Newsletter Glossary
Explore our expansive glossary of newsletter terms for quick definitions, links to other email marketing resources, and examples of where to find things in your beehiiv account.
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A/B testingA/B testing, also known as split testing, compares two newsletters or variations of elements (like subject lines and content) with a subset of your audience. This approach allows for data-driven decision making, as it helps identify which campaign or variation (A or B) resonates better with your target audience.Ad NetworkThe beehiiv Ad Network is an exclusive platform enabling newsletter monetization through advertisements from globally recognized brands and fellow publishers. Available to users on our paid plans, the Ad Network allows you to accept, distribute, and earn from relevant ads featured in your beehiiv publications/newsletters.AI toolsbeehiiv offers a built-in suite of AI features in the post editor that help you create and distribute content faster. Core capabilities include an AI Writing Assistant (draft, rewrite, shorten/extend, change tone), AI Image tools, and an AI Translator, all available on paid plans. Additionally, beehiiv's AI Social Helper generates platform-ready social posts in your brand voice, with adjustable purpose and tone. It appears on the post’s Review page after publishing and is available on Max and Enterprise plans.AI Website BuilderA bespoke feature of the beehiiv Website Builder that lets you design and edit your site using natural-language prompts. With AI Chat, you can describe what you want to change — such as adding a hero section, adjusting colors, or inserting a new content section — and the builder instantly generates editable layouts using beehiiv’s native design tools.Alt textAlt text, short for alternative text, is a descriptive substitute for images. It ensures accessibility, offering meaningful descriptions for visually impaired individuals. Good alt text is clear and concise, aiding understanding when images are not displayed or loaded.AnalyticsAnalytics, in regards to your beehiiv account, refers to the process of gathering, analyzing, and interpreting data derived from the publications that you send out. It involves examining various cohort metrics such as open rates, click-through rates, bounce rates, and subscriber engagement to assess the performance and effectiveness of your email campaigns. Such insights are found in the Analyze section of your account in the forms of three reports — Subscribers, Posts, and Clicks.APIAn API, short for application programming interface, serves as a software-based communication bridge between two distinct applications. It enables data exchange and interaction by allowing you to create API keys within your beehiiv account to facilitate integrations with other systems.AudienceYour audience encompasses all of the subscribers or contacts in your beehiiv account. Audience is also the area in your account where you can access Subscribers, Segments, Polls, Custom Fields, Surveys, and Subscribe Forms.Audio newsletterA type of newsletter that delivers content in an audio format instead of (or in addition to) text. Subscribers can listen to the newsletter rather than read it, making it accessible for on-the-go consumption. Audio newsletters on beehiiv feature an embedded audio player at the top of the email.AuthenticationAuthentication is an email term that involves verifying the identity of a user or system attempting to access an account. It is a process that guarantees access to strictly authorized individuals or applications, bolstering security and safeguarding sensitive information. (Email authentication is also defined.)AuthorIn the context of a newsletter, an author is the person who publishes a post. In a beehiiv publication, an author can be associated with both email posts and website pages. Authors can have their own Author page and may also appear on the site’s Authors page, allowing readers to see who wrote each post and browse more content from the same person.Author pageAn Author page is a website page that displays posts written by a single author. In beehiiv, this page updates automatically as that author publishes new posts, making it easy for readers to explore all content from a specific contributor.Authors pageAn Authors page is a website page that lists all authors associated with a publication. It serves as a directory, allowing readers to discover contributors and navigate to each author’s individual Author page.AutomationsAutomations, also referred to as workflows, are customized email journeys tailored for your subscribers. These journeys are crafted in the Automations section of your account using a series of triggers and nodes, providing a wide range of workflow possibilities.b
