Setting up tracking pixels for your website

Adding tracking pixels to your beehiiv website is a powerful way to better understand how visitors interact with your content. Pixels help you monitor performance, optimize ad campaigns, and gather valuable analytics to inform your strategy.

In addition to the built-in analytic reports that your beehiiv account offers, the Posts Report, Clicks Report, and Subscribers Report, adding tracking pixels can provide deeper visibility into site activity, making your collective insights even more comprehensive.

Tracking pixels, also known as web beacons or pixel tags, are tiny, invisible snippets of code embedded in web pages or emails. They track user behavior, such as:

• Pageviews
• Clicks
• Conversions
• Email Opens

When a visitor lands on a page with a pixel, the pixel sends a request to the sender's server, providing information such as the time, date, recipient's IP address, and the pixel's source (e.g., Meta, Google, TikTok), helping you measure engagement and campaign success.

You can add tracking pixels from the following platforms:

• Meta (Facebook)
• X (Twitter)
• TikTok
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console (GSC)

1. Open the builder, go to Website > Builder. 
    
2. From the left panel, click on the Settings icon, then select on All Settings. 
   
   
   
3. Your General Site Settings will open. Click on Pixels in the left panel. 
   
   
   
4. Enter your pixel IDs or verification codes for each platform. Changes save automatically, no extra steps required.