Creating and hosting a webinar

Webinars are a type of digital product that let you host live events for your audience — free or paid — directly from your beehiiv website. Whether you're nurturing leads toward a more premium offering, rewarding paid subscribers with exclusive access, or simply connecting with your audience in real time, webinars give you a flexible one-to-many format that lives alongside your newsletter, website, and other products.

In this article, we'll walk through how to create and publish a webinar in your account. Once it's live, you can add it to your website or drop it directly into a post using /product in the editor.

Webinars are created the same way as other digital products. To sell paid webinar tickets, you'll need a connected Stripe account.

1. From the left panel, go to Products.
2. Your Products Overview will open. Click the + New product button.
   
   
   
3. On the Product access screen, select Paid (or Free) product, then click Next. 
   
   
   
4. On the Product type screen, select Webinar, then click Next. 
   
   
   
5. Fill in your webinar details on the Product details screen. 
   
   
   
    
   Product details include:
   • Product name: The name displayed on the event page and product card.
   • Description: A short summary shown on the product card.
   • Product details: Additional information displayed on the event page.
   • Call-to-action copy: Customize the text on the registration button (default is 'Book Webinar').
   • Post-purchase redirect (optional): Send attendees to a specific page after registering.
   • Price: For paid webinars, enter the ticket price and select your preferred currency. Supported currencies: USD, AUD, BRL, CAD, DKK, EUR, GBP, INR, MXN, NZD.
   • Original price (optional): Enter a higher price to display a strikethrough amount, indicating a discount.
   • Calendar integration: Connect Google Calendar so attendees automatically receive a calendar invite with the join link after registering. You can also add your own link (e.g., Zoom, Google Meet) if preferred.
   • Event date and time: Set the date, start and end times, and timezone for your event.
   • Number of seats: Set the maximum number of attendees (1-1,000).
   • Reminder emails: Schedule up to 5 automated reminder emails before the event starts.
   • Product page URL: Customize the unique slug for your webinar page.
   • Images: Upload a cover image for your webinar. Recommended size is 1280 x 720 (16:9 aspect ratio).
      
6. When you're ready, click the arrow next to Save as draft to save your progress, or click the arrow next to Save as draft and select Publish to make it live.
   
   
   
7. Upon publishing, you'll receive a confirmation with your product link and options to share it directly to social media. Click Close when done. 
   
   
   

Your webinar will now appear on your Products dashboard alongside your other active products.

Once your webinar is published or saved as a draft, you can manage it directly from your Products dashboard.

Click the 3 dots icon next to any webinar to access the following options:

• Edit product: Reopen the product details to edit and save your changes.
• Manage tags: Add or update product tags.
• Duplicate product: Create a copy of the webinar.
• View in Stripe: Open the product in your Stripe account.
• Copy Stripe product ID: Copy the product ID to your clipboard.
• View on website: Open the live webinar page on your site.
• Join webinar: Access the webinar as a host.
• Add to post: Insert the webinar into a new or existing post.
• Feature product: Highlight the webinar on your website.
• Archive product: Remove the webinar from active sales. Existing registrants will retain access, but new registrations will be disabled.
• Cancel webinar: Cancel the event.

Once live, your webinar has its own page on your beehiiv website. You can easily promote it directly in a newsletter post by typing /product in the editor and selecting your webinar.

When someone registers, they automatically receive a calendar invite with the join link via email. The event streams directly in beehiiv — no external software required for attendees.

When it's almost time for your event, you'll receive a prompt at the top of your Products dashboard to join as host. Click the Join as host button to open the webinar room.

From there, you can preview your camera and microphone settings before the session begins. When you're ready, click Join webinar to start the event.

What happens if I need to cancel or reschedule?
For instructions on managing orders, see How to refund, cancel, or reschedule a digital product order.
Does beehiiv take a cut of my webinar revenue?
Nope, beehiiv charges 0% commission. You pay Stripe's standard processing fee and keep the rest.
How many attendees can join a webinar?
You can set a maximum of 1,000 attendees per event.
Can attendees register after a webinar has started?
Not at this time. Once a webinar has started, new registrations are no longer accepted. This is a known limitation we plan to address in a future update.