BacklinksBacklinks are incoming links from one website to another, often used to improve search engine rankings and drive traffic. In beehiiv, internal backlinks can be included in content to direct readers to external sources, partner sites, or past posts.beehiiv creatorAny serious player in the beehiiv ecosystem who is consistently sending to their audience, often the next echelon after being a successful beehiiv publisher.beehiiv subdomainUpon adding a publication name to your account, you'll be assigned your own beehiiv subdomain for your publication’s online presence. The subdomain is a URL in the format of [your-publication.beehiiv.com]; it mirrors the name of your newsletter and serves as its online home by default. To override the beehiiv subdomain, you can add a custom domain to your beehiiv account.Best practicesIn terms of email marketing, best practices are effective guidelines, strategies, and methodologies for achieving optimal campaign results. These include crafting engaging content, ensuring list hygiene, optimizing subject lines, personalizing messages, adhering to spam regulations, and analyzing metrics for future optimization. Often referred to in beehiiv help articles, best practices serve as industry standards to enhance deliverability and engagement rates while fostering a positive experience for your audience.BoostsBoosts are a beehiiv monetization tool that allows you to tap into thousands of newsletters by setting your own price for new subscriber recommendations. Boosts also acts as a two-sided marketplace, connecting newsletters looking to grow their audience with publishers looking to promote other newsletters while generating revenue.BouncesBounce, bouncing, and/or bounces generally refer to an undelivered email that is returned to the sender's server due to various reasons. Bounces are classified into two main categories: soft and hard. A soft bounce occurs when an email is temporarily undeliverable, often due to a full inbox, a server issue, or a message size problem. These emails might be delivered after the issue is resolved. A hard bounce happens when an email is permanently undeliverable. This can occur due to an invalid or non-existent email address, domain issues, or when the recipient's server has completely blocked delivery. Both types of bounces can provide insights into email deliverability and the quality of your subscriber list.Building in publicBuilding in public is the practice of openly sharing the journey of creating a product, service, or business online, including progress, challenges, lessons learned, and key metrics. This approach helps build community, trust, and awareness by allowing others to follow the work as it evolves. Tyler Denk, a co-founder of beehiiv, has been building in public since the company's inception.c
CampaignA campaign is a general term for an email send. In your beehiiv account, a campaign can also be referred to as a post while it is in draft mode, and then a publication once it has been sent out to your audience. Additionally, the term is used for ad campaigns offered in the beehiiv Ad Network.CAN-SPAMCAN-SPAM, short for Controlling the Assault of Non-Solicited Pornography And Marketing, is a U.S. law regulating commercial email. It requires senders to accurately represent themselves, use a valid email address, enable easy opt-out, and include a physical mailing address in email footers — all of which are also mandatory within your beehiiv account.CashtagsCashtags work like hashtags but use a dollar sign ($) instead of a hash (#) to represent stocks or cryptocurrencies. They typically match a company’s ticker symbol on exchanges like the NYSE. For example, Apple’s cashtag is $AAPL. In beehiiv, users with the Stocktwits integration enabled can add cashtags to their newsletter posts.Click Through RateThe CTR, or click through rate, is the percentage of recipients who clicked on one or more links in an email or newsletter. It uses the total number of emails opened and provides a general overview of engagement by indicating the overall percentage of recipients who clicked on a link.Click-To-Open RateA CTOR, or click-to-open rate, is a metric that measures the effectiveness of an email by calculating the percentage of recipients who clicked on one or more links contained in an email, leading them to the desired destination like a website, or landing page. CTR is a more specific metric compared to click rate, focusing solely on the proportion of clicks relative to the total number of emails opened.Clicks ReportThe Clicks Report, located under the Analyze section in your beehiiv account, is an automated tool designed to monitor clicks across your posts. This insightful report empowers you to gain a deeper understanding of your subscribers' engagement patterns. You can explore and analyze your click data to optimize your content strategy and enhance user interaction.ContactsContacts, also known as subscribers, are the members of your audience, each identified by an email address and other information that they’ve chosen to share with you.ContentContent generally refers to the different elements of an email campaign or newsletter including the copy or text, images, ads, referrals, and anything featured in the email after opening it.Content EconomyThe ecosystem of creators, writers, and operators who build audiences and monetize their expertise through content. In beehiiv, the content economy includes both emerging and established publishers