---
title: "How to add a custom redirect after a survey is submitted"
updated: 2026-04-09
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# How to add a custom redirect after a survey is submitted

Using Google Tag Manager, you can create a custom redirect for any time a subscriber submits a survey, in place of the confirmation page. This creates a perfect opportunity for you to keep your audience engaging with your content by redirecting them back to a page of your choice. 

## Quick tips to get you started

-   **Sign in to Google Tag Manager:** To create a custom redirect as outlined in this article, you’ll need to have a [Google Tag Manager (GTM)](http://tagmanager.google.com) account. (Ensure you are using a Google account.)
-   **Connect your GTM account to beehiiv:** Before proceeding, [ensure your Google Tag Manager account is connected to your beehiiv account](https://www.beehiiv.com/support/article/14493016863127#h_01J568232SA11XW0G7PG7VAQR4-how-to-set-up-google-tag-manager-for-event-tracking). 
-   **Create a survey:** You’ll need an [existing survey](https://beehiiv.com/support/article/21900901004311) to set up a custom redirect. 
-   **Signup flow redirects**: If you're using a subscribe survey, you can [add a redirect to your website subscribe forms](https://beehiiv.com/support/article/24980737561367).

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## How to add a custom redirect to a survey

1.  Set up a custom trigger and tag in your Google Tag Manager account. Begin by creating a custom trigger in GTM to detect when someone completes your survey. After that, create a tag that executes the redirect code.  
     
2.  Log into your beehiiv account. From the left panel, go to **Audience >** [**Surveys**](https://app.beehiiv.com/forms).  
     
3.  The surveys you’ve created will be listed. Locate the survey you want to create the redirect for, and click the .  
      
    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcShvf0T7Dn7Aa8kByPMqM9xmSarEXBZcnjwMuOYTPZcTYd4S8nYUjvxHf59gAHCNDhTzlAP7BS-R6mjeQjH37VG7lDIdd7x1abm1gTUbuaC5CSkDuN7jvngP1DpekAObG2Uxrf-8B0q_KxJ6V10k-UXAEG?key=gOkax4ramTW4sl5VMPZPVQ)
4.  Select **Copy url**.  
      
    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcNc7Fz8nkYewmMNbVJ3ffOlrGtiYfE16SqgICdLWz-T7o5oc0pF-pkOZ1wEudixCrQmGiP0Vt_9a5XPS-syBy5gjIq4ZtfpcNRvhIU_f1AhKC3WUzo5bCKVVPhnWR8KnlycmtKA31__2ToroPCPi2iuBQ?key=gOkax4ramTW4sl5VMPZPVQ)
5.  Go to [**tagmanager.google.com**](http://tagmanager.google.com) and sign in to your **Tag Manager workspace.**  
     
6.  From the left hand panel in your **Google Tag Manager workspace**, click **Triggers > New.**  
     
7.  For the Trigger Type, enter **Click-All Elements.**  
     
8.  Toggle the selection to **Some Clicks**.  
     
9.  Add the following filters: 

-   Click text equals: **Continue**
    
    > **Tech Note**
    >
    > To find this filter, you may have to click 'Choose Built-in Variable' in the filter field. On the page that pops up, you will be able to select 'Click text' as a filter.
    
-   Page URL contains: **\[Your survey form URL\]**

10.  Name the trigger something descriptive, like **‘Click Continue on Survey Form’.**  
      
11.  From the left hand panel in your Google Tag Manager workspace, click **Tags > New**.  
      
12.  Type **Custom HTML.**  
      
13.  In the field, paste the following code. Replace **“\[redirect URL\]”** with the URL of the page you want to redirect users to.
     
     ```auto
     <script>
     window.location.href="[redirect URL]"
     </script>
     ```
     
14.  Under **Trigger**, select the trigger you created in steps 4-11.  
      
15.  Give this new tag a name like **‘Survey Form Redirect’.** Click **Save**.  
      
16.  Publish your changes and test the setup by submitting responses to your survey and clicking **Continue**.

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