Mailchimp vs. beehiiv
beehiiv is the dynamic and modern alternative to Mailchimp, focused on newsletter growth and monetization.
E-Commerce Tools vs. Newsletter Growth & Monetization
Mailchimp was built for e-commerce, with support for cart abandonment workflows, sales campaigns, and promotional blasts.
beehiiv was built in 2021 by the team that scaled Morning Brew to millions of subscribers. Our foundation is publishing: audience growth, content distribution, and revenue generation. This isn't a superficial difference. It shapes every product decision we make.
but don't just take our word
Here's The Dink's story
Tom
@thedink
On beehiiv we immediately upgraded the aesthetic of our newsletter, launched a referral program, and starting driving meaningful engagement via 1-click audience polls.
Mailchimp is good for
- One-off email blasts
- Promotional or e-commerce emails
- Small businesses offering online or in-person services
beehiiv is best for
- Content-focused newsletters and publications
- All-in-one solution for website, email, data analytics, and growth tools
- Ownership of your audience and custom aesthetic
- Affordable flat-rate pricing that favors growing creators and companies
- Enterprise-level solutions made simple and accessible to everyone
Tom
@pickleball
We launched The Dink on Mailchimp in 2020, and quickly realized it wasn't a long-term solution for us. It was overcomplicated and we ended up needing to use a ton of external tools to accomplish relatively simple things.
compare features
With beehiiv you'll have the same suite of tools used by the world's largest newsletters.
| Feature |  beehiiv | Mailchimp | ||
| Monthly Pricing | ||||
| Monthly email sends | Monthly email sends, beehiiv, Unlimited | Monthly email sends, Mailchimp, Limited by plan | ||
| Free plan up to 2,500 subscribers | Free plan up to 2,500 subscribers, beehiiv, Yes | Free plan up to 2,500 subscribers, Mailchimp, No | ||
| Up to 10,000 subscribers | Up to 10,000 subscribers, beehiiv, $109 | Up to 10,000 subscribers, Mailchimp, $350 | ||
| Up to 100,000 subscribers | Up to 100,000 subscribers, beehiiv, $329 | Up to 100,000 subscribers, Mailchimp, $800 | ||
| Paid Subscriptions | Paid Subscriptions, beehiiv, 0% | Paid Subscriptions, Mailchimp, 0% | ||
| Content Management Features | ||||
| Team members | Team members, beehiiv, Yes | Team members, Mailchimp, Yes | ||
| Email sends | Email sends, beehiiv, Yes | Email sends, Mailchimp, Yes | ||
| Web posts | Web posts, beehiiv, Yes | Web posts, Mailchimp, No | ||
| Publications | Publications, beehiiv, Yes | Publications, Mailchimp, No | ||
| Subscribers | Subscribers, beehiiv, Yes | Subscribers, Mailchimp, Yes | ||
| Website Features | ||||
| Web hosting | Web hosting, beehiiv, Yes | Web hosting, Mailchimp, Yes | ||
| Subscribe forms | Subscribe forms, beehiiv, Yes | Subscribe forms, Mailchimp, Yes | ||
| Advanced email capture | Advanced email capture, beehiiv, Yes | Advanced email capture, Mailchimp, Yes | ||
| Custom domain | Custom domain, beehiiv, Yes | Custom domain, Mailchimp, Yes | ||
| Survey forms | Survey forms, beehiiv, Yes | Survey forms, Mailchimp, Yes | ||
| Advanced web builder | Advanced web builder, beehiiv, Yes | Advanced web builder, Mailchimp, No | ||
| Podcast sites | Podcast sites, beehiiv, Yes | Podcast sites, Mailchimp, No | ||
| Link in bio | Link in bio, beehiiv, Yes | Link in bio, Mailchimp, No | ||
