How Blockworks Operates 7 Daily Newsletters At Once
Learn the Secrets Behind a Newsletter-First Crypto Media Company
Table of contents
Situation
In 2024, Blockworks pivoted to become a newsletter-first media company under Managing Editor Michael McSweeney and Senior Newsletter Strategist Molly Jane Zuckerman. They built a portfolio of 7 daily newsletters covering different segments of crypto, aiming to replace declining traffic from platforms like Google and X with a direct-to-audience model.
Challenge
Maintaining quality and consistency across 7 high-frequency newsletters was overwhelming. They risked de-platforming on traditional ESPs due to crypto content, had no unified analytics, and needed a system to support their specialized writer-editor teams without compromising brand cohesion.
Solution
Blockworks migrated all newsletters to beehiiv, which offered platform-level protection for crypto content and unified analytics. Each newsletter had a dedicated team, while Zuckerman oversaw strategy and growth. They leveraged segmentation, re-engagement automations, and cross-promotion across the network.
Results
- 7 newsletters operating daily with dedicated teams
- $30M annual revenue across the business
- Eliminated the risk of de-platforming
- Unified analytics + growth tools from beehiiv
- Seamless ad packaging across newsletters
Related Case Studies
How a Newsletter for Senior IT Pros Hit a 52% Open Rate and 2× Ad Revenue in One Quarter
How a Content-First Strategy Turned Readers Into Revenue
Scaling a B2B Media Business to Six Figures With beehiiv
How Martech Record Transformed B2B Content Strategy With beehiiv
Why Joël Collin-Demers Switched From Substack to beehiiv
Partnering with beehiiv helped System Sunday Save Thousands of Hours
