---
title: "What is a Landing page?"
canonical: https://www.beehiiv.com/newsletter-glossary/landing-page
description: "A landing page is a standalone web page generally created for focused marketing or advertising purposes, and designed to encourage specific actions, like making a purchase or subscribing."
source: live-converter
generated: 2026-05-20T03:38:14.157Z
---

# What is a Landing page?

-   [Newsletter Glossary](/newsletter-glossary)
-   Landing page

# Landing page

A landing page is a standalone web page generally created for focused marketing or advertising purposes, and designed to encourage specific actions, like making a purchase or subscribing.

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