---
title: "Post analytics dashboard walkthrough"
updated: 2026-05-04
---

# Post analytics dashboard walkthrough

Every post you publish on beehiiv comes with its own analytics dashboard, giving you the ability to review detailed performance metrics directly within your account.

Unlike the [**Posts Report**](https://beehiivhelp.zendesk.com/hc/en-us/articles/12404046405015), which provides an overview of your posts' collective performance, the post analytics dashboard focuses on individual posts. This allows you to dive deeper into specific content and gather insights to refine your content strategy.

In this guide, we’ll walk you through each tab of the post analytics dashboard, explaining the available data and how to interpret it. Simply click on a tab to view its details.

**Post Analytics Dashboard**

## How to access a post's dashboard

To access the analytics dashboard for any post, go to **Newsletters >** [**Posts**](https://app.beehiiv.com/posts) from the left panel of your account, then click the name of any published post.

The dashboard will open on the **Overview** **tab**, which displays the published post. You can switch between additional tabs for **Performance**, **Interactions**, **A/B Test**, and **Paid Subscription Data** to explore more insights.

At the top of the dashboard, you’ll see the post's name, publish date, and distribution method **Email, Web,** or both **Email and Web**.

![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514011287)  
You can make changes to a post by clicking the **View published** dropdown in the upper-right corner of the dashboard.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732368791)  
Click the dropdown arrow next to **Edit Post** to access the following:

-   **Edit post**: Modify the editable elements of your post on the web version.
-   **View published**: Open the published web version of your post.
-   **Copy link**: Copy the URL for the published web version to share.
-   **Gift link to paid content**: If your post is restricted to paid subscribers, this option allows you to share a free version with others.
-   **Share Post**: Open the social sharing modal with options to share to social media platforms or generate social posts using the AI Social Helper.
-   **Download HTML**: Download an HTML copy of your post for an easy back up.
-   **Archive**: Remove the post from the web and your publication site.

> **Note**
>
> Archiving a post will make it unavailable on the web and your publication site, but it will remain accessible within your account.

The **Overview tab** will display the sent post with some collective stats up top. You’ll see the post **Subject** and **Preview Text**, along with the **Web Audience** and **Email Audience** you sent your post to. It will also highlight any segments that were included or excluded from receiving your post. 

  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514019991)

**Performance Tab**

The **Performance** **tab** will open on Email view showing **Analytics** for **Email**, and you can switch this view to **Web** or **Email & Web**.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739083927)

## Email view on the Performance tab

With the Email view selected, you’ll see metrics for **Delivered**, **Open rate**, **Click-to-open rate**, **Bounce rate**, and **Unsubscribe rate**.   
  
**Delivered**: Displays the total number of send attempts and the delivery rate as a percentage.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739085335)  
**Open rate**: Shows your open rate percentage, along with unique and total opens.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732372375)  
**Click-to-open rate**: Provides the percentage of clicks divided by email opens, along with unique and total clicks.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732374167)  
Below the Click-to-open rate, you can click **Show Verified Clicks** to view your verified click-to-open rate percentage, along with a breakdown of the number of verified unique and total clicks.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739090455)  
**Bounce rate:** Displays the percentage of bounces, the number of soft bounces, and the number of hard bounces. For more on bounces, read [Understanding your Suppression list](https://beehiivhelp.zendesk.com/hc/en-us/articles/39295580451095).  
  
**![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732377367)**  
**Unsubscribe rate**: Displays the unsubscribe rate percentage, the number of unsubscribes, and any spam reports received.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739094167)  
When only ‘Email' is selected by default, below the analytics there’s a **Delivery** chart to visualize the deliverability of your email, and a **Unique opens over time** chart, to visualize when recipients opened your email.  
  
The top line of the delivery chart shows send attempts, and suppressed emails. The bottom line of the delivery chart shows sends delivered, sends still retrying, and sends bounced. Hover over any metric to see a full breakdown. For more information, read [Understanding your Suppression list](https://beehiivhelp.zendesk.com/hc/en-us/articles/39295580451095).  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739094935)

In your Unique opens over time chart, hover over the chart for easy visualization into how many recipients opened your email after each hour since sending.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732387991)  
In the **Clicks** section, you’ll find a table of hyperlinks from the post that lists each link’s total clicks, verified total clicks, unique clicks, verified unique clicks, click-to-open rate, and verified click-to-open rate.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102732390423)  
Click **Export CSV** to download the link data or select **View Click Map** to see a visual map of the performance of your links.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481029655)  
  
The **View** **Click Map** option will display your sent post, overlaid with click data for each link in the post. Simply hover over each link to see that link brought to the front.  
  