who use newsletters, websites, and monetization tools to grow sustainable businesses around their work.Content tagsContent tags are labels or metadata assigned to categorize and organize specific content within an email campaign. They aid in efficient management, analysis, and optimization of data by allowing for better segmentation and personalization based on various criteria. Content tags is also an area in your beehiiv account where you can create and manage your publication tags.CPCCPC, or cost per click, is a payment method that the beehiiv Ad Network uses that measures how much an advertiser pays for each unique click on sponsored links within an email campaign. It provides valuable insight into the efficiency of a campaign by reflecting the cost of driving user engagement. For example, if the CPC is $1, the advertiser pays $1 for every click on the ad.CPMCPM (cost per mille) is a payment method that the beehiiv Ad Network uses where you earn based on the number of unique opens per send for an advertiser. For example, with a $5 CPM, you’ll earn $5 for every 1,000 unique opens you deliver in a single send.Creator SpotlightCreator Spotlight is a newsletter produced by the beehiiv team covering success stories from across the creator economy. It features a podcast and newsletter focused on interviews with and lessons from top creators across various niches and platforms, not just those on beehiiv. Subscribe for a new story every Friday.Custom domainCustom domains are URLs that link a privately owned domain, typically associated with your business, to your beehiiv publication’s domain on the web. This configuration ensures that when your subscribers access the custom domain, they see a URL that is directly affiliated with your business, enhancing branding and recognition.Custom fieldsCustom fields act as placeholders for personalized information in your posts. They allow you to include individualized details like a subscriber's name or location, making your communications more tailored and engaging. In regards to your beehiiv account, you can manage your custom fields from the Audience > Subscribers section.d
DeliverabilityIn the context of email communications, deliverability pertains to an ESP’s capacity to successfully deliver emails to the inboxes of subscribers. Upholding strong email deliverability is a critical factor in nurturing a positive sender reputation, which, in turn, contributes to higher chances of emails reaching the intended recipients' inboxes.Digital productsPaid offerings sold directly through a beehiiv website, such as files, guides, templates, coaching sessions, or access to links and media. Digital products are hosted, sold, and delivered within beehiiv, with payments processed through Stripe and no platform commission. They can be featured across your site and posts, allowing publishers to monetize their audience beyond subscriptions.DKIM & DMARCAlong with SPF, DKIM and DMARC are email authentication protocols that beehiiv employs. DKIM (DomainKeys Identified Mail) is an email authentication method that adds a digital signature to an email's header. This signature helps verify that the email was sent by the claimed sender and hasn't been altered during transit. DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a policy framework that builds on DKIM and SPF. It helps prevent email spoofing and phishing by providing a way for email senders to authenticate their messages and instruct email receivers on how to handle unauthenticated emails. DMARC also enables senders to receive reports about email authentication failures.Dynamic contentDynamic content refers to elements within an email that change based on specific criteria or user behavior. Instead of sending the same content to all recipients, dynamic content allows for personalized and targeted emails. It adapts to various factors such as the recipient's preferences, location, past interactions, or demographic information.Dynamic pagesPre-configured website pages designed to automatically display specific types of content. In beehiiv, dynamic pages are used for things like podcast feeds and digital product pages, updating automatically as new episodes or products are added, without requiring manual page edits.e
Email authenticationEmail authentication is a set of techniques and protocols used to verify the legitimacy of an email sender's identity. It helps prevent email fraud, phishing attacks, and spam by verifying that an email message truly comes from the claimed sender and hasn't been altered during transit. beehiiv adheres to SPF, DKIM, and DMARC email authentication protocols.Email campaignWithin beehiiv, an email campaign is also known as a post or an email send. Outside of beehiiv, an email campaign is often called a newsletter.Email clientEmail client is a term for the software that people use to view and interact with their emails, like Gmail or MacMail.EngagementEngagement refers to the interaction and response levels that your audience has with the emails they receive from you. It encompasses actions such as opening an email, clicking on links within the email, replying to the