Choosing the right platform is critical to ensuring your email newsletter stays healthy and profitable.  

A great email newsletter platform does more than just send emails – it helps you build a brand, engage your audience, track performance, and earn revenue effectively. In this guide, we’ll break down everything you need to know to make the right choice. We’ll compare popular platforms (beehiiv, Substack, Sailthru, Mailchimp, and Active Campaign), analyze their strengths, pricing, and ideal use cases, and help you choose the one best suited to your newsletter goals.


Choosing an Email Newsletter Platform in 2025 

In 2025, the creator economy is growing and evolving. Now more than ever, brands, businesses, and creators are turning to email to get their content in front of their target audience. 

The options for email newsletter platforms seem never-ending. Designed for mass communication, these platforms come equipped with features that help: 

Automate email sequences and drip campaigns

Offer monetization through paid subscriptions or ads

Modern platforms go even further, often including landing pages, referral programs, community discovery tools, and e-commerce functionality. Whether you're a solo writer, content creator, or a media brand, the right platform simplifies your workflow and amplifies your reach.

Even the best-written newsletter won’t matter if it doesn’t reach the inbox. Deliverability measures how reliably your emails avoid spam folders and land in your subscribers’ primary inboxes. Good platforms maintain optimized sending infrastructure, enforce healthy list practices, and provide tools like domain authentication (DMARC, SPF, and DKIM setup).

beehiiv: Known for strong deliverability thanks to backend optimizations and sender reputation tools.

Substack: Handles deliverability well, but offers less granular control.

Mailchimp: Industry veteran with high deliverability, but more complex deliverability settings.

ActiveCampaign: Strong deliverability, with native options for automating your list hygiene. 

A good editor allows you to craft beautiful, readable emails without needing to know HTML.

beehiiv: Offers both a drag-and-drop editor and Markdown editor. Sleek, minimal, and easy to use.

Substack: Focuses on simplicity. Clean editor, but limited customization.

ActiveCampaign: Drag-and-drop editor, but can have a steep learning curve. 

Mailchimp: Advanced design tools with drag-and-drop blocks, image handling, and custom code.

Sailthru: Drag-and-drop options, but more advanced customization may require HTML knowledge. 

Segmentation lets you send the right message to the right audience. Personalization adds dynamic elements like names or interests.

beehiiv: Powerful segmentation built into every plan.

Substack: More limited segmentation features.

ActiveCampaign: Provides automation options for segmentation. 

Mailchimp: Offers segmentation by behavior, demographics, and engagement.

Sailthru: Uses AI to track customer behavior to improve segments. 

Tracking email performance helps refine your strategy. Look for metrics like open rates, click rates, unsubscribes, and growth over time.

beehiiv: Real-time analytics with growth source tracking, segment-level reporting, and revenue performance.

Substack: Basic stats (opens, clicks, revenue) only.

Sailthru: Provides event data at the user level that you can import into any data analysis tool of your choice.

Mailchimp: Offers campaign reports, heatmaps, and A/B test results.

ActiveCampaign: Standard reporting, but may not have the best data visualization.

Think about how you’ll earn from your newsletter. Paid subscriptions? Sponsorships? Ad networks?

beehiiv: Multiple built-in monetization tools: paid subscriptions, referral program, Boosts marketplace, and an integrated Ad Network. Also offers direct sponsorships advertising storefronts.

Substack: Built for paid subscriptions. Charges 10% fee.

Mailchimp/ActiveCampaign: No built-in paid subscription or ad options; needs third-party tools.

Sailthru: Monetization through their AdFlight tool. 

Continued, sustainable growth is arguably equally important to your newsletter’s profitability as your monetization options. Look for built-in growth tools to simplify your workflows and reduce the need for additional subscriber acquisition tools. 

beehiiv: Strong growth tools including Boosts marketplace, recommendations, subscribe forms, and referral programs. 

Substack: Offers Substack notes for engaging within the Substack community. 

ActiveCampaign: Focused on automations, with landing pages and forms to start your customer’s automation journey. 

Most platforms charge based on the number of subscribers. This scales with your audience size.

While almost every platform offers options for newsletters starting out, established newsletters with a high subscriber count will have more specific needs. If you are at this level, you likely need more technologically advanced features than a newsletter in their beginning stages.

