---
title: "What is beehiiv's click through rate (CTR)?"
canonical: https://www.beehiiv.com/newsletter-glossary/click-through-rate
description: "The CTR, or click through rate, is the percentage of recipients who clicked on one or more links in an email or newsletter. It uses the total number of emails opened and provides a general overview of engagement by indicating the overall percentage of recipients who clicked on a link."
source: live-converter
generated: 2026-07-12T14:37:36.786Z
---

# What is beehiiv's click through rate (CTR)?

-   [Newsletter Glossary](/newsletter-glossary)
-   Click Through Rate

# Click Through Rate

The CTR, or click through rate, is the percentage of recipients who clicked on one or more links in an email or newsletter. It uses the total number of emails opened and provides a general overview of engagement by indicating the overall percentage of recipients who clicked on a link.

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