migrated to **beehiiv**, attracted by: - Powerful **no-code website builder** - Weekly product updates aligned with creator needs - Automated tools for **polls, lead magnets, and newsletters** - Tools for experimentation, monetization (ads, boosts, paid subs), and **long-form partnerships** ### **Results** - Built a **10,000+ engaged, high-quality audience** - Monetized via brand partnerships, not just ads - Unified his **ecosystem of content, events, and consulting** - Saved time, increased content ROI, and strengthened audience trust - Created custom sponsorship packages combining ads, webinars, deep dives, and more ![](https://images.prismic.io/beehiiv/aCWdjydWJ-7kSI54_unnamed-1-.png?auto=format,compress) ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)