Publisher Masterclass Webinar

Table of Contents

• Timestamps

  • Getting Started 📚

  • Compose 📝

  • Audience 👥

  • Web 💻

• Review 👀

Timestamps

Getting Started 📚

00:00 - Introduction
00:16 - How to create a new post
00:34 - What is the "Post Flow?"

Compose 📝

00:47 - What is the "Compose" tab?
00:59 - How to insert an ad placement in a post
01:14 - How to add a thumbnail to a post
01:24 - How to show/hide a thumbnail in a web post
01:48 - How to upload, replace, or delete a thumbnail image
02:19 - How to add content tags to a post
02:30 - Why are content tags useful for readers?
02:39 - How to assign content tags to a post
02:53 - How to add authors to a post
03:04 - What is an "Author?"
03:14 - What is a "Guest Author?"
03:26 - How to add a post title and subtitle
03:40 - How to show/hide a title or subtitle in an email
03:56 - How to add content to your post
04:03 - How to access the editor toolbar
04:34 - How to add components to a post
04:47 - What components can you add to a post?
05:14 - How to customize individual components
05:21 - Keyboard shortcuts to use in the editor
05:30 - How to insert emojis into a post
05:48 - How to find & replace words in a post
06:14 - What are "Sections," and what are they used for?
06:25 - How to create a section of components
06:50 - How to change the appearance of a section
07:22 - How to change the visibility of sections in a post
07:34 - Use cases for configuring section visibility
08:04 - How to preview a post
08:10 - Why you should preview a post
08:39 - How to simulate how a subscriber sees a post
08:59 - How to retrieve a "Draft Link" of a post
09:16 - What are draft links helpful?
09:27 - How to change (reset) a draft link
09:33 - What are "Test Emails"?
10:04 - What is "Collaborative Editing"?
10:29 - How to a comment in a post
10:47 - How to tag (mention) team members in a comment
10:56 - How to view open, resolved, and all comments
11:07 - What is "Version History"?
11:15 - Why is version history useful?
11:22 - How to view the version history of a post
11:29 - How to restore a previous version of a post
11:36 - How to save changes in a post
12:03 - How to update changes if a post is already published
12:11 - How to create & save a "Template"
12:32 - How to create a post from a template

Audience 👥

12:45 - How to access the "Audience" tab
12:53 - How to publish a post via email, web, or both
12:59 - Why the "Summary" is important to reference
13:08 - What is your "Email Audience"?
13:16 - What is a "Default Audience"?
13:30 - How to include or exclude segments of subscribers
13:38 - Use cases for "Included Segments" and "Excluded Segments"
13:59 - What is your "Web Audience"?

Email 📧

14:12 - What is the "Email" tab?
14:17 - How to change your email subject line and preview text
14:32 - How to A/B test your email subject line
14:39 - How to configure an A/B test duration and sample size
14:51 - How does an "A/B Test" work?
15:01 - How to view the results of an A/B test
15:09 - What are "Email Header Buttons"?
15:17 - What do the "Socials" email header buttons do?
15:24 - What do the "Likes & Comments" email header buttons do?
15:31 - What is a "Custom Read Online URL"?
15:40 - What does toggling on "Custom Read Online URL" do?
15:45 - Why would you toggle on "Custom Read Online URL"?

Web 💻

15:52 - What is the "Web" tab?
15:57 - How to customize the post URL of a web post
16:01 - How to configure "Advanced Email Capture"
16:04 - What is the purpose of "Advanced Email Capture"?
16:08 - What does the "Gated" email capture option do?
16:13 - What does the "Pop Up" email capture option do?
16:20 - What does the "None" email capture option do?
16:24 - What does toggling on "Audio Newsletter" do?
16:32 - What do readers see when "Audio Newsletter" is toggled on?
16:39 - An example of an audio newsletter
16:46 - How to preview audio newsletter voice options
16:55 - How to configure the "SEO Settings" of a web post
17:02 - What do the SEO settings do for a web post?
17:08 - How to configure SEO settings for Meta, LinkedIn, and X.
17:15 - How to preview how a web post is displayed on different platforms
17:18 - What do the "Post Visibility" settings do?
17:24 - What does the "Hide the post from feed" option do?
17:29 - What does the "Feature the post" option do?
17:35 - How to customize the "Display Date" of a post
17:40 - What is the "Publish Date" of a post?

Review 👀

17:55 - What is the "Review" tab?
17:59 - What can you see in the "Review" tab?
18:09 - How to schedule or publish a post
18:17 - How to find the best time to publish or schedule a post
18:32 - How to share your post after publishing or scheduling a post