message, or performing any other desired action. Tracking engagement metrics is crucial for assessing the effectiveness of email campaigns and optimizing future strategies to improve recipient interaction and response. High engagement indicates that recipients find the content relevant and valuable, leading to increased open rates, click-through rates, and overall positive interaction with your publications.ESPAn ESP, or email service provider, is a company or platform that offers email marketing services to businesses and individuals. ESPs, like beehiiv, provide tools and features for creating, sending, and managing email campaigns.ExportExport or exporting refers to the process of extracting data or information from an email marketing platform or database into a file format that can be used elsewhere. This often involves creating a downloadable file (such as a CSV) containing subscriber lists, contact details, campaign metrics, or other relevant data.f
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GrowGrow is an area in your account where you can access beehiiv’s growth tools: Recommendations (Top 4), Boosts (for growth), Referral program, and Magic links. You can also take advantage of the Boosts marketplace on the monetize side.Guest authorA contributor who is granted limited access to a beehiiv publication to write or collaborate on posts without full admin permissions. Guest authors can create and edit drafts, but do not have access to billing, audience management, or account-level settings, making it easy to collaborate with external writers while keeping your publication secure.h
HeaderThe header is the top section of a newsletter that often includes branding elements such as a company or publication logo, the sender's name or email address, links to relevant sites, and sometimes a hyperlinked menu or navbar.hiiiv CommunityThe official beehiiv Slack community that is available to all paid beehiiv accounts. Comprised of like-minded beehiiv creators and newsletter experts, the hiiv is constantly buzzing with insightful chatter, tips and tricks on using the platform, and more. Click here to join.Home pageIn reference to your beehiiv account, after your first post is live, your home page is where your posts are featured online. The home page also usually includes a way for readers to subscribe to your newsletter. You can customize the look and feel of your publication’s home page using the Website Builder.HTML SnippetWhen using the beehiiv post editor, the HTML Snippet is a Premium option that you can use to add your own HTML code to customize the look and feel of your newsletter.i
ImportImport or importing is the process of transferring external content, such as subscriber lists, images, or newsletter content into the beehiiv platform.IntegrationsIntegrations create the ability for beehiiv to connect and work seamlessly with other third-party tools, applications, or services.IP addressAn IP address, short for Internet Protocol address, is a unique numerical label assigned to devices connected to a computer network. It serves as an identifier and enables devices to communicate with each other and facilitate the transmission of data across networks, allowing devices to be recognized and located on the internet.ISPAn ISP, or internet service provider, refers to a company or organization that provides access to the internet and related services to individuals and businesses, like Verizon, AT&T, or Charter.k
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Landing pageA landing page is a standalone web page generally created for focused marketing or advertising purposes, and designed to encourage specific actions, like making a purchase or subscribing.List hygieneList hygiene refers to the practice of managing and maintaining the quality of an email marketing list. It involves regularly reviewing and cleaning email subscriber lists to ensure they consist of active, engaged users and valid email addresses.m
Magic LinksMagic Links are a beehiiv feature which creates a URL that automatically subscribes the person who clicks on it. Rather than sending a visitor to your newsletter’s website to sign up, this removes that step entirely and signs them up immediately upon clicking.Manage preferencesManage preferences refers to the act that subscribers can take to opt in or out of specific email categories, or from your newsletter and communications altogether. Required by laws like CAN-SPAM, manage preference links are usually found in the footer of email campaigns.Migrating or MigrationSimilar to importing content, migrating or migration refers to the process of transferring external content, such as subscriber lists, images, or newsletter content into the beehiiv platform.MonetizationMonetization involves generating income from your unique content or audience, often through methods like advertising, subscriptions, or marketing. In beehiiv, Monetization also represents the area in your account where you can access beehiiv’s monetization tools: the Ad Network, Boosts, and Paid subscriptions.n
