--- title: "How Sunday Money Reached 25,000 Subscribers With beehiiv" canonical: https://www.beehiiv.com/case-studies/sunday-money description: "How Christian Collard combined Boosts, collaborations, and ads to grow a finance newsletter" source: live-converter generated: 2026-05-19T05:54:54.595Z --- # How Sunday Money Reached 25,000 Subscribers With beehiiv # How Sunday Money Reached 25,000 Subscribers With beehiiv ## How Christian Collard combined Boosts, collaborations, and ads to grow a finance newsletter ![How Sunday Money Reached 25,000 Subscribers With beehiiv](https://images.prismic.io/beehiiv/aXcLwQIvOtkhB7C7_Untitleddesign-11-.png?auto=format,compress) Written by Kanishka Kumawat Published on 07 Apr 2025 [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fsunday-money&title=How%20Sunday%20Money%20Reached%2025%2C000%20Subscribers%20With%20beehiiv&summary=How%20Christian%20Collard%20combined%20Boosts%2C%20collaborations%2C%20and%20ads%20to%20grow%20a%20finance%20newsletter)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fsunday-money&text=How%20Sunday%20Money%20Reached%2025%2C000%20Subscribers%20With%20beehiiv)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fsunday-money)[](https://www.threads.net/intent/post?text=How%20Sunday%20Money%20Reached%2025%2C000%20Subscribers%20With%20beehiiv%20https%3A%2F%2Fwww.beehiiv.com%2Fcase-studies%2Fsunday-money) ### Table of contents ### **Situation:** Christian Collard has been building newsletters for years. After running and selling multiple publications, he returned in January 2024 with a new idea: Sunday Money, a personal finance newsletter built around a simple promise and a consistent format. Each issue is designed to be quick to read and easy to trust, with a curated set of links and bite-size takeaways on making more money, investing, and entrepreneurship. Collard runs it alongside a full-time marketing role, so the system needed to be efficient from day one. ### **Challenge:** Even experienced operators hit the same early constraints. - The first subscribers are slow because you do not yet have leverage for collaborations. - Growth accelerates only after you can prove engagement and consistency. - Monetization can become a distraction if it requires outreach, negotiations, and approvals. - Most platforms make you piece together website, publishing, analytics, and ads across multiple tools. Collard needed a platform that supported fast setup, repeatable growth, and low-lift monetization. ### **Solution:** Collard built Sunday Money on beehiiv and used a staged growth strategy. 1. **Get the first 1,000 subscribers with Boosts and personal outreach** He started by reaching out to friends, family, and his existing network. To break through the “no leverage” phase, he leaned on beehiiv Boosts to drive early subscriber acquisition. 2. **Use partnerships once leverage exists** After crossing the early subscriber threshold, he began consistent link swaps and collaborations in nearly every issue. As the list grew, he expanded into larger partnerships and co-marketing campaigns with bigger brands and publications. 3. **Monetize without ad ops** Collard used beehiiv’s Ad Network to monetize the newsletter while keeping it free. Instead of doing advertiser outreach and managing approvals manually, he relied on the built-in workflow so he could stay focused on content. 4. **Operate as a side project with minimal overhead** He used beehiiv’s all-in-one setup for publishing, landing pages, archives, scheduling, and analytics. That reduced the time and tooling complexity that usually stops side projects from becoming real businesses. ### **Results:** Sunday Money scaled to **25,000 subscribers** within the first year, with growth driven by: - Boosts for early traction - Ongoing collaborations and link swaps - Larger strategic partnerships once the newsletter had leverage - A consistent publishing format that readers could recognize and return to On the business side, Collard used advertising through beehiiv to turn the newsletter into a new income stream while keeping the core product free. He also highlighted the time saved by having publishing, website, and monetization tools in one place. **Start using beehiiv** if you want growth tools, monetization options, and newsletter infrastructure that lets you publish consistently and scale without building a complicated stack. ## Related Case Studies ![How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network](https://images.prismic.io/beehiiv/Z_VpXHdAxsiBwdKG_adquick.png?auto=format,compress) ### How AdQuick Scaled Industry Sponsorships with beehiiv's Ad Network Solving scale and visibility challenges in B2B marketing [ Read Case Study → ](/case-studies/adquick) ![How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads](https://images.prismic.io/beehiiv/abfLOrbci2UF6CEY_Untitleddesign-34-.png?auto=format,compress) ### How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads Scaling newsletter advertising to 8.3M readers while achieving 809 conversions with beehiiv [ Read Case Study → ](/case-studies/particle-for-men) ![The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine](https://images.prismic.io/beehiiv/afL59cBOoF08xfCT_Untitleddesign-36-.png?auto=format,compress) ### The Founder Who Turned His 400k+ Newsletter Into a Negative CAC Machine How Open Source CEO pioneered model where newsletter ad revenue offsets customer acquisition costs with beehiiv. [ Read Case Study → ](/case-studies/open-source-ceo) ![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/boosts-promo-2x/rockets.svg) ## The Only Writing & Publishing Tool You Need [ Start Your Free Trial ](https://app.beehiiv.com/signup?plan=max)