How Nik's Piks Became NYC's Go-To Vintage Fashion Newsletter
The Story of Nik Pollina’s Fashion Revival Through Newsletters, Popups & Personal Style
Table of contents
Situation:
Nik Pollina turned a career setback—being laid off from a tech job—into a bold leap into fashion entrepreneurship. Within just six months, she:
- Built a social media audience of 65,000 followers
- Signed multiple 5-figure brand partnerships
- Opened a vintage studio in Brooklyn
- Hosted six popups across NYC
- Launched a consulting business
- And most notably, founded her weekly newsletter: Nik’s Piks
Challenge:
Social media algorithms made timely event promotion unreliable. Followers were often too late to attend the popups Nik shared. She needed a direct, dependable way to reach her most engaged audience.
Solution:
Nik launched Nik’s Piks on beehiiv—a weekly newsletter highlighting NYC shopping events, exclusive discounts, and vintage store updates. She used a killer lead magnet (a free list of 99 vintage stores) and monetized with beehiiv’s Ad Network.
Results:
- Built a high-intent email list from her 205K+ social followers
- Became NYC’s go-to newsletter for vintage fashion and shopping events
- Monetized via the beehiiv Ad Network and exclusive brand partnerships
- Lead magnet (99 vintage stores list) drove rapid subscriber growth
- Created a direct sales channel for her vintage store and popups
- Built a tight-knit community of vintage enthusiasts and serious shoppers
- Gained a platform to test new ideas, promote events, and expand to other cities
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