Account dashboard overview

When you log into your beehiiv account, the dashboard provides a real-time snapshot of your publication’s key metrics. You can track subscriber growth, monitor email performance, review earnings, and access helpful resources, all from one place.

If you’re just getting started, you’ll first be guided through the onboarding steps to set up your account. Once complete, your dashboard may look empty at first. As you begin publishing email posts, insights will populate and become more valuable over time.

At the top of the dashboard, you’ll find your quick-glance metrics: Active subscribers, Open rate, Click-through rate (CTR), and Earnings. 

Once you’ve published posts, you’ll start to earn badges that will be featured along the top of the dashboard. You’ll also see percentage change indicators above each metric, showing how performance has shifted over time. 

Use the timeframe selector on the right to adjust the view by hours, days, weeks, months or all time. The dashboard defaults to the last 4 weeks, and changing the timeframe on one updates all of the charts on the page. 

View metrics for your publication’s:

• Active subscribers: Displays the total number of Active subscribers in your account. Paused subscribers are included as Active, while Pending or Inactive subscribers are not.
• Open rate: Shows the percentage of subscribers who opened your emails.
• Click-through rate (CTR): Shows the percentage of clicks relative to the emails that were opened.
• Earnings: Displays the total revenue generated from ads and Boosts (when enabled), excluding paid subscriptions.

As your newsletter grows, you’ll unlock achievement badges in your account that can be shared on social media. These badges highlight your progress and engagement within the beehiiv community.

Earn badges for:

• Writing Streaks: Each time you publish a post, it contributes to your weekly streak.
• Recognitions: Earn badges for the number of Top 4 recommendations your publication is featured in.
• Community Engagement: Score badges for helping other publishers grow their subscriber base through your recommendations.

Click on any badge to download it or share it directly to social media.

The Subscriber growth chart creates a visual representation of your new subscribers alongside your post activity. Hover over any date to see the exact subscriber numbers. 

Use the timeframe selector on the right to adjust the view by hours, days, weeks, months or all time. The dashboard defaults to the last 4 weeks, and changing the timeframe on one updates all of the charts on the page. 

Once you’ve published at least 3 posts, the Last post performance section of your account dashboard will display detailed metrics with trend indicators for your most recent email. Over time, this section will aggregate insights from your last 10 posts.

You’ll be able to view:

• Time since publishing: How long it’s been since your last post went live.
• Performance ranking: How the post compares against your last 10 posts.
• Recipients: Total recipients, plus the average percentage change compared to your last 10 posts.
• Open rate: The open rate percentage, with a trend indicator based on an average of from your last 10 posts.
• Click-through rate (CTR): The click percentage, with a trend indicator based on an average of from your last 10 posts.
• Unsubscribe rate: The unsubscribe percentage, with a trend indicator based on an average of from your last 10 posts.

The Subscription acquisition sources section shows a breakdown of where your subscribers are coming from — such as your website, Facebook, or recommendations (Top 4s).

Use the timeframe selector (top-right) to view data by hours, days, weeks, months, or all time. The dashboard defaults to the last 4 weeks, and changing the timeframe on one updates all of the charts on the page. 

When enabled, the Ad opportunities section displays available ad placements for your publication through the beehiiv Ad Network. New opportunities refresh every Sunday, while scheduled or accepted ads are automatically removed from the dashboard.

Update your ad preferences anytime to let us know if you’d like to receive opportunities. (Available on paid plans only.)

The Active subscriber chart helps you track subscriber growth over time. Hover over any point on the chart to see exact subscriber counts for that date.

Use the timeframe selector (top-right) to view data by hours, days, weeks, months, or all time. The dashboard defaults to the last 4 weeks, and changing the timeframe on one updates all of the charts on the page. 

At the bottom of your dashboard, you’ll find a Resources section with quick access to your homepage URL, video tutorials, the beehiiv blog, and support channels to help you grow and optimize your publication.

• Regularly check your charts and achievement badges to monitor audience engagement.
• Use the subscriber acquisition insights to focus your marketing strategy.
• Review ad opportunities promptly to maximize potential revenue.
• Explore the resources section for tips on growing your subscriber base and improving your email content.

Will paused subscribers appear in the Active Subscribers metric?
Yes. Subscribers who have paused their plan are currently still counted as Active.
Why don’t I see my dashboard?
If you’ve just created a beehiiv account, you’ll first be guided through onboarding steps to set up your account. Once complete, your dashboard will appear. It will begin updating as you start sending email posts.
Why aren’t my paid subscriptions included in Earnings?
At this time, paid subscriptions are not reflected in the Earnings metric at the top of your account dashboard. We are working on improving this and plan to include it in the future.