Pricing is often customized for your newsletter, and requires a conversation with the platform’s sales team for specific pricing quotes. 

beehiiv: Enterprise level offers concierge onboarding, a dedicated account manager, and options like dedicated IP addresses and Send API, a feature exclusive to Enterprise plans. 

ActiveCampaign: Enterprise plans have access to premium segmentation, premium reporting and analytics, and a dedicated account team. 

Sailthru: Custom plans based on your needs, with a dedicated customer success manager and a variety of add-on services available in-house to meet your creative, strategy, or analytic requirements.

You pay a percentage of the income generated.

Substack: Takes 10% of your paid subscriber revenue.

beehiiv: Take 0% of your subscription revenue.

Make sure the platform won’t limit you later.

beehiiv: Handles scale effortlessly. Built for high-growth newsletters (e.g. Milk Road).

Mailchimp: Scales well with more marketing features.

beehiiv: All-in-one growth engine. Built by Morning Brew alumni, beehiiv includes a customizable website, clean editor, advanced analytics, and both ad and subscription monetization options. Ideal for growth-stage newsletters and content businesses.

Substack: Simplicity-first. No upfront cost, instant launch, and built-in payment support. Limited analytics, customization, and no ad monetization. Good for solo writers.

Active Campaign: Complex and advanced automations. Best for agencies and e-commerce focused businesses. 

Mailchimp: Enterprise-grade marketing suite. Includes CRM, landing pages, forms, and advanced automation. Better for brands than solo writers.

Sailthru: Focus on personalization and customer relationship. Best for high-volume senders needing support for traditional marketing and transactional emails. 

Do you want to earn with ads, subscriptions, or both?

Are you a creator, a business, or a publisher?

Do you need advanced automations and integrations?

What’s your budget, and how fast will you grow?

Substack if you want zero setup and a focus on paid content.

beehiiv if you’re aiming to grow your audience, create top-notch content, and diversify your revenue. 

Sailthru if engagement is your highest priority.

Mailchimp if you need a full-suite marketing CRM.

Active Campaign if automations are the backbone of your strategy.

Before committing, test out the editor and features, and run a small test campaign. This is the best way to find out which platform feels right. Why not start with a 30-day free trial of beehiiv?

With the right email newsletter platform, your content becomes a real business. Whether you’re writing for 100 people or 100,000, pick the tool that will scale with your vision a

A breakdown of features, pricing, and ideal use cases.

The Best Email Newsletter Platforms of 2025: Comparison Guide

Compare top email newsletter platforms like beehiiv and Sailthru to find the best fit for your content, growth, and monetization goals.

In 2025, a well-designed and professional website is key to building your online presence. 

Fortunately, you don’t need to hire a developer or learn to code to design and launch your site. 

Website building platforms across the web offer everything from drag and drop editors to advanced customization options, meeting your needs regardless of technical know-how. 

This guide will walk you through what to look for in a website builder, from ease of use, to design flexibility, and everything in between. 

We’ll compare popular platforms like Webflow, Wix, Squarespace, Carrd, Wordpress, and beehiiv, so you can feel confident with your decision and build the optimal site for you and your team. 


A website builder is a platform that allows you to create a website without having to manually code it. Pre-made templates, a drag-and-drop editor or block-based layout system, and hosting are all bundled into one. These platforms handle backend services (servers, databases, SSL, etc.) so you can focus on design and content.

Wix and Squarespace are popular all-in-one builders for small business and personal sites.

Webflow offers granular design control for professionals, blending visual building with front-end freedom.

Carrd is ideal for fast, simple landing pages.

WordPress.com is a hosted version of the WordPress CMS, with a theme-based builder and plugins.

beehiiv stands out for newsletter-focused creators. It acts as your content hub, subscriber funnel, and monetization engine, with a homepage, blog-like archive, and subscription forms automatically built into your publication.

Key Factors in Choosing a Website Builder

Wix: Drag-and-drop with total freedom to place elements anywhere. Great for beginners.

Squarespace: A bit more structured than Wix, but polished and intuitive.

Webflow: Exposes more design and layout options (e.g. margins, flexbox, animations), so there's a learning curve — but huge creative potential.

Carrd: The fastest to learn. Minimal options = no confusion. Ideal for one-pagers.