| Ai website builder | Ai website builder, beehiiv, Yes | Ai website builder, Mailchimp, No | ||
| Website analytics | Website analytics, beehiiv, Yes | Website analytics, Mailchimp, Yes | ||
| Newsletter Features | ||||
| Custom builder | Custom builder, beehiiv, Yes | Custom builder, Mailchimp, No | ||
| Optimized deliverability | Optimized deliverability, beehiiv, Yes | Optimized deliverability, Mailchimp, Yes | ||
| Custom fields | Custom fields, beehiiv, Yes | Custom fields, Mailchimp, Yes | ||
| Custom HTML | Custom HTML, beehiiv, Yes | Custom HTML, Mailchimp, Yes | ||
| Audience polls | Audience polls, beehiiv, Yes | Audience polls, Mailchimp, Yes | ||
| A/B Testing | A/B Testing, beehiiv, Yes | A/B Testing, Mailchimp, Yes | ||
| Content creation AI | Content creation AI, beehiiv, Yes | Content creation AI, Mailchimp, Yes | ||
| Custom mobile apps | Custom mobile apps, beehiiv, Yes | Custom mobile apps, Mailchimp, No | ||
| Podcasts | Podcasts, beehiiv, Yes | Podcasts, Mailchimp, No | ||
| Collaborative editing | Collaborative editing, beehiiv, Yes | Collaborative editing, Mailchimp, No | ||
| Inline comments | Inline comments, beehiiv, Yes | Inline comments, Mailchimp, No | ||
| Dynamic content | Dynamic content, beehiiv, Yes | Dynamic content, Mailchimp, Yes | ||
| Growth | ||||
| Recommendation network | Recommendation network, beehiiv, Yes | Recommendation network, Mailchimp, No | ||
| Magic links | Magic links, beehiiv, Yes | Magic links, Mailchimp, No | ||
| Referral program | Referral program, beehiiv, Yes | Referral program, Mailchimp, No | ||
| Monetization | ||||
| Integrated Ad network | Integrated Ad network, beehiiv, Yes | Integrated Ad network, Mailchimp, No | ||
| Paid Subscriptions | Paid Subscriptions, beehiiv, Yes | Paid Subscriptions, Mailchimp, No | ||
| Paid recommendations | Paid recommendations, beehiiv, Yes | Paid recommendations, Mailchimp, No | ||
| Direct sponsorships | Direct sponsorships, beehiiv, Yes | Direct sponsorships, Mailchimp, No | ||
| Digital products | Digital products, beehiiv, Yes | Digital products, Mailchimp, No | ||
| Analytics | ||||
| Campaign analytics | Campaign analytics, beehiiv, Yes | Campaign analytics, Mailchimp, Yes | ||
| Subscriber metrics | Subscriber metrics, beehiiv, Yes | Subscriber metrics, Mailchimp, Yes | ||
| Advanced segmentation | Advanced segmentation, beehiiv, Yes | Advanced segmentation, Mailchimp, Yes | ||
| Advanced analytics | Advanced analytics, beehiiv, Yes | Advanced analytics, Mailchimp, Yes | ||
| Integrations | ||||
| Giphy | Giphy, beehiiv, Yes | Giphy, Mailchimp, Yes | ||
| Unsplash | Unsplash, beehiiv, Yes | Unsplash, Mailchimp, Yes | ||
| API access | API access, beehiiv, Yes | API access, Mailchimp, Yes | ||
| App marketplace | App marketplace, beehiiv, Yes | App marketplace, Mailchimp, Yes | ||
| Security | ||||
| 2FA | 2FA, beehiiv, Yes | 2FA, Mailchimp, Yes | ||
| SSO | SSO, beehiiv, Yes | SSO, Mailchimp, Yes | ||
| Support | ||||
| Normal support | Normal support, beehiiv, Yes | Normal support, Mailchimp, Yes | ||
| Priority support | Priority support, beehiiv, Yes | Priority support, Mailchimp, Yes | ||
| Account manager | Account manager, beehiiv, Yes | Account manager, Mailchimp, Yes | ||
Common Questions About Platform Migration
Will I lose subscribers migrating from Mailchimp to beehiiv?
