How long is my A/B test running for?

By default, A/B tests will run for 3 hours, but users on the Scale plan can adjust the duration of their A/B test (the length of time the test will be conducted).

Note: A/B Testing is only available on our paid plans. To learn more about our premium plans, click here.

 

More resources on beehiiv’s A/B testing and best practices can be found here:

• How to set up an A/B test in beehiiv
• A/B Testing: The Key to Unlocking Better Email Newsletter Performance
• I Did 1,000+ A/B Tests. This Is What Really Matters.