You will also see a **Clicks Summary** for the whole post, as well as a **Links Summary** that you can filter by the data most useful for you. Click the dropdown menu under **Filter by** to refine your data by total clicks, either from highest to lowest or lowest to highest.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481038743)  
Click the **arrow** next to any link in the summary list to be taken directly to that link’s location in your post.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514064663)  
Selecting **View Details** will bring up deeper insights of the click details, including Unique Email Clicks, Unique Web Clicks, and Total Clicks, as well as a table detailing each subscriber who clicked the link and the time of their click.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514072343)

Click **Export CSV** to get the data of each individual subscriber who clicked the link, along with the time of their click, as a downloadable CSV.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481051927)  
Under Unique Email Clicks, click **Show Verified Clicks** to see verified unique and total clicks for the individual link.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514083863)  
**Enterprise plans only**: In the **Mailbox visibility** section, you’ll find a table of each major domain that you are sending to. For each domain, you’ll receive metrics into how many emails **Sent**, **Bounce Rate**, **Delivered**, **Delivery Rate**, **Opens**, and **Open Rate**. Click on **Export CSV** to export a downloadable copy of the table.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/40102739098519)

> **Notice**
>
> The mailbox visibility feature is only available to workspaces on the [Enterprise plan](https://www.beehiiv.com/pricing).

## Web view on the Performance tab

When you switch the **Performance** **tab** view to **Web**, you’ll see metrics for **Unique Page Views, Unique Clicks,** and **Total Clicks.**  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514088215)  
Below the analytics, you'll find a table listing the links from your web post, showing each link’s total clicks and unique clicks. You’ll also have the option to export this data as a CSV.

  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481064599)

## Both Email & Web views

Switching the **Performance** **tab** to **Email & Web** will display **Total Impressions** and **Total Clicks**.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481068567)  
Click **Show Verified Clicks** to view verified total clicks.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481070871)  
Below the analytics, a table provides details about each subscriber who clicked a link and the time of their click. You can also download this information as a CSV by clicking **Export as CSV**. 

![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514107799)

**Interactions Tab**

## Interactions with subscribers, polls, and comments

The **Interactions** **tab** opens on your **Most Engaged Subscribers**, displayed in a table under the **Subscribers** tab. Click the **arrow** next to **All Statuses** to refine the list by **Clicks, Opened, Unopened,** or **Unsubscribed.**  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514110487)

> **Tech Note**
>
> The total clicks per subscriber may be inflated in certain cases due to link-scanning and tracking mechanisms employed by some organizations and email service providers.

Switch to the **Polls** **tab** to view the results of any polls included in your post. A graph will display response data, along with any additional feedback submitted by subscribers. Options are available to [export your poll results](https://beehiivhelp.zendesk.com/hc/en-us/articles/13063381953303) or click **Share your results** to copy them to your clipboard.  
  
 

![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514116119)

The **Comments tab** in Interactions allows you to manage comments settings for the post, or log in to [moderate your comments](https://beehiivhelp.zendesk.com/hc/en-us/articles/14492990125847) section.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481090583)

> **Tech Note**
>
> The Interactions tab currently shows Comments data and doesn’t display intel on the likes for your posts or comments. We know seeing likes matters, and support for them is on our roadmap.

From here, you can manage who can comment on the post by clicking into the **Permissions** field. Choose from **All subscribers, Disabled**, or **Locked**. Changes will be saved automatically.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481094807)

**A/B Test Tab**

## A/B test your post subject line

If you conducted an [A/B test for the post](https://beehiivhelp.zendesk.com/hc/en-us/articles/9479415454615), the results will be visible under the **A/B Test** **tab**. If no test was conducted, this tab will display no data.

At the top, you’ll find metrics for:

-   **Duration**: The length of the test.
-   **Sample Percentage**: The portion of your subscriber list included in the test.
-   **Sample Size**: The total number of subscribers in the test.

The test results include:

-   **Variant (A)**: The winning version of your post.
-   **Control (B)**: The other group in the test.
-   For both groups, you’ll see metrics for **Open Rate** percentage, total **Recipients**, and **Opens** for each.

![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543514144535)

**Paid Subscriptions Data Tab**

## Monitor your paid subscriptions

If your post was available to [paid subscribers](https://beehiivhelp.zendesk.com/hc/en-us/articles/23080261008279), the **Paid Subscriptions Data** **tab** will display a list of subscriber **Upgrades** and **Downgrades** over time. Use the dropdown menu to adjust the time range for the data.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/29543481128087)

If you haven’t enabled paid subscriptions yet, a prompt will appear here. Click **Enable paid subscriptions** to navigate to the relevant section in the app to set it up.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/39743186337431)