---
title: "What is a Personalization?"
canonical: https://www.beehiiv.com/newsletter-glossary/personalization
description: "Personalization is the customization of email content based on individual recipient data such as name, preferences, and behaviors, creating a more engaging and relevant experience."
source: live-converter
generated: 2026-10-12T21:28:12.815Z
---

-   [Newsletter Glossary](/newsletter-glossary)
-   Personalization

# Personalization

## What is Personalization?

Personalization is the customization of email content based on individual recipient data such as name, preferences, and behaviors, creating a more engaging and relevant experience.

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