WordPress.com: The block editor (Gutenberg) makes page building easier than before, but advanced customization may still feel complex.

beehiiv: Your custom website is auto-generated and fully managed — a homepage, archive, and post pages are created for you. Offers dozens of customization options. It's ideal if your priority is writing and growing, not tinkering with layouts.

Squarespace: Known for gorgeous templates (especially for creatives like photographers, designers, and writers).

Wix: Huge variety, but templates vary in quality. Some may require more editing to look polished.

Webflow: Gives you full control. Build anything from scratch or use community templates. Amazing if you know design principles.

Carrd: Templates are clean and modern but basic (simplicity is the point).
WordPress.com: Massive ecosystem of free and premium themes. With the right plan, you can also install external themes or page builder plugins for extra flexibility.

beehiiv: Templates are streamlined for content. You get clean, responsive layouts built to grow your email list and display posts clearly. It’s not for showcasing elaborate visuals or brand-heavy storytelling; it’s optimized for function –reading, subscribing, and sharing.

Wix: Has its own App Market. You can add calendars, forms, bookings, chats, etc., easily. E-commerce and forums are also built-in.

Squarespace: Good native features: blogging, e-commerce, scheduling, galleries, and podcasting. Lacks plugin extensibility.

Webflow: Supports code embeds and custom integrations via APIs or tools like Zapier. Powerful, but assumes technical literacy.

Carrd: You can embed anything that gives you code — like Stripe buttons, Mailchimp forms, Calendly, etc. No native app store.

WordPress.com: Most powerful on Business plan or higher. Plugin access opens up almost unlimited integration, from SEO tools, to CRM connectors, to LMSs.

beehiiv: Designed with built-in features that match the needs of modern newsletter businesses. You get:

- Email publishing (draft, collaborate, schedule, and send)

- Custom subscribe forms and advanced audience segmentation

- Monetization tools like Boosts, Ad Network, Direct Sponsorship storefronts, and paid subscriptions

- Hundreds of integrations, Stripe for payments, and a public API for developers.
No plugin store — but that’s the point. beehiiv aims to cover everything a newsletter operator needs without needing to bolt things on.

Webflow: Delivers clean, semantic code and fast-loading static pages. You control everything from title tags to schema markup.

Wix: SEO has improved drastically in recent years. You can edit meta tags, customize URLs, and set up redirects.

Squarespace: Provides standard SEO tools, mobile responsiveness, and fast performance. Advanced customization can be limited.

Carrd: Super fast (it’s one page), but limited SEO controls beyond basics.

WordPress.com: Great SEO capabilities on higher-tier plans with plugin access (Yoast SEO, Redirection, etc.). Out-of-box SEO is okay, but varies by theme.

beehiiv: Each post has a clean, public page with editable metadata and automatic indexing. Posts are shareable and optimized for mobile. While it’s not an advanced SEO platform (no control over sitemaps or schema), it provides excellent default SEO for newsletters — and is one of the only platforms where email and search play nicely together out-of-the-box.

Wix: Free with ads. Paid plans start around $17/month. Higher tiers add bandwidth, analytics, and e-commerce.

Squarespace: No free plan; starts at $16/month (Personal), up to $23–$39/month for core and plus plans.

Webflow: Free tier for staging sites. Launching with a custom domain starts at $14/month (Basic) or $23/month (CMS). More advanced plans go higher.

Carrd: Cheapest by far. Pro plans start at $9/year. Ideal for simple, static presence.

WordPress.com: Free tier with ads. Personal plan at $4/month, Premium at $8, Business at $25 (unlocks plugins/themes), and eCommerce at $45.

- Free for up to 2,500 subscribers (basic features). Everything you need to launch your newsletter including a custom website, option to use your own custom domain, API access, and up to three publications.

- Scale plan: starts at $43/month, adds monetization options (paid subscriptions, Boosts network, Ad Network), email automations, beehiiv’s built-in AI, referral program, and more.

- Max plan: starts at $96/month, adds unlimited team seats, up to 10 publications, podcasts, Direct Sponsorship storefronts, new feature beta access, and more.

- Enterprise plans: Custom pricing based on your needs with flexible billing, adds concierge onboarding, dedicated account manager, custom number of publications, expedited support, and an overall white-glove experience.

