---
title: "Growing your audience with beehiiv Boosts"
updated: 2026-04-13
---

# Growing your audience with beehiiv Boosts

> Available on **paid beehiiv** plans.

Boosts operates as a robust two-sided marketplace, connecting newsletters looking to grow their audience with publishers looking to promote other newsletters while generating revenue; making it a fantastic opportunity to both grow your audience and monetize your newsletter. You can choose to participate in one or both sides of the Boosts Marketplace (grow and monetize), but for optimal success it’s best to take advantage of them in tandem.

In this article, we’ll focus on those looking to _grow their audience_. If you’re looking for info on how to start earning revenue through Boosts on beehiiv, read [our guide on monetizing your newsletter with Boosts](https://beehiivhelp.zendesk.com/hc/en-us/articles/29786467662871).

> **Reminder**
>
> Only a workspace Admin or Owner has access to Boosts. [Learn more about user roles and permissions here.](https://beehiivhelp.zendesk.com/hc/en-us/articles/27753463738263)

## Definitions and resources about Grow Boosts 

-   **Recommendations vs Boosts:** [Recommendations](https://beehiivhelp.zendesk.com/hc/en-us/articles/13091498232855) are free between beehiiv newsletters. Boosts, on the other hand, are paid placements that allow you to either grow your audience or monetize your newsletter. This article focuses on **Grow Boosts** — using paid placements to acquire new subscribers.
-   **Web Boosts**: Web Boosts are sponsored placements shown on a boosting publication’s Recommendations page in their [Signup Flow](https://beehiivhelp.zendesk.com/hc/en-us/articles/24980737561367), or [Boosts Recommendations widget](https://beehiivhelp.zendesk.com/hc/en-us/articles/21215417091991) after someone subscribes. Once a Boost is accepted, it displays automatically and allows new subscribers to opt in during signup.
-   **Email Boosts and Direct Links:** As of April 10, 2026, both Email Boosts and Direct Links have been deprecated and are no longer available.
-   **beehiiv Wallet:** Funds to cover Boosts are managed in your [beehiiv wallet](https://beehiivhelp.zendesk.com/hc/en-us/articles/14194157250583). If you’re also using Monetize Boosts, you can transfer earnings from Monetize to Grow to reinvest in your subscriber acquisition/growth.
    
    > **Tech Note**
    >
    > Once funds are transferred from Monetize to Grow in your wallet, they cannot be reverted back to ‘Available Earnings’ or withdrawn.
    
-   **Frequently asked questions about Boosts:** Have more questions? We’ve compiled a list of [FAQs for both Monetize and Grow Boosts](https://beehiivhelp.zendesk.com/hc/en-us/articles/14194737991319). 

---

## Watch and learn: How to grow your newsletter with beehiiv Boosts

[Embedded video](//www.youtube-nocookie.com/embed/aGFjupvl5cU)

> **Disclaimer**
>
> The beehiiv platform has evolved since the filming of this video. Some aspects seen on screen will differ from what you see in the app.

---

## How to get started with Boosts to grow your audience

> **Reminder**
>
> beehiiv partners with Stripe for identity verification and as our payment processor. Before following the below instructions, you must first [verify with Stripe Identity Verification](https://beehiivhelp.zendesk.com/hc/en-us/articles/12889886149655) and have [set up a Stripe Express account](https://beehiivhelp.zendesk.com/hc/en-us/articles/30065237532823) to add funds to your wallet.  
>   
> For more information, read [our article on using the beehiiv Wallet](https://beehiivhelp.zendesk.com/hc/en-us/articles/14194157250583) and [our guide on the different types of Stripe accounts](https://beehiivhelp.zendesk.com/hc/en-us/articles/30064926230679) you may encounter on beehiiv.

