The Only beehiiv Newsletter Setup Checklist You Need

If you're thinking of starting a newsletter, or perhaps you’re migrating over to beehiiv (great choice, by the way), then this is the checklist you’ve been looking for.

Checklists are supposed to be short and sweet, so that’s how I’ll keep this intro.

Let’s get started then.

Pre-Launch Preparation

I know I said this was a checklist, but before you start ticking boxes, I need you to go through the pre-launch prep. 

This is mainly for newbies— So, if you already have a newsletter and are migrating to beehiiv, skip to the ‘setting up your newsletter on beehiiv’ section. 

For newbies, don’t you dare skip. This is critical to your success.

Define Your Objectives

If I were to ask you, “What’s the point of your newsletter?” What would your answer be?

Are you nurturing leads, dropping industry knowledge bombs, or are you a thought leader in your niche? 

It’s critical that you are crystal clear on your goal.

Research Your Target Audience

Next, you’ll determine and categorize your audience. Identify their pain points, interests, and the type of content they want. 

Ask yourself questions like:

• How and when do they prefer to consume content? 

• What's their age range? 

• Where are they located? 

• What problems keep them up at night? 

• What are they passionate about? 

Then, do some digging - check out forums where they hang out, see what they're chatting about on social media, and take a peek at newsletters from your competitors.

Plan Content Schedule