For Jaan Juurikas, the founder of EVWire, publishing on Webflow paired with ConvertKit quickly became a bottleneck. "The CMS for Webflow is just terrible," he shared. "Posting my articles was a terrible experience."

Once Jaan saw beehiiv’s native CMS and built-in website builder, he made the switch—and never looked back. “beehiiv publishes newsletters beautifully and automatically, which is why I switched,” he said.

But it was more than just aesthetics. beehiiv’s website builder gave Jaan the flexibility to build a multi-vertical platform—complete with a stock tracker, auto-updating company profiles, and regional EV news feeds—all without writing a single line of code.

“With beehiiv and AI tools, I could build everything I imagined—without funding or engineers.”

Today, EVWire runs entirely on beehiiv, proving that with the right tools, creators can build powerful platforms solo—and scale fast.

Wix: Ideal for beginners who want full control visually without coding. Great app market and flexibility for SMBs.

Squarespace: Polished and great for creatives. Simple to use and gorgeous templates.

Webflow: Best for designers/developers who want complete control and modern frontend tech.

Carrd: Excellent for landing pages, personal sites, or MVPs, especially if you’re budget-conscious.

WordPress.com: Best if you need blogging + plugin flexibility but want to avoid hosting your own site.

beehiiv: Built from the ground up for newsletter-first creators. If your content strategy is centered around email — and your goal is to grow an audience, earn with ads or paid subscriptions, and own your content — beehiiv is hands-down the best all-in-one platform.

If your website is your business card, go with Squarespace, Webflow, or Wix. If your content is the product, go with beehiiv.

Each tool solves different problems. Choose based on where you’re going — not just what you need today.

Let’s compare Webflow, Wix, Squarespace, Carrd, WordPress.com, and now beehiiv — to see how each stacks up across usability, design, features, cost, and ideal use cases:


beehiiv: The Website Builder for Newsletter-First Brands

beehiiv isn’t a website builder in the traditional sense; it’s a newsletter-native website platform, built from the ground up to power your content business via email. But for many creators, it’s all they need (and more).

Ease of Use: No coding, multiple templates to pick from — your site is live the moment you start your publication. It includes a homepage, archive, individual post pages, subscribe forms, and basic About/contact pages. All editing happens in the post builder.

Design & Templates: beehiiv prioritizes clean typography, fast loading, and easy reading. You can customize your brand colors, logo, favicon, and social links — but you’re not bogged down by complicated layouts. The focus is on speed, clarity, and conversions.

Email Publishing: Create, schedule, collaborate, and send from the same platform.

Referral System: Built-in tools to reward subscriber referrals.

Boosts: Earn revenue by recommending other newsletters (or grow by being promoted).

Custom Fields + Segmentation: Collect data at signup and send personalized content.

Ad Network: Accept paid sponsor placements automatically and seamlessly integrate into your content.

Embeds + API + Zapier/Make: For integrating signup forms and workflows.
Stripe Integration: Launch paid newsletters with zero external tools.

Pricing: The free tier supports up to 2,500 subscribers and includes the full email stack (publishing, forms, campaign analytics, and custom domains). The Scale plan (starting at $43/month) unlocks automations, referrals, and premium growth tools. Unlike most platforms, beehiiv’s gives you a custom website for free — you pay only when your newsletter grows.

Best For: Creators, founders, writers, and solo publishers who lead with content. If your brand is built on a newsletter (rather than a traditional blog or storefront), beehiiv is your best bet. You won’t need a CMS, site builder, email service, and ad manager — it’s all in one place.

TL;DR: Which Website Builder Should You Choose?

All platforms in this guide can produce professional, mobile-friendly sites. The right choice depends on your workflow, content type, and growth plan.

If your website is just a digital brochure — Webflow, Squarespace, or Wix can help.

If your website is your business (especially if that business is a newsletter), beehiiv is built for you. Get started with your free trial today.

Explore features, pricing, pros & cons of top website builders to find your perfect match.

How To Choose the Right Website Builder for Your Brand or Newsletter

Let’s compare Webflow, Wix, Squarespace, Carrd, WordPress.com, and now beehiiv — to see how each stacks up across usability, design, features, cost, and ideal use cases:

Monetizing your website or newsletter usually means teaming up with an ad network – a service that connects publishers (like you) with advertisers and takes care of placing ads automatically. 

