Why Joël Collin-Demers Switched From Substack to beehiiv
Partnering with beehiiv helped System Sunday Save Thousands of Hours
Table of contents
Situation
Joël Collin-Demers, a solo consultant and procurement tech expert, launched The Pure Procurement newsletter to democratize hard-to-access industry knowledge. His goal: help procurement leaders leverage technology more effectively. Starting with blog posts and LinkedIn content, the newsletter became a trusted resource for over 10,000 niche subscribers.
Challenge
As the newsletter grew, Substack’s limitations became clear. Joël needed:
- Better analytics
- Integrated website and email tools
- Customization for monetization and branding
- A platform that aligned with his one-man, content-first workflow and niche business goals
Solution
Joël migrated to beehiiv, attracted by:
- Powerful no-code website builder
- Weekly product updates aligned with creator needs
- Automated tools for polls, lead magnets, and newsletters
- Tools for experimentation, monetization (ads, boosts, paid subs), and long-form partnerships
Results
- Built a 10,000+ engaged, high-quality audience
- Monetized via brand partnerships, not just ads
- Unified his ecosystem of content, events, and consulting
- Saved time, increased content ROI, and strengthened audience trust
- Created custom sponsorship packages combining ads, webinars, deep dives, and more
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How Brex Turns Newsletter Subscribers Into Event Attendees
The Channel Behind Brex's Event Growth: A Newsletter That Does the Work