NewsletterA newsletter is one of the top digital marketing assets that you can have, offering a direct channel to both engage with and own your audience. Email newsletters enable personalized communication by delivering valuable content directly to the inboxes of your audience. In beehiiv, a newsletter can also be referred to as a post, publication, or email campaign.NotificationsIn regards to your beehiiv account, it is the place in the platform where you can configure which notifications you wish to receive about the different features you have enabled.o
OnboardingThe act of learning a new platform or process after joining or signing up for a service. As a new beehiiv user, you can use the Knowledge Base, our webinars, and video tutorials, for proactive onboarding to set yourself up for success.Opt inThe process a subscriber takes to join a mailing list, meaning an individual has agreed to receive emails from a particular publication or sender.Opt outThe process a subscriber takes to opt out of receiving email communications from a particular publication or sender, meaning the individual no longer wishes to receive emails from them.p
Paid subscriptionsPaid newsletters or subscriptions are when subscribers pay a fee to access exclusive content in your newsletter. beehiiv’s toolkit for paid subscriptions gives creators an easy way to monetize their content, offering added value to readers while generating a passive revenue stream.Partner ProgramA signature beehiiv affiliate promotion that allows you to earn 50% commission of revenue by introducing new customers to beehiiv. Our current Partner Program is dubbed the beehiiv Beach Club, where every quarter, our top qualifying partner gets a fully-covered getaway to a premium beach locale.PaywallA paywall in email campaigns refers to a barrier or restriction that limits access to certain content or features, typically requiring payment or a specific action for entry. This can include adding a paywall break, where access to paid content is granted only after readers subscribe or complete specific actions.Permission-based sendingPermission-based sending refers to the practice of sending marketing communications only to individuals who have explicitly given their consent or permission to receive those messages. This consent is typically obtained through opt-in methods, where subscribers actively sign up or agree to receive emails from a sender.PersonalizationPersonalization is the customization of email content based on individual recipient data such as name, preferences, and behaviors, creating a more engaging and relevant experience.PodcastA podcast is an audio program, typically released in episodes, that listeners can stream or download online. Podcasts often accompany written content or stand alone as a form of storytelling, commentary, or discussion. In beehiiv, users can offer an audio version of their newsletter post as a podcast, or feature a podcast feed on their publication website.PollsPolls diversify content by adding interactive elements, breaking the monotony of regular newsletter content and making it more engaging and entertaining for subscribers. In beehiiv, polls allow you to gather quantitative and qualitative data directly from your readers, without needing to leave the newsletter.PostA commonly used term for a beehiiv email campaign or newsletter. In addition, Posts is the area of your beehiiv account where you create and manage your email campaigns.Post BuilderThe Post Builder is beehiiv’s end-to-end workspace for creating and publishing a post. After selecting a template, the builder opens on the Compose page and is organized into five tabs (Compose, Audience, Email, Web, Review) that guide you from draft to publish. The Compose page is where you create your content using the Post Editor, with Write and Style panels for drafting and design.Post EditorIn your beehiiv account, the Post Editor is used to create newsletters/posts and other content while on the Compose page of the Post Builder. Also referred to as the email editor, it houses all of the features you can access when drafting your newsletter posts and is organized into these four sections: Basics, Headings, Embeds, and Premium.Posts ReportThe Posts Report is a detailed report found under the Analyze section in your beehiiv account which tracks the performance of your posts and can be filtered by date and subject.PublicationA beehiiv term for a newsletter itself and/or a published email campaign.PublisherA beehiiv term for creators who have active newsletters.r
