How Xembly Increased Qualified Leads and Site Visitors With beehiiv
Scaling Newsletter Advertising While Saving 40 Hours a Month
Table of contents
Situation:
Xembly is an AI-powered productivity platform helping enterprise teams boost output without expanding headcount. Led by Head of Growth Andrew Mounier, the team sought a scalable way to drive qualified leads and website traffic without overwhelming internal resources.
Challenge:
Managing newsletter sponsorships manually—contacting publishers, negotiating terms, and coordinating campaigns—was labor-intensive and inefficient. These operational bottlenecks limited Xembly’s ability to scale newsletter advertising effectively.
Solution:
Xembly partnered with the beehiiv Ad Network, which streamlined the process by handling ad placement, creative distribution, and targeting. With access to over 15,000 newsletters and built-in campaign support, the team could focus on results instead of logistics.
Results:
- 109 qualified leads generated
- 6,134 unique site visitors
- Saved 40 hours of work per month
- Maintained Cost Per Lead (CPL) within target range
Mounier called beehiiv “a no-brainer” for growth-focused teams looking to scale newsletter advertising without the operational burden.
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