---
title: "How To Build a Million-Subscriber Community With The Pour Over"
canonical: https://www.beehiiv.com/case-studies/the-pourover
description: "The faith-based newsletter delivering calm, curated news to Christians—now powered by beehiiv"
source: live-converter
generated: 2026-05-20T14:41:39.610Z
---

# How To Build a Million-Subscriber Community With The Pour Over

# How To Build a Million-Subscriber Community With The Pour Over

## The faith-based newsletter delivering calm, curated news to Christians—now powered by beehiiv

![How To Build a Million-Subscriber Community With The Pour Over](https://images.prismic.io/beehiiv/aDBBXCdWJ-7kSe9K_Untitleddesign-26-.png?auto=format,compress)

Written by

Kanishka Kumawat

Published on

07 Apr 2025

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### Table of contents

### **Situation:**

Jason Woodruff launched The Pour Over in 2018 to address the lack of politically neutral news for Christians. What began as informal summaries for friends turned into a full-fledged newsletter blending world news with Biblical perspective. The goal: help readers stay informed without anxiety and stay grounded in faith.

### **Challenge:**

By early 2024, The Pour Over had nearly 600K subscribers but struggled with deliverability, platform scalability, and intuitive analytics. They needed an ESP that could support continued growth and deliver a clean, personalized reader experience.

### **Solution:**

They migrated to **beehiiv** in April 2024. Key benefits included:

-   Simplified analytics dashboard for growth tracking
-   Subscriber quality scoring and lifetime value insights
-   Streamlined interface for operational clarity
-   Fast, attentive support from the beehiiv team

### **Results:**

-   930K newsletter subscribers and 133K podcast listeners as of December 2024
-   Projected to reach 1.7M total subscribers by year-end
-   Revenue from native ads, podcast sponsorships, and a “choose to pay” support model
-   Launched educational tools like a “News Health Checkup” and political content series

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