RecommendationsIn beehiiv, recommendations are how you promote other publications to new readers. They’re powered by your Top 4, a curated set of up to four newsletters you choose and surface right after someone subscribes. Readers can opt into any of your picks with a single click, enabling lightweight, high-intent cross-promotion.Referral ProgramA unique beehiiv feature that allows you to reward your readers for subscriber referrals that they send to you. Available on our paid plans, the beehiiv Referral Program allows you to set the milestones and create the rewards that subscribers receive when sending new readers to your newsletter.RetentionThe ability to keep subscribers or customers engaged and subscribed over time, rather than losing them to churn. In beehiiv, retention refers to the in-product options shown when a subscriber attempts to cancel or downgrade. These experiences are managed through the configurable Subscriber Retention Flow, which can include surveys, offers, or alternative actions designed to reduce churn.Root domainIn reference to a URL, the root domain, or root, is the part that features the domain name. For example, in [yourwebsite.com], yourwebsite is the root or domain name, whereas [www.yourwebsite.com] or [mail.yourwebsite.com] are subdomains. Understanding these URL aspects is essential to adding custom domains to your beehiiv account, as explained in this KB article.RSS feedAn RSS, or rich site summary, feed is a format used to publish frequently updated content by websites, blogs, and newsletters. RSS feeds can be used to automatically share content updates, summaries, or full articles (like blogs or newsletters) across different platforms.s
SafelistSafelisting involves explicitly granting authorization to a designated domain and sending IP. This practice grants specific privileges, such as email delivery access, and serves as a crucial authentication step to guarantee internal delivery or establish a secure sender list. The term safelisting may also be interchangeably referred to as allowlisting.SegmentsSegments are a beehiiv audience management tool that groups your subscribers based on their attributes and activity. Using segmentation, you can drill down further and derive valuable insight about your audience based on dozens of available metrics, attributes, and events. Segments also represent the area in your account where you can access the full Segmentation feature.SendersA common beehiiv term for users who send out newsletters and are therefore actively using the platform.Signup pageIn regards to your beehiiv account, the Signup page is the online page used to subscribe to your newsletter. You can customize the look and feel of your publication’s Signup page using the Website Builder.Simple sendingSimple sending is a beehiiv feature that allows you to send emails to (and exclude) specific custom segments. It also gives you full editor functionality so you can include polls and links to your Referral Program directly in your targeted emails.Smart WarmingAn automated beehiiv process that involves gradually increasing email volume to build and maintain a positive sending reputation. Smart Warming applies to all beehiiv setups that use a custom domain for their publication.Social sharingSocial sharing refers to how you distribute a published post to external platforms. In beehiiv, you can use the AI Social Helper, which generates platform-ready copy in your brand voice. Available on Max and Enterprise plans.SPFSPF, or sender policy framework, is an email authentication protocol that creates the ability to specify which servers are allowed to send email on behalf of your domain.StripeStripe is beehiiv’s payment processing partner and is used across beehiiv for different transactional features including the Ad Network, digital products, and paid subscriptions.SubdomainA subdomain is a subsection of your primary domain. It precedes the main domain name and is separated by a period. Subdomains are often used to organize or categorize content within a website, providing distinct web addresses for specific sections or functions. For example, in [blog.yoursite.com], blog is the subdomain.Subject lineThe text displayed at the top or beginning of an email, providing a concise summary and preview of the email's content. This line is visible in the recipient's inbox, influencing their decision to open or ignore the email. In your beehiiv account, you can A/B test your newsletter subject lines to determine the most effective variation.Subscribe formsSubscribe forms allow you to create and embed email signup forms on external websites.Subscriber statusA label that indicates a reader’s current relationship to your publication, primarily whether they can receive emails and whether any action is required. In beehiiv, statuses include: Active: Subscribed and receiving emails. Paused: Temporarily not receiving emails; can resume without re-subscribing. Inactive: No longer receiving emails (e.g., unsubscribed or bounced). Pending: Signed up but hasn’t confirmed their email. Needs Approval: Awaiting manual approval when that setting is enabled.SubscribersSubscribers are the contacts in your audience that have opted in to receive email communications from you. Subscribers is also an area in your beehiiv account where you manage your audience.Subscribers ReportThe Subscribers Report is a detailed report found under the Analyze section in your beehiiv account which tracks the engagement of your subscribers over time.SurveysSurveys allow you to create reusable survey forms for collecting audience data in your emails. Accessible to beehiiv users on paid plans, you can use surveys to deliver a more personalized or precise experience to your subscribers.t