#### Add funds to your wallet

1.  From the left panel dashboard, go to **Grow >** [**Boosts**](https://app.beehiiv.com/grow/boosts).  
     
2.  You’ll be brought to your [Grow with Boosts dashboard](https://beehiivhelp.zendesk.com/hc/en-us/articles/19905822581655). Click **Add funds** in the top-right corner to add funds to your [beehiiv Wallet](https://beehiivhelp.zendesk.com/hc/en-us/articles/14194157250583).  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820155671)
3.  You’ll be redirected to Stripe where you will be prompted to enter how much you wish to deposit.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841276823)
4.  Once you’ve added funds to your wallet, you’ll see your funds listed under **My available balance** at the top of your [Grow with Boosts dashboard](https://beehiivhelp.zendesk.com/hc/en-us/articles/19905822581655). You can now use these funds to pay other publications to boost your publication.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841280791)

#### Create your Boosts offer 

> **Tech Note**
>
> Publications that are set to private or do not have a publication name or logo will not appear in other publishers’ Boost Invites or search results. To view the Boosts Marketplace where your offer will be listed, go to **Monetize >** [**Boosts**](https://app.beehiiv.com/monetize/boosts/overview).

5.  From your [Grow with Boosts dashboard](https://beehiivhelp.zendesk.com/hc/en-us/articles/19905822581655), click on the pink **New Offer** button.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841285271)
6.  A form will appear where you can start creating your offer. Under **Step 1: Configure offer details**, set your **Cost per acquisition** (CPA). This is the amount you’ll pay for each verified subscriber referred to your publication.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820163735)
7.  Next, define your **Target Audience**. This description will appear alongside your offer in the Boosts Marketplace, helping other publishers understand your niche and find the right fit.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820165271)
8.  You can also view a live **Preview of your offer in the marketplace** on the right side of the screen.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820166807)
    
    > **Tech Note**
    >
    > A 20% fee is applied to all Boosts to cover operational costs and Stripe transaction fees. This fee is already factored into the marketplace pricing — no hidden charges.  
    >   
    > For example, if you create a Boosts offer with a $2.00 CPA, the offer will appear in the marketplace as $1.60 per subscriber ($2.00 - 20% = $1.60).
    
    Click **Continue** to move to the next step of creating your offer.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820171799)
    
9.  In **Step 2: Set quality controls**, you’ll first need to select your **Verification mode**.

-   **Standard (Recommended):** A more rigorous verification process that takes 14-21 days.
-   **Relaxed:** A quicker, less rigorous process that can take as little as 2 days.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841292055)

> **Reminder**
>
> You’ll only pay for subscribers who pass verification.

10.  Next, you can toggle on **Auto-clean Boost verification denied subscribers** to automatically remove unverified subscribers from your list. This helps maintain list hygiene and protect your sending reputation.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820175255)
11.  You can also set **Geo-location criteria** to only pay for subscribers from specific countries. This step is **optional** but can help you target your ideal audience more effectively. For full instructions, see our guide on [how to set the geolocation of your Boosts offer](https://beehiivhelp.zendesk.com/hc/en-us/articles/21493546012951).  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841302935)  
     Click **Continue** to move to the final step.  
      
12.   Once everything looks good, click **Create** to publish your Boost offer.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628820189847)
     
     > **Reminder**
     >
     > Each publication is limited to having **one live Boosts offer** in the marketplace at any given time.
     

#### Managing your Boosts Offers

Once your offer is live, it will appear at the top of the **Overview** tab in your [Grow with Boosts dashboard](https://beehiivhelp.zendesk.com/hc/en-us/articles/19905822581655).  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841317655)  
Beneath your offer, you’ll see a direct link that you can **copy and share** — this allows other publications to apply directly to your offer.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841320343)  
To make changes to your offer at any time, click the pink **Edit Offer** button.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841322135)  
If you need to pause a Boost agreement with a specific publication or report suspicious activity, click the **3 dots menu** next to their name and select **Pause** or **Report**.

  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841323927)

You can also proactively invite publications to boost your newsletter. Click **Invite Publications to Boost** to get started. For more on this feature, read our guide on [inviting publications for Grow Boosts](https://beehiivhelp.zendesk.com/hc/en-us/articles/22410773697047).  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841325463)  
When a publication applies to your offer, you’ll see their application in the **Applications** tab under **Web**.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/30628841329303)  
For a full walkthrough of the dashboard and application options, see [our overview of the Grow boosts dashboard](https://beehiivhelp.zendesk.com/hc/en-us/articles/19905822581655). 

You can streamline your workflow with two automation options:

-   **Auto-accept**: Automatically approves Boost applications.
-   [**Auto-pause**](https://beehiivhelp.zendesk.com/hc/en-us/articles/30775009360535): Automatically pauses underperforming Boosts.