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Updated: Mar 9, 2026

Using the beehiiv Ad Network

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Available on paid beehiiv plans. Click here to upgrade your account.

The Ad Network is a live marketplace where you can browse available ad offers, claim them on your own schedule, and insert them directly into your posts — putting premium brand partnerships to work for your newsletter.

If you’re looking to advertise in the Ad Network, learn more here.

Ready to start earning? This article walks you through claiming offers, placing them in your posts, managing your inventory, and tracking performance.

Watch and learn: How to monetize your newsletter with beehiiv Ad Network

How the marketplace works

The Ad Network marketplace is where you can browse a catalog of up to 15 offers at any time, ranked by relevance to your publication. Offers refresh hourly, so there's always something new to explore.

  • The top 3 are labeled Recommended for You based on your audience and past performance.
  • Each offer card shows the advertiser name and logo, the CPC or CPM rate, and your estimated earnings.
  • You can hold up to 5 claimed ads at a time.
  • Once you claim an ad, you have 5 days (120 hours) to publish it before it expires.
  • Keep in mind that offers have limited availability — once an offer is filled by other publishers, it's no longer available. Claim the ones you want before they're gone.

Helpful Ad Network terminology

CPM (Cost Per Mille)

A payment model where you earn based on the number of unique opens per send. For example, with a $5 CPM, you’ll earn $5 for every 1,000 unique opens you deliver in a single send. You will only receive earnings from unique opens in email sends.

CPC (Cost Per Click)

A payment model where you earn based on the number of unique clicks the sponsored links in your newsletter receive. For example, if the CPC for a campaign is $2 and your newsletter receives 100 verified unique clicks, your payout would be $200. You will only receive earnings from clicks in email sends.

Claimed ad

An ad offer you have selected from the marketplace and are holding to publish. You can hold up to 5 claimed ads at a time, and each claimed ad must be published within 5 days before it expires.

Verified unique click

A click that has passed beehiiv’s additional verification process to filter out bot clicks, fraudulent clicks, and non-unique clicks. This number may be lower than the raw click count shown in post reporting, and is the figure used to calculate your CPC payout.

Estimated earnings

A projected payout for an ad opportunity based on your newsletter’s historical performance. This is not a guaranteed amount, but an estimate to help you evaluate an offer.

Direct sponsorship

A separate monetization feature that allows you to source and manage your own advertisers outside of the Ad Network marketplace. Available on Max and Enterprise plans. Learn more about direct sponsorships here.

How to find and claim an ad

After you’ve set up your ad preferences, you can browse available ad creatives anytime in your Ad Network dashboard. Ad offers are updated hourly based on your preferences. 

  1. From the left panel, go to Monetize > Ads > Offers to view the live marketplace. You'll see up to 15 ad offers ranked by relevance to your publication. 


Each offer card displays:

  • Advertiser name and logo.
  • Earnings per click or CPM rate.
  • Estimated earnings.
  • A downvote option if the offer isn't a good fit.
     
  1. Click Claim on any offer card to open the full offer details. 
    From the offer details you can:
    • Toggle the advertiser logo on or off. Note that creatives with a logo will also feature ‘In partnership with’ copy at the top of your email.
    • Select your preferred headline angle for the ad.
    • See a live preview of how the creative will appear in your newsletter.

  1. Once you've configured the ad to your liking, click Confirm & add to post, then select Add to new post or Add to existing post. You can also hold it in your claimed ads for up to 5 days.
Reminder: You can claim up to 5 ads at a time, and offers have limited availability — once an offer is filled by other publishers, it's gone. Claim the ones you want, then publish to make room for more.

How to add an ad to your newsletter

There are two ways to include an ad in a post: inline while drafting, or from your Offers page.

Option A: Inline while writing (recommended)

While drafting a post, type /ads in the post editor and select Ad Network from the menu. Choose from your claimed ads or browse available offers directly. The ad will be inserted at your cursor position.

Pro Tip: If you're running a CPC ad, consider placing it higher in your email to maximize visibility and clicks. You can drag the ad block to any position in your post.

Option B: From the Offers page 

Before sending your post, navigate to Monetize > Ads > Offers. If you haven't added an ad, you'll be prompted to add one. Select a claimed offer, then choose which post to add it to and confirm placement. This is useful if you want to assign an ad to a post before opening the editor.

Managing your claimed ads

To view and manage your claimed ads, go to Monetize > Ads > Offers, then navigate to the Claimed tab.  

Each claimed ad shows:

  • Time remaining before expiration.
  • Which post it's been added to (if any).
  • Options to move it to a different post or cancel it.

If a claimed ad expires before you publish it, it moves to your Cancelled tab and the inventory is released back to the marketplace.

Reminder: If you need to move an ad to a different post, you have two options:
  • From the Claimed tab, open the ad detail and select the Move option.
  • From within the post editor, click directly on the ad and select Move to another post.
Either way, always use Move rather than deleting — deleted ads cannot be re-claimed.

Downvoting offers

If an offer isn't a good fit, click the thumbs down icon on the offer card and select a reason. Downvoted offers are removed from your view and your feedback helps improve future recommendations. Downvoting does not negatively affect your publisher rating.

Things to know before you publish

  • Editing restrictions: Ads cannot be edited once placed. You can add custom content above or below the ad block and adjust the placement of the ad logo.
  • Logo banner: If you run an ad with a logo, ‘In partnership with’ copy will also automatically display at the top of your email in addition to the ad itself. You can toggle the logo on or off when claiming an offer.
  • Don't delete — move instead: If you need to move an ad to a different post, use the Move option rather than deleting it. Deleted ads cannot be re-added.
  • Ad limits: You can include up to 3 ads per post — max 1 with a logo and max 2 without. There's no requirement to include a logo ad.
  • Track clicks and payouts: beehiiv tracks clicks for 72 hours after sending, then generates a report within 24 hours. Payouts are processed on the 20th of each month for the previous month's ads.

Key limits to remember

  • You can claim up to 5 ads at a time. Publish one to make room for a new offer.
  • You can include up to 3 ads per post — max 1 with a logo and max 2 without.
  • Once you claim an ad, you have 5 days (120 hours) to publish it before it expires.
  • The marketplace shows up to 15 offers at a time, ranked by relevance to your publication. Ad offers refresh hourly. 

Track performance and view reports

After your newsletter is sent, beehiiv automatically tracks ad performance. About 96 hours later, a detailed report will be available showing the advertiser name, post title, sent date, ad status, earnings amount, and payment date. 

To view your reports, go to Monetize > Ads > Reports. Click the 3 dots icon next to any report, and select View Report to read, share, or download it.

Overview snapshot 

For a higher-level snapshot, go to Monetize > Ads > Overview. From there you can see your current offers, this month's and last month's earnings, all-time earnings, and the status of your claimed ads — all in one place.

Have more questions?

Check out the Ad Network FAQ for answers to common questions about qualifications, payments, ad placement, and more.


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