---
title: "Integrating Stripe with your beehiiv publication to add new subscribers"
updated: 2025-09-11
---

# Integrating Stripe with your beehiiv publication to add new subscribers

It's easy to connect your Stripe account to beehiiv using Zapier. This integration enables you to automatically add new subscribers to beehiiv whenever a new customer is created in Stripe, helping you keep your email list up to date effortlessly. You can explore all possible triggers and actions for [Stripe and beehiiv on Zapier's website.](https://zapier.com/apps/beehiiv/integrations/stripe/255593601/add-new-stripe-customers-as-subscribers-in-beehiiv)

In this guide, we’ll first cover the requirements for integrating Stripe with beehiiv. Then, we’ll walk you through creating a Zap to transfer customer data from Stripe to Zapier. Finally, we’ll show you how to connect the Zap to beehiiv to complete the integration.

> **Tech Note**
>
> While our support team is happy to help with beehiiv's functionality, we are unable to assist with third-party tools or services. For beehiiv-related assistance, visit the [Help page](https://app.beehiiv.com/help) in the top navigation bar. You'll find resources there, including our chatbot for quick support.

---

## What you need for this process

-   A [verified beehiiv account](https://beehiivhelp.zendesk.com/hc/en-us/articles/12889886149655) via Stripe.
-   An account with [Zapier](https://zapier.com/).
-   An account with [Stripe](https://stripe.com/).
-   Admin or Owner access to the beehiiv account you’re integrating.
-   An [API key](https://beehiivhelp.zendesk.com/hc/en-us/articles/13091918395799) created by an Admin or Owner in beehiiv. 

> **Note**
>
> [Stripe](https://stripe.com/) is our payment processing partner, handling financial transactions and identity verification. Even if you already have a Stripe account, verification through beehiiv is required to access your API key. This verification process is separate from setting up your Stripe account for business use.  
>   
> For info on other Stripe accounts you may encounter on beehiiv, read [our overview article explaining the types of Stripe accounts](https://www.beehiiv.com/support/article/30064926230679-types-of-stripe-accounts-used-in-beehiiv).

---

## How to create a Zap and connect Stripe to Zapier

A ‘Zap’ is an automated workflow that connects apps and services together using the program Zapier. If this is your first time creating a Zap, you can also check out Zapier’s [Create your first Zap article](https://zapier.com/resources/guides/quick-start/create-zap) for guidance. 

> **Reminder**
>
> All subscribers added to your beehiiv account must have provided explicit consent to receive emails from you, in order to be in compliance with our [terms of use](https://www.beehiiv.com/tou) and [privacy policy](https://www.beehiiv.com/privacy). Learn more about [obtaining consent through Stripe](https://docs.stripe.com/payments/checkout/compliant-promotional-emails).

1.  Log into your [Zapier](https://zapier.com/) account and open the **Zap Editor**. This is where you’ll create new Zaps and edit existing Zaps.  
     
2.  Click **Create > New Zap**.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533693975)
3.  You’ll see a box prompting you to select a Trigger. Click on **Trigger** to open the app module.  For the App, search for and select **Stripe**.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935510562199)
    
    > **Note**
    >
    > In the following images, you’ll see the 3 steps at the top (Setup, Configure, and Test) marked with a checkmark, indicating completion. However, if this is your first time creating a Zap for Stripe, these steps will only be checked off as you complete them one by one.
    
4.  In the **Setup** step, you’ll need to set a trigger. Under the Trigger event, choose **New Customer**. This will trigger the Zap to run whenever a new customer is created within Stripe.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533698711)
5.  For the final part of the Setup step, connect your Stripe account to Zapier by selecting it under **Account**. Once connected, click **Continue** at the bottom to proceed.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935510566295)
6.  To test your trigger out, you’ll first need to enable ‘Test Mode’ in Stripe to create a test customer. From the Configure step, set the following options:

-   Under **Use test mode data for the test sample**, select **True**.
-   Under **Allow test mode data to trigger Zap**, select **True**.

Review your settings, and if everything is correct, click **Continue** to proceed.  
  
![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533705367)

> **Pro Tip**
>
> When **Allow test mode data to trigger Zap** is set to **True**, test events will continue to trigger your Zap. While this is useful for testing and debugging, remember to change this setting to **False** (as featured in the image above) once your final test is complete to prevent unnecessary test events.

7.  Click **Test trigger** to verify that Stripe is connected to Zapier and that the trigger event is set up correctly.  
     
8.  When you’re done testing your trigger, click **Continue with selected record** to proceed. You’ll be taken back to the Zap Editor, where you’ll see the **Action** block to continue creating your workflow.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533707031)

---

## How to connect your Zap to beehiiv

9.  Next, you’ll connect beehiiv to your Zap. Click on the **Action** block to open the app selection module. Search for and select **beehiiv**.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935510575767)
10.  You’ll be prompted to select an Action event, choose **Create a Subscriber**. This will create a subscriber based on the contact added to the Zap in the previous steps.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533713431)
11.  Under **Account**, you’ll need to connect your beehiiv account (as the App) to Zapier. After establishing the connection, click **Continue** to proceed to the Configuration step.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935510581911)
12.  If you have multiple publications on beehiiv, select the publication you wish to add subscribers to under **Publication**. Under **Email,** select the **Stripe Email** option, and make sure that **False** is selected under **Reactivate existing?**.  
       
     If you have a welcome email set up in your account that you would also like to trigger, then select **True** under **Send Welcome Email**, otherwise select **False**.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935533721495)  
     You can also configure your [Double Opt In](https://beehiivhelp.zendesk.com/hc/en-us/articles/13081072798743) settings in Zapier. If you don't set it in Zapier, your beehiiv publication settings will apply as usual. If you enable Double Opt In in Zapier, it will override your beehiiv settings for subscribers coming through the Zap.
     
     > **Pro Tip**
     >
     > If you have Double Opt In set to **ON** in Zapier, but toggled **OFF** in beehiiv, for a smoother experience, consider turning on [Smart Nudge](https://beehiivhelp.zendesk.com/hc/en-us/articles/13081072798743) in beehiiv as well. This ensures subscribers receive a reminder to confirm their subscription.
     
13.  Review your selections and then click **Continue** to move to the Test step.  
      
14.  At the bottom, click **Test Step** to ensure the trigger is correctly sending information to beehiiv via the Zap. If everything is working as expected, click **Publish** to activate the Zap.  
       
     ![](https://beehiivhelp.zendesk.com/hc/article_attachments/28935510590743)

> **Reminder**
>
> Be sure to set **Allow test mode data to trigger Zap** to **False** (step 6) once testing is complete to prevent unnecessary test events.