How There’s An AI For That Built a 1.7M Subscriber Newsletter Empire
Scaling the World’s Largest AI Newsletter Using beehiiv—With $0 Spent on Ads
Table of contents
Situation:
There’s An AI For That started as an aggregator website helping users discover AI tools efficiently. In April 2023, the team launched a newsletter in response to user demand for curated updates, aiming to make sense of the exploding AI landscape.
Challenge:
Founder Andrei Nedelcu and editor John Hayes needed a platform that could support large-scale subscriber growth, deliver personalized content, and remain affordable as the newsletter rapidly expanded—without relying on paid ads.
Solution:
The team chose beehiiv from day one for its unbeatable pricing, scalable infrastructure, and advanced features like segmentation, A/B testing, and analytics. These tools enabled daily publishing, deep audience insight, and content optimization. Sponsorships—sold by an internal team—became the core revenue model, commanding $6K–$8K per placement.
Results:
- Grown to 1.7 million subscribers in just over a year
- Generates significant revenue solely through premium sponsorships
- Delivers daily content backed by smart testing and segmentation
- Commands $6K–$8K per ad slot, with even higher package potential
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