---
title: "What is CPC?"
canonical: https://www.beehiiv.com/newsletter-glossary/cpc
description: "CPC, or cost per click, is a payment method that the beehiiv Ad Network uses that measures how much an advertiser pays for each unique click on sponsored links within an email campaign. It provides valuable insight into the efficiency of a campaign by reflecting the cost of driving user engagement. For example, if the CPC is $1, the advertiser pays $1 for every click on the ad."
source: live-converter
generated: 2026-06-03T10:03:55.662Z
---

# What is CPC?

-   [Newsletter Glossary](/newsletter-glossary)
-   CPC

# CPC

CPC, or cost per click, is a payment method that the [beehiiv Ad Network](https://www.beehiiv.com/features/ad-network) uses that measures how much an advertiser pays for each unique click on sponsored links within an email campaign. It provides valuable insight into the efficiency of a campaign by reflecting the cost of driving user engagement. For example, if the CPC is $1, the advertiser pays $1 for every click on the ad.

Join beehiiv, the newsletter platform built for growth

[

Get started

](https://app.beehiiv.com/signup)

### Did we miss something?

If there is a term that you'd like to see included in our glossary, please fill out this quick form

[

Request form

](https://beehiiv.typeform.com/to/alL10dMi)