But not all ad networks are created equal. In this guide, we’ll walk you through the fundamentals: how ad networks work, the most common revenue models (CPC, CPM, affiliate marketing, etc.),and what to watch out for when it comes to customization and getting paid. We’ll also compare a few top choices: beehiiv’s Ad Network, Google AdSense, Mediavine, Ezoic, and BuySellAds. 

By the end, you’ll have a clear sense of which solution best fits your content and audience.


At its core, an ad network is a marketplace. Advertisers bring the ads (along with budgets and targeting preferences), and publishers offer up ad space (on websites, blogs, newsletters — you name it). The ad network steps in to match the two, showing the right ads to the right audience. You get paid whenever someone views or clicks an ad.

Take Google AdSense: it’s one of the biggest ad networks for websites. You add their code to your site, and ads start showing automatically; no need to deal with advertisers directly. Google’s algorithm handles everything from auctions to delivery then shares a cut of the revenue with you. It’s simple, which is why so many sites use it.

Ad networks support all kinds of formats: banner ads, image and text ads, native ads, video, and more. 

beehiiv’s Ad Network, is built for newsletters, connecting you with advertisers or other newsletter creators in the same space.

Some ad networks are generalists. AdSense works across almost any niche. Others are more specialized. Mediavine, for example, focuses on content-heavy lifestyle blogs and handles everything from placement to optimization — but you’ll need to hit their traffic and quality benchmarks first. 

No matter which network you consider, there are a few foundational elements to keep in mind:

Approval process: Most networks have entry requirements. That might include original content, minimum traffic or subscriber numbers, and quality standards. Mediavine, for instance, asks for at least 50,000 sessions/month. AdSense is more accessible, with no hard traffic minimum, but you still need to meet their content and policy guidelines.

Revenue share: Networks take a percentage of what advertisers spend. With AdSense, publishers typically get 68% of the ad revenue. Others, like BuySellAds, may take a 25% cut from direct ad sales. Each platform has its own model. depending on the different revenue shares, publishers will choose to work with an ad network that pays them the most.

Ad serving and reporting: The tech behind the scenes handles ad delivery and performance tracking. Most networks give you a dashboard to monitor earnings, fill rates, impressions, and clicks.

Now let’s dig into how the money actually gets made — starting with revenue models.

Revenue Models: CPC, CPM, and Affiliate Explained

There are a few common ways ad networks pay publishers. Let’s break them down:

With CPC, you earn money each time someone clicks on an ad. Advertisers pay for the click, and you get a cut. Google AdSense runs mostly on this model. It’s a pay-per-click system at its core, though impressions play a role in its algorithm, too.


CPC works well if your audience is engaged and likely to click. Rates vary depending on your niche. Finance or insurance clicks might pay dollars, while hobby blog clicks could earn cents. CPC is great for newsletters just starting out as it doesn’t require thousands of subscribers to earn.

beehiiv offers CPC campaigns as part of its Ad Network. This is especially effective for newsletters with a smaller but highly engaged reader base. If your audience trusts your recommendations and takes action (clicks), CPC ads can generate consistent income even with lower subscriber counts.

“Mille” means thousand, so CPM means you get paid per 1,000 ad views — whether anyone clicks or not. This model is great for high-traffic websites. Networks like Mediavine and Ezoic often focus on maximizing revenue per 1,000 pageviews (also called RPM, or Revenue Per Mille).



CPM campaigns are popular with advertisers focused on brand awareness. Rates depend on factors like geography, seasonality (Q4 is big), and ad quality. A site with strong traffic can do well with CPM even if clicks are low.

beehiiv’s Ad Network also supports CPM campaigns. These are perfect if you consistently hit high open and view counts. You get paid simply for having your ad seen, making it ideal for newsletters with strong deliverability and high readership even if CTRs are modest.

Affiliate (or CPA) means you only get paid when someone takes a specific action — like making a purchase or signing up for a service. It’s not a traditional ad network setup, but it’s a common revenue stream. Think of Amazon’s Affiliate Program: you share a product link and earn a commission on any sale that follows.



BuySellAds may offer affiliate-like sponsorships, and some networks (like ShareASale or CJ) are built entirely around affiliate offers. That’s CPA in action.

