How Fiscal.ai Turned a Free Newsletter Into Its Best Conversion Channel

At a Glance

Company: Fiscal.ai, a modern financial data provider delivering real-time, high quality data for global investors.

Industry: Fintech and financial data.

Newsletter's job: Convert interested clients into paying customers with free weekly equity research.

Why beehiiv: Needed deeper capabilities, more customization, and responsive support after outgrowing a previous platform.

The results:

• 115,662 subscribers, up from roughly 97,000 at the start of 2026, a 19% jump in under six months, almost entirely from word of mouth.
• 48.1% average open rate, about double the average corporate newsletter.
• 50,000-plus customers moved through a beehiiv onboarding automation that converts at a nearly 7% click-through rate.
• More than 10% ARR lift from discount email campaigns run twice a year.

Most companies treat their newsletter as an afterthought. A monthly roundup, a product announcement when there is news, maybe a holiday discount.

Fiscal.ai treats it as a core part of how the business converts and keeps customers. Every week, the company publishes free equity research that shows investors exactly what its data can do. That content reaches a list of 115,662 subscribers at a 48.1% open rate, well above the corporate newsletter average.

The whole operation runs on beehiiv. Here is how Fiscal.ai built it, and what it has produced.

What Fiscal.ai Does

Fiscal.ai is a modern financial data provider. In an industry full of slow, expensive data feeds, the company delivers real-time, high quality data for global investors.

That positioning shapes the newsletter strategy. Rather than gating its data, Fiscal.ai showcases it. Ryan Henderson, Head of Research at Fiscal.ai, sums up the approach.

"Our content strategy is value, value, value. We provide completely free equity research every week that showcases how our data can be used for investment research."

The newsletter is one of the company's primary touchpoints with its 300,000-plus clients, and it doubles as the main channel for sharing product announcements and business updates.

The Challenge: A Platform That Could Not Keep Up

Fiscal.ai did not start on beehiiv. The company ran its email on a different platform first, and eventually hit a wall.

The data-heavy company breakdowns that define the newsletter demand a lot from an email tool. Fiscal.ai wanted deeper capabilities, more customization, and room to build sophisticated automation. Its previous platform could not deliver that, Henderson explains.

"We made the switch because we needed a platform with deeper capabilities and more customization."

The team also wanted a partner that would actually answer questions when they came up, not leave them digging through help docs alone.

The Solution: One Platform for the Full Customer Lifecycle

beehiiv checked every box. It was intuitive enough to move quickly, advanced enough to support the team's ambitions, and backed by a customer success team that responded fast.

Today, Fiscal.ai uses beehiiv every day to create and manage all of its email content. That ranges from drafting the weekly newsletter to building extensive automation sequences triaged for specific customer cohorts.

Three capabilities do the heavy lifting:

• The content editor. Fiscal.ai makes the newsletter visually appealing through custom design and data visualizations, and the editor makes that fast to produce.
• The automation builder. Highly customizable sequences move new customers through onboarding and surface promotions at the right moment.
• Audience segmentation. beehiiv makes it easy to sort clients into distinct cohorts for specified messaging, so the right reader gets the right email.

The switch paid off right away, Henderson says.

"beehiiv was intuitive, gave us the advanced features we required, and their customer success team answered all of our questions promptly."

How the Newsletter Drives Conversion

Fiscal.ai is clear about the newsletter's job. It is a conversion tool, not a top-of-funnel acquisition play.

The audience has already expressed interest in Fiscal.ai. The newsletter's role is to show those people how to get more out of the platform, demonstrate the value of the data through real equity research, and nudge them toward becoming paying customers.

That conversion engine starts the moment someone signs up. New clients enter an onboarding automation built in beehiiv that helps them understand the platform's benefits. More than 50,000 customers have completed that sequence, and it carries a click-through rate of nearly 7%, far above the newsletter's baseline.

The promotional layer sits on top. Twice a year, Fiscal.ai runs discount email campaigns to its list, and Henderson points to a clear payoff.

“When we run our discount email campaigns twice a year, we always see a massive boost in MRR.”

The Results

Fiscal.ai focuses on the two metrics that tell it whether the newsletter is delivering value: open rate and click-through rate. Keep those high, the thinking goes, and the audience trusts you enough to be receptive to promotions later.

By that measure, the program is working.

Fiscal.ai on beehiiv, by the numbers

• At the time of writing, the newsletter has 115,662 subscribers, up from roughly 97,000 at the beginning of 2026.
• It averages a 48.1% open rate—around twice the industry benchmark for corporate newsletters—and a 2.4% click-to-open rate.
• Its automated onboarding has helped convert 50,000+ customers, with the onboarding sequence achieving a nearly 7% click-through rate.

What Comes Next

Fiscal.ai plans to keep doing what works. The newsletter will continue to use the company's own data to keep clients entertained, informed, and up to date on equity markets and the company's journey.

For a SaaS or fintech founder weighing whether a newsletter is worth the effort, Henderson keeps his advice simple.

"beehiiv is more than just a text editor or mailing service. They've built a comprehensive ecosystem of features that allows you to communicate effectively with your clients in every stage of their lifecycle."

Why This Story Matters

beehiiv powers more than 75,000 publishers and over 350 million unique readers, and the platform has sent more than 20 billion emails. Fiscal.ai is a clear example of why companies build on it: the same tool that ships a beautiful weekly newsletter also runs the onboarding automations and audience segmentation that turn readers into revenue.

That combination, a polished content editor, a customizable automation builder, granular cohorts, and a responsive success team, is what let a financial data company run its entire customer lifecycle in one place.

Start Using beehiiv

If you are building a product and want your newsletter to do more than land in an inbox, beehiiv gives you the full stack Fiscal.ai relies on. Design data-rich emails in the editor, route new customers through onboarding automations, segment your audience into cohorts, and time promotions that move ARR, all from one platform.

Start using beehiiv and turn your newsletter into a conversion engine.