---
title: "How to add custom fields to your subscribe form"
updated: 2026-06-10
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# How to add custom fields to your subscribe form

> **Notice**
>
> This article covers the Website Builder, which is continuously evolving based on customer feedback. Some details shown here may differ slightly from what you see in-app.

By default, your [subscribe forms](https://beehiivhelp.zendesk.com/hc/en-us/articles/33831754065047) collect an email address. You can add [custom fields](https://beehiivhelp.zendesk.com/hc/en-us/articles/7712894720023) to collect additional information at signup, such as name, location, or preferences. Once collected, that data lives on each subscriber's profile and can be used to segment, target, and personalize your content.

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## Watch and learn: How to Add Custom Fields to Subscribe Forms in beehiiv

[Embedded video](//www.youtube-nocookie.com/embed/Qh66oZHozns?si=eHHrszVrvqrcw2B2)

> **Disclaimer**
>
> The beehiiv platform has evolved since the filming of this video so parts of the user interface featured in the video will be slightly different than what you see in your account.

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## How to add a custom field to your subscribe form

1.  From your account, go to **Website >** [**Builder**](https://app.beehiiv.com/website_builder_v2).
2.  Open the page that contains your subscribe form and click the subscribe form block on the canvas to select it. Or, insert one by clicking the **\+ icon** in the left toolbar and selecting **Subscribe form**.
3.  With the form selected, click **Add field** under **Form fields** in the right design panel.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/41123293792151)
4.  Choose from the **Quick fields** provided (such as First name or Last name) or click **Build your own** to create a custom field. If you use a Quick fields option, your field will be added immediately to your form.   
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/41123293792535)
5.  If you choose to build your own field, follow the prompts in the modal to customize the field options. Click **Add field** to save.  
      
    ![](https://beehiivhelp.zendesk.com/hc/article_attachments/41123293794071)

-   **Type**: **Short response** lets subscribers type freely. **Dropdown** presents a list of options to choose from.
-   **Name**: An internal label visible only to you, used to identify the field in your subscriber data and as the merge tag name.
-   **Placeholder**: Example text shown inside the field before a subscriber clicks into it.
-   **Required**: If enabled, subscribers must complete this field to submit the form.

> **Reminder**
>
> To see your changes on your live site, make sure to [publish your website](https://beehiivhelp.zendesk.com/hc/en-us/articles/34055410040727).

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## Where to find submitted data

Answers are saved to each subscriber's profile under **Custom Fields**. To view them, go to **Subscribers >** [**All subscribers**](https://app.beehiiv.com/subscribers) and open the subscriber's profile.

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## What you can do with collected data

**Segment by answer:** Create a dynamic segment with a Custom field condition to group subscribers by what they entered. See [Creating and using segments in beehiiv](https://beehiivhelp.zendesk.com/hc/en-us/articles/9366426644503) for more details.

**Send targeted posts:** Select that segment as your send target in the [Audience step of the post flow](https://beehiivhelp.zendesk.com/hc/en-us/articles/13064033042199) to reach only the matching subscribers.

**Personalize content with merge tags:** Insert a subscriber's answer into your post using the field's name as a merge tag.

For full merge tag guidance, see [Reserved beehiiv fields and merge tag examples](https://beehiivhelp.zendesk.com/hc/en-us/articles/7606088263191).

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