--- title: "Stack Influence Achieves 1006% ROAS With Newsletter Ads" canonical: https://www.beehiiv.com/case-studies/stack-influence description: "How beehiiv’s Ad Network Became the Secret Weapon in a $100K/Month Marketing Playbook" source: live-converter generated: 2026-05-11T23:29:49.332Z --- # Stack Influence Achieves 1006% ROAS With Newsletter Ads # Stack Influence Achieves 1006% ROAS With Newsletter Ads ## How beehiiv’s Ad Network Became the Secret Weapon in a $100K/Month Marketing Playbook ![Stack Influence Achieves 1006% ROAS With Newsletter Ads](https://images.prismic.io/beehiiv/aCxCEydWJ-7kSVVb_Untitleddesign-2-.png?auto=format,compress) Written by Moshe Zippel Published on 04 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fstack-influence&title=Stack%20Influence%20Achieves%201006%25%20ROAS%20With%20Newsletter%20Ads&summary=How%20beehiiv%E2%80%99s%20Ad%20Network%20Became%20the%20Secret%20Weapon%20in%20a%20%24100K%2FMonth%20Marketing%20Playbook)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fstack-influence&text=Stack%20Influence%20Achieves%201006%25%20ROAS%20With%20Newsletter%20Ads)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fstack-influence)[](https://www.threads.net/intent/post?text=Stack%20Influence%20Achieves%201006%25%20ROAS%20With%20Newsletter%20Ads%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fstack-influence) ### Table of contents ### **Situation:** Stack Influence is a platform that helps brands collaborate with over 11 million micro-influencers by paying them in products instead of cash. Led by CMO William Gasner, the team needed a reliable way to reach high-intent B2B and B2C leads and drive awareness for its innovative offering. ### **Challenge:** Despite a strong overall marketing mix, Stack Influence faced difficulties scaling newsletter advertising. The main issues were identifying high-performing newsletters for specific ICPs, inconsistent open rates, trust in quality, and the manual nature of sponsorship placements. ### **Solution:** Stack Influence adopted beehiiv’s Ad Network to scale newsletter ads with precision and ease. The platform offered a centralized marketplace, allowed precise targeting by ICP, ensured high content quality, and replaced outdated “Pay Per Send” models with a “Pay Per Click” approach—making ad performance transparent and ROI-driven. ### **Results:** - 13x increase in newsletter campaigns (from 4/month to 50+) - 1006% return on ad spend (ROAS) - 21% increase in traffic and leads - 24% drop in customer acquisition cost (CAC) As CMO William Gasner put it: “beehiiv has taken the guesswork out of newsletter advertising and turned it into a science.” ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ## BUILT TO PERFORM FOR PUBLISHERS AND ADVERTISERS [ Advertise on the beehiiv Ad Network ](https://www.beehiiv.com/i-want-to/advertise)