Click through rate (CTR)

CTR, or click through rate, is a metric that measures the effectiveness of an email by calculating the percentage of recipients who clicked on one or more links contained in an email, leading them to the desired destination like a website or landing page. CTR is a more specific metric compared to click rate, focusing solely on the proportion of clicks relative to the total number of emails opened.

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Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple