Monitoring the performance of your welcome email

Once your welcome email is live, you can track its performance through various tabs that provide detailed insights and data. Here's a breakdown of what each tab offers: 

The Overview tab displays key details about your welcome email, including the subject line, preview text, and email content.

The Analytics tab provides detailed metrics on your welcome email's performance, offering valuable insights including: 

• Recipients: The total number of emails delivered and the delivery rate as a percentage.
• Open Rate: Includes both unique opens and total opens.
• Click Rate: Includes unique clicks and total clicks.
• Unsubscribe Rate: Includes the number of unsubscribes and spam reports.

Additionally, you’ll find data on which links in your welcome email were clicked, including:

• The URL
• Total clicks
• Unique clicks
• Click-through rate (CTR), calculated as unique email clicks divided by the unique open rate.
  
  
  

If your welcome email contains any polls, the Polls tab will display the results and engagement data.

The Paid Subscriptions Data tab offers insights into paid subscriber activity, including:

• Upgrades
• Downgrades

Paid Subscriber Growth: Visualized as a graph showing trends over time. Use the dropdown menu to adjust the time frame for analysis.