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Updated: Jul 14, 2025

How to set up Google Analytics for a legacy website

Warning: This article covers the Website Builder (Legacy), which is only available to accounts created before July 16, 2025. For guidance using the New Website Builder (available to all accounts), see our related articles in the New Website Builder category.

By connecting Google Analytics to your beehiiv website you can track the performance and activity of your site and gain a treasure trove of valuable insights. To do this, you'll need to add a Google Analytics (GA4) Pixel ID to the Pixels settings of your Website Builder.

Disclaimer: The beehiiv platform has evolved since this video was recorded, so parts of the interface may look slightly different from what you see in your account.

This video features the Website > Builder (Legacy), which is only available to accounts created before July 16, 2025.

In particular, when you go to access your beehiiv account at the 1:21 mark, you'd go to Website > Builder (Legacy) > Settings tab, and then add your Google Analytics Pixel ID

If you're using the New Website Builder (available to all accounts), check out our articles in the New Website Builder category for updated instructions.

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