TagA tag is a label applied to posts to organize content by topic. In beehiiv, tags help structure both newsletters and website content, making it easier for readers to discover related posts and for publishers to group content thematically.Tag pageA Tag page is a website page that displays posts associated with a single tag. In beehiiv, this page updates automatically as new posts are published using that tag, helping readers browse content by topic.Tags pageOn beehiiv websites, the Tags page lists all tags used in a publication. It acts as a directory, allowing readers to click a tag and view the corresponding Tag page with related posts.TemplateA reusable layout and settings that define the look and structure of content. In beehiiv, templates include: Post/Newsletter templates: Design and block structure for email and web posts. Website templates: Professionally designed themes for your site in the Website Builder. Automation templates: Prebuilt workflows for some of the most common automated journeys.Top 4Top 4 is beehiiv’s built-in recommendations network that allows you to showcase up to four other newsletters directly within your publication. When readers subscribe to your newsletter, they’ll see your chosen Top 4 recommendations and have the option to subscribe with a single click. This creates a seamless way to grow your audience through trusted partners, complementary newsletters, or creators you want to support.TriggersTriggers represent specific actions that happen within an automation workflow. Particularly, a trigger is the action that a subscriber takes which starts the automation, and actions are the subsequent steps that happen afterward.. There are countless ways that you can customize your subscriber’s experience using beehiiv automations.Two-factor authentication (2FA)2FA, or two-factor authentication, is a security process that adds an extra layer of protection beyond a password. It typically involves the use of a secondary method, such as a code sent to a mobile device or generated by an authenticator app, to verify the user's identity and enhances the security of their account. You can enable 2FA in your beehiiv account here.u
UnsubscribeThe action taken by a recipient to opt out or discontinue receiving further email communications from a particular sender or mailing list. When an individual unsubscribes, it indicates their preference to no longer receive emails from the sender, and this request is typically facilitated through a designated unsubscribe link or mechanism included in the email footer. Compliance with unsubscribe requests is a key aspect of email marketing regulations to ensure recipients have control over their subscription preferences.Upgrade pageIn regards to your beehiiv account, the Upgrade page is used for paid memberships as the online page that displays the rates and info about your membership tiers and offers a direct way for users to subscribe to them. You can customize the look and feel of your publication’s Upgrade page using the Website Builder.URLA URL, short for uniform resource locator, is the address used to locate a resource, such as a web page, file, or document, on the internet. It serves as the web address that specifies the location of a particular resource and how to retrieve it.w
WalletThe beehiiv Wallet is the section of your account where you can add new funds for Boosts, see your available funds, and keep track of earnings. beehiiv Wallet transactions require a Stripe account.WebhooksWebhooks are automated notifications that send real-time data from one application to another when a specific event occurs. Unlike traditional APIs that require constant polling for updates, webhooks push data instantly, enabling seamless integrations between platforms. In beehiiv, webhooks can be used to sync subscriber activity, trigger workflows, or update databases based on events like sign-ups, unsubscribes, or email opens.WebsiteWebsite, in terms of your beehiiv account, is the online home for your newsletter. Using the Website Builder in beehiiv, you can tailor the look and feel of your publication site using AI Chat and lots of other customization tools.Website BuilderThe Website Builder is beehiiv’s no-code design workspace for creating and customizing your publication’s website. Use a drag-and-drop editor with templates and blocks to build pages, set global styles (colors, fonts), manage navigation, and adjust site-wide settings. You can switch between desktop and mobile views, preview, and publish updates (with access to version history).Welcome emailA welcome email is the first message sent to a new subscriber upon signing up for a newsletter. It serves to greet, thank, and introduce the subscriber to the newsletter's content, fostering a positive initial connection and providing essential onboarding information. In your beehiiv account, you can set up and manage your welcome email from the settings of your publication.WorkspaceThe Workspace page in beehiiv provides access to your account’s general settings. It’s where you can set your workspace name and address, manage multiple publications, or delete your workspace and all associated publications.
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