---
title: "Building a Viral Content Machine"
canonical: https://www.beehiiv.com/virtual-events/julia-knight-08-21-2025
description: "Julia Knight, former Director of Product Marketing at Citizen, built a growth engine that has generated over 2B+ views online. In this session, she’ll share proven strategies for scaling content from zero to massive reach with cost-effective, high-volume tactics."
source: live-converter
generated: 2026-05-08T18:56:43.643Z
---

# Building a Viral Content Machine

# Building a Viral Content Machine

![](https://images.prismic.io/beehiiv/aKI-5qTt2nPbaZXn_JuliaKnighteventv4.png?auto=format,compress)

The Playbook Behind 2B+ Views

Julia Knight is a distribution powerhouse.

She’s generated 2B+ views online, scaled teams, and led marketing at top consumer software companies like Citizen. Most recently, she launched a venture-backed legal AI startup with a killer founding team.

Her weekly newsletter, where she spills insider secrets and strategies across product, marketing, and distribution fueling today’s category-defining companies, is read by CEOs, CMOs, and VCs at companies representing over $3 trillion in market value. You can subscribe at _[https://trycutie.com/](https://trycutie.com/)_.

In this session, she’ll show you exactly how to:

-   Scale content from zero to billions of views with cost-effective, high-volume tactics, whether you’re a solo founder or large company
-   Leverage creator and UGC programs to tap into audiences of millions and drive compounding, lasting growth
-   Turn impressions into acquisition and retention, while lowering CAC and boosting efficiency _– great if you build apps and consumer products_

She’ll be joined by beehiiv co-founder & CEO Tyler Denk, who has helped grow beehiiv into what is currently the fastest-scaling newsletter platform. Tyler will share the tactics behind generating hundreds of millions of impressions, empowering thousands of creators, and transforming newsletters into engines for growth, retention, and monetization.

![](https://images.prismic.io/beehiiv/aKI-5qTt2nPbaZXn_JuliaKnighteventv4.png?auto=format,compress)