Google AdSense leans heavily on CPC, but optimizes for eCPM (effective cost per mille) to maximize total revenue.
Mediavine & Ezoic blend CPM with viewability and performance metrics, reporting to you in terms of RPM.

beehiiv’s Ad Network pays per click or impression.

BuySellAds can vary — CPC, CPM, or even flat-rate sponsorships depending on how your ad space is sold.

Got lots of traffic but few clicks? Look into CPM networks.

Have a smaller but highly engaged audience? CPC or affiliate marketing might win.

Running a newsletter? CPA or flat-rate sponsorships usually make more sense. Email impressions are harder to track reliably, so payment is often tied to clicks or results.

The key is aligning your revenue model with your audience’s behavior.

One thing that often gets overlooked when choosing an ad network? How much control you actually have over what shows up. It matters — for brand safety, audience trust, and overall user experience.

Some networks give you more flexibility than others. For instance:

With Google AdSense, you can choose from different sizes (leaderboard, rectangle, etc.) and place them where you want — but within the limits of Google’s code. You can tweak the look of text ads a bit (colors, fonts), but display ads come as-is.

Mediavine, being a managed solution, takes a more hands-on approach. Their tech handles ad insertion to optimize for performance and speed, and they’ll work with you on placements — think in-content, sidebar, or sticky footer ads.

On beehiiv, ad placements are tied to specific newsletter sections — like sponsor blocks. The structure keeps your email design consistent and clean giving you the ability to place the ads anywhere you would like.

Most ad networks let you filter what appears.

AdSense allows category blocking (e.g., gambling, sensitive topics) and URL-level filtering.

BuySellAds offers full control: you approve or reject each sponsorship request before anything goes live.

Mediavine and Ezoic adhere to industry brand safety standards and let you block categories as needed.

With affiliate marketing or direct sponsorships, you control everything from partner selection to copy.

beehiiv’s Ad Network gives you the option to accept or reject incoming ad opportunities, giving you full control over which advertisers show up in your newsletter

On the web, most ad formats aren’t super customizable. They’re often served via iframes or scripts. That said, AdSense offers native ads that can adapt to your site’s look, and Ezoic uses AI to test layouts for better results.

If design is a priority, direct sponsorships give you the most freedom; you can craft the ad yourself, or work with the brand to match your aesthetic.

BuySellAds for newsletters usually runs as text-based spots or clean banners that you format yourself.

Let’s be real — annoying or irrelevant ads can tank your UX.

Mediavine aims for high viewability (with formats like sticky ads), but some publishers feel it clutters the reading experience. They try to keep it balanced with performance in mind.

AdSense leaves placement entirely up to you — which can be good or bad, depending on how disciplined you are with layout.

Ezoic tests multiple formats and lets you set limits (like how many ads per page).

With newsletters, it’s all about subtlety. One sponsor box? Totally fine. Multiple jarring promos? Readers might bounce.

beehiiv’s edge is relevancy and clean formatting. Sponsored content blends into your email’s native structure, which helps with trust and retention.

If you care about controlling who advertises and how it looks, lean toward networks that offer manual approvals or custom sponsorships  like BuySellAds or beehiiv’s Ad Network.

If you’re fine with automation and prefer a hands-off setup, platforms like AdSense, Ezoic, or beehiiv’s programmatic matching work too — just be ready to monitor and filter if needed.

Let’s talk about money. Every ad network has different rules for when and how you get paid, and what it takes to stay eligible.

AdSense: $100 minimum, paid monthly (usually around the 21st for the previous month).

Mediavine: $25 minimum (if using direct deposit), paid Net 65 (meaning you get paid ~65 days after each month ends).

BuySellAds: Known for fast payouts. Some campaigns pay out when completed, others pay monthly. Thresholds can be as low as $1 depending on method.

beehiiv Ad Network: Pays around the 20th of each month for the prior month’s campaigns.

We compared beehiiv Ad Network, AdSense, Mediavine, Ezoic, and BuySellAds so you don’t have to

Which Ad Network Should You Use? A Deep Dive

Learn how to choose the best ad network. Compare revenue models, payouts, and features across beehiiv, AdSense, Mediavine, and more.

Discover the latest trends and strategies in the world of buying

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