Chief Newsletter Officer
We build must-read newsletters for B2B and finance brands. End-to-end newsletter management: strategy, content, growth & operations.
Projects
Newsletter content & growth for CFO Secrets
Worked closely with the CFO Secrets (category-defining B2B brand) team as a fractional Editor in Chief to edit weekly content, define style & voice, and launch 3 additional newsletter products. Also helped design and execute growth strategies, including LinkedIn organic growth & Substack as a discovery tool.
Newsletter content, growth, & ops for Almost Friday (Entrapranure)
Manage the Entrapranure (a sub-brand of Almost Friday that blends genuinely funny comedy with real business and investing insights in a format built to be forwarded) newsletter. Developed the newsletter and handle content creation, weekly production, and audience growth.
Newsletter content, growth, monetization & ops for The Water Coolest (owned & operated brand)
Built The Water Coolest (daily markets & business newsletter with a voice people actually want to read) from zero to 100K+ subs and sold it to Barstool Sports. Bought it back in 2023 and relaunched on Beehiiv. Utilize the same Chief Newsletter Officer team as our clients to manage daily content, sales, growth, and operations.
Testimonials
It's been awesome working with Tyler. He has deep expertise in the newsletter biz, always being a sensible sounding board for strategic questions, right down to hands-on editing. No job is too big or too small. I trust his judgment, and he's been an invaluable part of my team right from the early days of my newsletter.
We worked with Tyler over a handful of months to get Martech Record's newest project, Zero Clicks, off the ground. His newsletter ops and growth expertise helped us launch successfully and set in motion sustainable growth. He was super easy to work with, and his industry knowledge is next-level.
Tyler helped bring structure to a complex global publishing operation across multiple brands, markets, and teams. He combines strong operational discipline with a deep understanding of content strategy, audience growth, and newsletter monetization. He’s particularly good at building systems that scale, helping editorial and audience teams work together more effectively while driving measurable subscriber and revenue growth.
Tyler played an integral role in our decision to make the acquisition of GM Authority and Ford Authority. His due diligence consulting helped us get a clear picture of the current state of the newsletter product and build a go-forward content & growth strategy. Would highly recommend working with him for newsletter strategy.