No. Your list can be transferred completely via CSV import or the API. We've migrated 500,000+ subscriber lists without losing a single record.
What happens to my Mailchimp automations when I switch to beehiiv?
Automations need rebuilding, but most teams find our automation builder faster and more intuitive. Our support team can help map your existing workflows.
How long does custom domain transfer take when moving to beehiiv?
DNS propagation typically completes in 24-48 hours. We provide step-by-step instructions for your registrar.
How long does migration take for large Mailchimp lists?
Technical migration takes less than a day. Full operational transition, including training, typically takes 1-2 weeks.
Can I run Mailchimp and beehiiv simultaneously during migration?
Yes. Run both platforms in parallel during transition. Switch over during a natural break in your publishing schedule.
What training does beehiiv provide for Mailchimp users?
All plans include documentation and email support. Max and Enterprise plans add dedicated onboarding and account management, respectively.
What's the rollback process if I need to return to Mailchimp?
Your original platform stays active until you're confident. Your data is always exportable.
beehiiv is built for
Media Companies & Publishers
Scale your publication with enterprise-grade infrastructure. Manage multiple newsletters, segment audiences at scale, and generate revenue through integrated ad networks and paid subscriptions. All from a single platform and without writing a single line of code.
B2B Organizations
Turn your newsletter into a lead generation engine. Build authority in your industry, nurture prospects with valuable content, and track engagement with analytics designed around business outcomes, not vanity metrics.
Marketing Teams
Own your audience instead of renting it. Reduce dependency on algorithm-driven platforms by building a direct communication channel. Predictable flat-rate pricing means your costs don't spike as your list grows.
Enterprise Communications
Streamline internal and external communications with a platform that handles scale. Team collaboration features, advanced permissions, and dedicated support ensure your newsletter program operates at the level your organization demands.
Still Have Questions?
How does Mailchimp pricing compare to beehiiv at scale?
Mailchimp's pricing is contact-based with email send limits. At 5,000 contacts, Mailchimp Standard starts around $110/month with 100,000 monthly emails. At 50,000 contacts, pricing exceeds $600/month. beehiiv offers transparent pricing: free for up to 2,500 subscribers, with paid plans starting at $43 per month and unlimited sends on every plan.
Does beehiiv offer a free plan like Mailchimp?
Yes, and more generous. Free up to 2,500 subscribers with unlimited sends. No credit card required. Mailchimp's free plan limits you to 250 contacts and just 500 monthly emails.
How does beehiiv's email deliverability compare to Mailchimp?
Both platforms have industry-leading deliverability. beehiiv also offers automated custom domain warm-up and proactive monitoring.
Does beehiiv work for teams like Mailchimp?
Yes. All plans support multiple team members with role-based permissions (Admin, Member, Contributor). Collaborative editing, multiple publications, and advanced team management.
Can I use my own custom domain on beehiiv?
Yes. Custom domains are supported on all plans for sending and hosting.
How do I get started with beehiiv after moving over from Mailchimp?
Sign up for free, import subscribers, and send your first newsletter in minutes.
estimated migration time: 10 minutes
Download our free migration guide below
Upload subscribers
Download a csv of your existing email list and upload it directly to beehiiv.
Estimated time: 2 minutes.
Import existing content
Drop your current URL into our content import tool and we'll do the rest.
Estimated time: 5 minutes.
Transfer premium subscriptions
Your readers won't be notified of the switch—their payment method, billing cycle, and other settings will all remain unchanged...and now you'll keep 100% of your revenue.
Estimated time: 3 minutes.
Case Studies
“Since adopting beehiiv, we’ve continued to strengthen the connection between newsletters and our membership funnel. Better targeting and more relevant messaging have made our revenue efforts more efficient.”
“If we move the needle even an inch, that matters.”
4x subscriber growth in ~6 months on beehiiv
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