---
title: "What is a List hygiene?"
canonical: https://www.beehiiv.com/newsletter-glossary/list-hygiene
description: "List hygiene refers to the practice of managing and maintaining the quality of an email marketing list. It involves regularly reviewing and cleaning email subscriber lists to ensure they consist of active, engaged users and valid email addresses."
source: live-converter
generated: 2026-05-10T16:17:24.651Z
---

# What is a List hygiene?

-   [Newsletter Glossary](/newsletter-glossary)
-   List hygiene

# List hygiene

List hygiene refers to the practice of managing and maintaining the quality of an email marketing list. It involves regularly reviewing and cleaning email subscriber lists to ensure they consist of active, engaged users and valid email addresses. 

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beehiiv resources on List hygiene

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![List Hygiene: The Best Way to Increase Open Rates](https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/3080a124-9536-4e21-80c5-92b713b3ab21/image8.png?t=1701714085)

List Hygiene: The Best Way to Increase Open Rates

Keep your email newsletter list engaged with these strategies

](https://beehiivblog.beehiiv.com/p/list-hygiene-the-most-underrated-way-to-increase-your-open-rates)[

![🤖 Automate a healthy email list](https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/19e1cf6a-1ccb-4caf-8153-b68bae047c33/new_automation_feature.jpg?t=1694822870)

Product Update - August 10, 2023

Check our latest product updates for the most up to date information

🤖 Automate a healthy email list

Put re-engagement campaigns on autopilot with our new automation tools.

](https://product.beehiiv.com/p/automated-reengagement-campaigns)

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